Gensler | Competitive Intelligence Profile

Gensler is a global architecture, design, and planning firm founded in 1965, headquartered in San Francisco, California. It operates...


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Gensler is a global architecture, design, and planning firm founded in 1965, headquartered in San Francisco, California. It operates as the world's largest architecture firm by revenue and number of architects, with over 6,000 professionals across 50+ offices in the Americas, Europe, Greater China, Asia Pacific, and the Middle East. The company partners with clients in over 100 countries annually, specializing in architecture, interior design, urban planning, sustainability consulting, digital experience design, and brand design, guided by a mission to create a better world through design.

Website
Headquarters
San Francisco, California
Size
5001-10,000 employees
Industry
Architecture and Planning
Specialities
Architecture, Brand Design, Consulting, Interior Design, Planning + Urban Design, Product Design, Sustainability Consulting, Digital Experience Design, Hospitality, Workplace Design

🛍️ Gensler Product and Pricing Intelligence →

📅 Gensler Event Participations →

⚖️ Gensler Regulatory Intelligence →

👔 Gensler Management and Leadership Team →

⚔️ Gensler Alternatives and Competitors →

💼 Gensler Hiring and Layoffs →

🤝 Gensler Partnerships, Clients and Vendors →

📈 Gensler Financial Performance, Fundraising, M&A →


🛍️ Gensler Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Gensler's Talyard Brewing Co. and Covenant House Texas projects are finalists for the ULI Houston Development of Distinction Awards People's Choice vote.
  • Gensler Middle East Co-Managing Director Todd Pilgreen announced on December 15 that the firm plans to expand into two to three new cities in the Middle East over the next three to five years.
  • Gensler and The Pew Charitable Trusts released a report on December 27 providing a blueprint for converting empty office buildings to co-living microapartments in Chicago and Washington, D.C., to address housing shortages, homelessness, and office vacancies.


📅 Gensler Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.


⚖️ Gensler Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Gensler Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Gensler Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • RS&H
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  • Skidmore, Owings & Merrill
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  • SF AppWorks
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  • Flance
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  • CannonDesign
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  • DLR Group
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  • VOA Associates
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  • Chicago Bridge & Iron Company NV
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  • A2e Technologies
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  • Perkins&Will
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  • EYP
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  • Stantec
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  • Robert A.M. Stern Architects
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  • Clark Nexsen
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  • Slamcoll
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  • CO Architects
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  • HDR
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  • AECOM
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  • NBBJ
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  • Buro Happold
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  • HOK
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  • Populous


💼 Gensler Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Greg Brown joins Gensler as Studio Director, Design Director, Regional Sports Practice Lead in the United States.
  • Jeremy Shannon, FAIA, previously unspecified, has joined Gensler as Regional Climate Action Practice Area Leader, Northeast US in the United States.
  • Rowan Parnell joins Gensler as Project Director in the United Kingdom.


🤝 Gensler Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Gensler designed the Miraf District, an urban landmark developed by Refad KSA and showcased at Cityscape Global 2025.


📈 Gensler Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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