Gjensidige | Competitive Intelligence Profile
Gjensidige is a leading Nordic insurance group with about 3,900 employees offering insurance products in Norway, Denmark, Sweden,...
Gjensidige is a leading Nordic insurance group with about 3,900 employees offering insurance products in Norway, Denmark, Sweden, and the Baltic states. In the Baltics, it operates as ADB Gjensidige with the head office located in Lithuania.
🛍️ Gjensidige Product and Pricing Intelligence →
📅 Gjensidige Event Participations →
⚖️ Gjensidige Regulatory Intelligence →
👔 Gjensidige Management and Leadership Team →
⚔️ Gjensidige Alternatives and Competitors →
💼 Gjensidige Hiring and Layoffs →
🤝 Gjensidige Partnerships, Clients and Vendors →
📈 Gjensidige Financial Performance, Fundraising, M&A →
🛍️ Gjensidige Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Gjensidige provided the award for the socially responsible student company category at the traditional student company annual market in Madona on December 16.
- Gjensidige plans to transfer its rights and obligations for all carrier liability insurance contracts in Lithuania to If P&C Insurance AS, pending approval from the Bank of Lithuania.
- Gjensidige's board continues a share savings scheme for employees, offering a 25% company contribution up to NOK 7,500 per year and bonus shares after two years of ownership.
📅 Gjensidige Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Paulina U., a Data Engineer and Team Lead at Gjensidige, emphasized that the annual Analytics Summit highlighted AI's role in improving customer experience, with leadership stressing the importance of employees.
⚖️ Gjensidige Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- The Competition Council allowed Munich Re to indirectly acquire Gjensidige's Lithuanian company through Ergo International, but Gjensidige must transfer its carrier liability insurance contracts to another buyer.
- The Lithuanian Competition Authority invites opinions by December 3 on merger commitments affecting the carrier liability insurance market involving Gjensidige.
- Gaute Brynildsen, Chief Audit Executive at Gjensidige, announced on September 24 that the company joined the Collaborative Cloud Audit Group to strengthen cloud audit capabilities.
👔 Gjensidige Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Motor Claims Expert
[email protected] -
Chief Information Specialist[email protected]
⚔️ Gjensidige Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
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💼 Gjensidige Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Gjensidige is hiring a Senior Systems Administrator in Lithuania, focusing on administering Windows and Linux systems, network equipment, and security systems.
- Gjensidige is hiring a Senior Systems Administrator in Lithuania for managing Windows and Linux systems, network equipment, and security solutions.
🤝 Gjensidige Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Gjensidige Baltics, using SAS tools with partner Paspara, increased its fraud detection accuracy by 175% and doubled savings from preventing fraudulent claims by 2024, as stated by Lina Ribokaitė, Claims Fraud Analyst at Gjensidige Baltics.
- Gjensidige Lietuva's fraud analytics tool, developed with SAS and Paspara, increased fraud detection accuracy by 175% and saved more money by doubling identified fraud cases, as reported by fraud analytics specialist Lina Ribokaitė and head of digital solutions and control department Saulius Švirmickas.
- Gjensidige Baltics increased its fraud detection accuracy by 175% and doubled savings by implementing a real-time SAS fraud solution.
📈 Gjensidige Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Gjensidige's Head of Investor Relations Mitra Negård and IRO Jonas Fougner discussed the Q4 2025 pre-close update, including Storm Amy impact and seasonal claims overview, on December 19.
- The Competition Council granted Munich Re permission to acquire Gjensidige's insurance business in the Baltic countries on December 12.
- The Lithuanian Competition Council approved ERGO's acquisition of Gjensidige on December 11, 2025, requiring Gjensidige to sell a small part of its CMR insurance portfolio in Lithuania to If P&C Insurance AS.
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