Noom | Competitive Intelligence Profile
Noom is a leading behavior change company in the wellness and fitness services industry, focused on helping people achieve real,...
Noom is a leading behavior change company in the wellness and fitness services industry, focused on helping people achieve real, sustainable results in weight loss using a combination of technology, psychology, and personal coaching. The company offers behavior change courses, virtual diabetes prevention programs, and personalized plans tailored to individual biology and psychology.
🛍️ Noom Product and Pricing Intelligence →
📅 Noom Event Participations →
⚖️ Noom Regulatory Intelligence →
👔 Noom Management and Leadership Team →
⚔️ Noom Alternatives and Competitors →
💼 Noom Hiring and Layoffs →
🤝 Noom Partnerships, Clients and Vendors →
📈 Noom Financial Performance, Fundraising, M&A →
🛍️ Noom Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Noom launched the Noom Biomarkers Test Kit as a standalone offering, an at-home blood test that pairs with its free healthy habit support or weight loss programs.
- Noom Health's SmartRx program is on track to reduce GLP-1 medication costs by nearly 80% for its first participating employer.
- Noom launched a free insurance checker on April 16 to simplify checking coverage for GLP-1 medications and offers lower-cost alternatives if not covered.
📅 Noom Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Noom sponsored the MEFBC Annual Meeting on June 12, focusing on Type II diabetes prevention and sustainable outcomes in a GLP-1 world for Taft-Hartley groups.
- Noom founder Saeju Jeong will speak at longevitydocs™ Cannes 2026 on June 10, arguing that behavior change and GLP-1s are partners, not rivals.
- Noom's Chief Medical Officer Jeffrey Egler spoke at Fiber Connect 2026 in Orlando on May 19, 2026, arguing that broadband is clinical infrastructure for digital health, citing Noom's 1 million active users and data showing engaged users lose 25% more weight at 40 weeks.
⚖️ Noom Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Noom receives Medicare payments for chronic disease management through the ACCESS model.
👔 Noom Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Growth Officer
[email protected] -
Founder & CEO of Stealth AI Company (coming soon)[email protected]
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Chief of Staff[email protected]
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CEO[email protected]
⚔️ Noom Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Added Health |
- HabitNu |
- Wellory |
- tdeecalculator.net |
- weightwatchers.com |
- freedieting.com |
- verywellfit.com |
- MyFitnessPal |
- Mochi Health |
- Lose It! |
- Cronometer |
- PlateJoy |
- Eat This Much |
- Holly Health |
- ScaleBook |
- Diet Bet |
- Healthi |
- Fooducate |
- Mindful Eating Coach
💼 Noom Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Mallori Hensley left Noom as Director of Customer Service in the United States to join Cadence as Director, Patient Success.
- Noom is hiring a second Product Marketing Manager to lead positioning and go-to-market, as announced by Cristina Boehmer on June 12, 2026.
- Noom is hiring a Senior Product Designer for its Engagement Growth Engine team to work on motivation, rewards, and habit formation.
🤝 Noom Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Noom's partnership with PAISBOA Health Benefit Trust achieved 10% employee enrollment, with 21% of participants losing 3%+ body weight, leading to program expansion to spouses on November 1.
- Noom joined Aon's Accelerate Labs Direct-to-Consumer cohort in April 2026 to help employers navigate consumer-driven healthcare.
📈 Noom Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Noom acquired Tailor Made pharmacy on April 1 to expand beyond weight health into healthy aging by integrating prescription-grade interventions into its behavior-change platform.
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