Gallup | Competitive Intelligence Profile

Gallup is a global analytics and advisory firm that specializes in providing analytics and advice to help leaders and organizations...


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Gallup is a global analytics and advisory firm that specializes in providing analytics and advice to help leaders and organizations address their most pressing challenges. With over 85 years of experience, Gallup is renowned for its deep understanding of human attitudes and behaviors, making it a leader in management consulting and public opinion research.

Website
Headquarters
Washington, D.C.
Size
1001-5000 employees
Industry
Business Consulting and Services
Specialities
Strategic Consulting, Global Attitudes and Behaviors, Leadership and Development, Strengths, Management Consulting

🛍️ Gallup Product and Pricing Intelligence →

📅 Gallup Event Participations →

⚖️ Gallup Regulatory Intelligence →

👔 Gallup Management and Leadership Team →

⚔️ Gallup Alternatives and Competitors →

💼 Gallup Hiring and Layoffs →

🤝 Gallup Partnerships, Clients and Vendors →

📈 Gallup Financial Performance, Fundraising, M&A →


🛍️ Gallup Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Gallup has updated its course offerings to emphasize 'Custom Survey Research' over 'Our Approach' and rebranded its employee engagement course messaging to focus on becoming the champion an organization needs, with new details on course schedules and pricing.
  • Gallup replaced 'VOICES OF GEN Z: PREPARING THE HEARTLAND FOR AN AI FUTURE' with '2025 REPORT CARD: STUDENT PERSPECTIVE ON U.S. SCHOOLS' and added insights on wellbeing and economy, including 'MORE AMERICANS SEE RELIGION INCREASING ITS INFLUENCE IN U.S.' and 'WORK SCHEDULES FAIL MILLIONS OF U.S. EMPLOYEES'.
  • Gallup's focus shifted from 'Public Sector' to 'Global Analytics', and they reported that millions feel neglected by governments and neighbors.


📅 Gallup Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Gallup will showcase their latest product advancements at the PSTD 50th National Convention in Cebu on August 27-29.
  • Gallup hosted the 2025 Gallup Exceptional Workplace Awards Celebration on June 18, honoring organizations for excellence in employee engagement and CliftonStrengths and recognizing a Manager of the Year.
  • Gallup CEO Jon Clifton will speak at SEMAFOR’s World Economy Summit on April 25 about improving employment dynamics using insights from Gallup’s State of the Global Workplace 2025 report.

⚖️ Gallup Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Gallup Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Gallup Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Culture Amp
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  • Qualtrics
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  • Glint
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  • 15Five
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  • Officevibe
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  • FranklinCovey
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  • Gartner
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  • Right Management
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  • Studio Cassone
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  • Workvivo
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  • Vibe HCM
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  • Bridge Learning Platform
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  • Achievers
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  • Medallia
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  • Slido
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  • Kahoot!
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  • LumApps
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  • fivethirtyeight.com
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  • ipsos.com
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  • TALENT
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  • Wahl+Case
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  • Scarlettabbott
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  • Soar
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  • WorkStep
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  • Energage
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  • Perceptyx
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  • Gauge
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  • Swarm Vision
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  • Impact(s)
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  • DecisionWise
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  • pewresearch.org
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  • realclearpolitics.com
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  • washingtonpost.com
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  • rasmussenreports.com
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  • NORC
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  • PSB Research
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  • North Highland
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  • Palladium


💼 Gallup Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Heather Barrett, Director, Workplace Practices at Gallup in the United States, left to join EY as Associate Director.
  • Mark Reckmeyer, Ed.D. has left Gallup as Associate Principal to become Director of Education Services at Boyd Jones Construction in the United States.
  • Heather Belt has left Gallup as Director of Software Development- Gallup.com Team in the United States to join Election Systems & Software as Manager, Software Engineering.


🤝 Gallup Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Gallup partnered with the Ministry of Human Resources and Social Development - KSA to conduct a workshop for Employee Engagement Ambassadors to enhance employee engagement in Saudi organizations.
  • The Walton Foundation partnered with Gallup to study teacher experiences, finding that teacher autonomy and resources boost student engagement and preparedness.
  • StreetWise Partners uses Gallup's CliftonStrengths in its mentorship program to help underrepresented job seekers gain confidence and improve their career prospects.


📈 Gallup Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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