Noom | Competitive Intelligence Profile
Noom is a leading behavior change company in the wellness and fitness services industry, focused on helping people achieve real,...
Noom is a leading behavior change company in the wellness and fitness services industry, focused on helping people achieve real, sustainable results in weight loss using a combination of technology, psychology, and personal coaching. The company offers behavior change courses, virtual diabetes prevention programs, and personalized plans tailored to individual biology and psychology.
🛍️ Noom Product and Pricing Intelligence →
📅 Noom Event Participations →
⚖️ Noom Regulatory Intelligence →
👔 Noom Management and Leadership Team →
⚔️ Noom Alternatives and Competitors →
💼 Noom Hiring and Layoffs →
🤝 Noom Partnerships, Clients and Vendors →
📈 Noom Financial Performance, Fundraising, M&A →
🛍️ Noom Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Noom now offers services for both individuals, including weight loss and stress relief tools, and organizations, such as employers and health plans, expanding its target audience.
- Noom aims to become 'the Duolingo of health' by using gamification and psychology to make health habits stick, while also offering weight-loss drug prescriptions through its Noom Med platform, as stated by CEO Geoff Cook in June 2025.
- Noom introduces innovative in-app body scan technology to monitor muscle-mass retention during GLP-1 treatment, enhancing its GLP-1 Companion with Muscle Defense™ for users to track progress with a smartphone camera.
📅 Noom Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Noom's Chief Commercial Officer Cody Fair will speak at HLTH 2025 in Las Vegas this October.
- Richard Friedman, CTO of Noom, shared at the South Jersey Tech Collective meetup how AI is transforming workflows at Noom, with product and design teams using live prototyping and QA teams fixing bugs independently.
- Noom's Coach Adriane and pelvic floor specialist Dr. Kim Dixon hosted a webinar on June 20, 2025, discussing pelvic floor health, now available as a replay on Spotify and NoomVibe.
⚖️ Noom Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Noom Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Growth Officer
[email protected] -
Founder & CEO of Stealth AI Company (coming soon)[email protected]
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Chief of Staff[email protected]
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CEO[email protected]
⚔️ Noom Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Added Health |
- HabitNu |
- Wellory |
- tdeecalculator.net |
- weightwatchers.com |
- freedieting.com |
- verywellfit.com |
- MyFitnessPal |
- Mochi Health |
- Lose It! |
- Cronometer |
- PlateJoy |
- Eat This Much |
- Holly Health |
- ScaleBook |
- Diet Bet |
- Healthi |
- Fooducate |
- Mindful Eating Coach
💼 Noom Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Noom welcomed Dr. David Luu, MD, a heart surgeon and health-tech entrepreneur, to its Board of Directors to guide innovation in longevity care and digital health.
- Artem Petakov is no longer President of Noom, retaining the role of Co-Founder.
- Saeju Jeong is no longer the CEO of Noom, retaining only the title of Co-Founder.
🤝 Noom Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Noom is partnering with Stitch Fix for a giveaway from May 20-26, offering a 12-month Noom subscription and a $300 Stitch Fix promo code.
- Noom collaborates with the Foundation for the National Institutes of Health and The National Institutes of Health to shift focus from treating illness to creating health.
- Noom, in collaboration with Decagon, increased customer service deflection from 59% to 68% in 30 days using AI-driven experiences, as shared by Jeremy Victor, Chief Customer Officer at Noom.
📈 Noom Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- In 2024, Noom was the second highest revenue-generating company in the health app industry after WeightWatchers.
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- Nutrameg |
- CertifiedFasting |
- Keto Cycle |
- YourKeto Diet |
- BetterMe |
- Simple App |
- UniMeal |
- Lasta Fasting
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