Noom | Competitive Intelligence Profile
Noom is a leading behavior change company in the wellness and fitness services industry, focused on helping people achieve real,...
Noom is a leading behavior change company in the wellness and fitness services industry, focused on helping people achieve real, sustainable results in weight loss using a combination of technology, psychology, and personal coaching. The company offers behavior change courses, virtual diabetes prevention programs, and personalized plans tailored to individual biology and psychology.
🛍️ Noom Product and Pricing Intelligence →
📅 Noom Event Participations →
⚖️ Noom Regulatory Intelligence →
👔 Noom Management and Leadership Team →
⚔️ Noom Alternatives and Competitors →
💼 Noom Hiring and Layoffs →
🤝 Noom Partnerships, Clients and Vendors →
📈 Noom Financial Performance, Fundraising, M&A →
🛍️ Noom Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Bridgett White, Senior Noom Mindset Coach, introduced Noom Vibe, a free platform where users can ask mindset questions and receive personal voice replies.
- Noom helps eligible Medicare members access GLP-1 Bridge benefits by handling the prior-authorization process, offering free delivery with a $50 monthly copay, and pairing the medication with personalized clinical and behavior-change support.
- Noom launches a retatrutide early access program in partnership with Eli Lilly, allowing people to apply before FDA approval.
📅 Noom Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Noom will share what Noom Health is bringing to populations in 2027 at booth #2832 during HLTH 2026 in Las Vegas on November 15-18, where Cody Fair will discuss the 'GLP-1 Fire Drill' on the Velocity Stage.
- Noom's Robyn Racheotes, VP of Health Plan, Provider & HHS Sales, will attend HLTH USA 2026 on November 15-18 in Las Vegas.
- Noom CMO Peter Scherr and CBO Rachel Mahoney will speak at Advertising Week New York on October 5-7 about GLP-1s, behavior change, and Noom's next Lose for Keeps campaign.
⚖️ Noom Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Noom earned CDC Full Plus Recognition for its Diabetes Prevention Program, which helped 64% of participants prevent or delay type 2 diabetes.
- Noom may share user information for interest-based marketing and advertising, but users can opt out or limit the use of their sensitive personal information.
👔 Noom Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Growth Officer
[email protected] -
Founder & CEO of Stealth AI Company (coming soon)[email protected]
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Chief of Staff[email protected]
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CEO[email protected]
⚔️ Noom Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Added Health |
- HabitNu |
- Wellory |
- tdeecalculator.net |
- weightwatchers.com |
- freedieting.com |
- verywellfit.com |
- MyFitnessPal |
- Mochi Health |
- Lose It! |
- Cronometer |
- PlateJoy |
- Eat This Much |
- Holly Health |
- ScaleBook |
- Diet Bet |
- Healthi |
- Fooducate |
- Mindful Eating Coach
💼 Noom Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Michelle Villasenor left Noom, where she was Director, Creative & Content Marketing in the United States, to join Ethos as Executive Creative Director.
- John Carey joined Noom as Director of Software Engineering in the United States.
- Ashling Farrell joined Noom as Director of CX Operations in the United States, previously serving as Head of Customer Experience at Salsa.
🤝 Noom Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Noom joined Solera Health's network, offering health plan and employer partners access to Noom Weight, its Diabetes Prevention Program, and a free GLP-1 companion.
- Noom's Weight Management program and CDC Full Plus-recognized DPP are now live on the Solera Health network, available to Solera members.
- Noom partnered with b.well Connected Health as its CMS Aligned Network went live, allowing Medicare members to securely connect their clinical records to Noom.
📈 Noom Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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- CertifiedFasting
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