Craft | Competitive Intelligence Profile
Craft.io is an award-winning product management platform that helps enterprises build great digital products with confidence. It...
Craft.io is an award-winning product management platform that helps enterprises build great digital products with confidence. It is designed for product managers and teams, providing tools for product planning, roadmapping, agile sprint planning, and collaboration. Trusted by thousands of professionals from major companies, Craft.io supports the entire product management life cycle, enabling teams to make informed product decisions and align their efforts effectively.
🛍️ Craft Product and Pricing Intelligence →
📅 Craft Event Participations →
⚖️ Craft Regulatory Intelligence →
👔 Craft Management and Leadership Team →
⚔️ Craft Alternatives and Competitors →
💼 Craft Hiring and Layoffs →
🤝 Craft Partnerships, Clients and Vendors →
📈 Craft Financial Performance, Fundraising, M&A →
🛍️ Craft Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Craft.io introduced date alignment rules in its automation feature to automatically adjust start and end dates when reassigning items to different sprints or quarters.
- Craft has introduced custom company fields in its Feedback Portal, allowing users to define and track attributes like 'Champion' and 'Country.'
- Craft has launched a closed beta for its Feedback Portal's integration with Salesforce, allowing product teams to sync and prioritize customer feedback based on business context.
📅 Craft Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
⚖️ Craft Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Craft Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ Craft Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Asana |
- Wrike |
- Smartsheet |
- monday dev |
- Aha! |
- Zoho Sprints |
- ProductPlan |
- Businessmap |
- Productboard |
- Airfocus |
- ProdPad |
- Roadmunk |
- Dragonboat |
- Canny |
- Interact |
- Aduro |
- Eventador Labs |
- Varicent |
- Airtable |
- Confluence |
- ClickUp |
- Trello |
- Jira |
- Microsoft OneNote |
- FuseBase
💼 Craft Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Elad Simon, founder of Craft.io, has been appointed CEO of Zeotap.
🤝 Craft Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Craft Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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