Coop | Competitive Intelligence Profile
Coop is Norway's second-largest umbrella chain in the grocery sector, operating approximately 1300 grocery stores under six chain...
Coop is Norway's second-largest umbrella chain in the grocery sector, operating approximately 1300 grocery stores under six chain concepts: Obs, Extra, Coop Prix, Coop Mega, Coop Marked, and Matkroken. It also runs several large building supply stores, Obs Bygg and Coop Byggmix, along with cafes and specialty trade profiles. Owned by its customers through their membership in one of Norway's 57 cooperatives, Coop has over 2 million members. The cooperatives are organized under the common organization Coop Norge SA, which they own and which administers and operates all common tasks for the combined business.
🛍️ Coop Product and Pricing Intelligence →
📅 Coop Event Participations →
⚖️ Coop Regulatory Intelligence →
👔 Coop Management and Leadership Team →
⚔️ Coop Alternatives and Competitors →
💼 Coop Hiring and Layoffs →
🤝 Coop Partnerships, Clients and Vendors →
📈 Coop Financial Performance, Fundraising, M&A →
🛍️ Coop Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Coop Danmark warns consumers about higher supermarket prices due to new packaging fees, with Thomas Roland, head of product responsibility and quality, stating price increases are inevitable.
- Coop saw significant sales growth in fruits and vegetables after launching the 'Alltid 8' concept in August last year, emphasizing the grocery industry's role in promoting better public health.
- Coop reports no significant drop in coffee sales despite a 53% price increase over the past year, attributing it to coffee being a 'must have' item for many Danes.
📅 Coop Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Coop Norge hosted a gathering with grocery industry representatives and former top politicians during Arendalsuka to discuss Norwegian grocery policy and future expectations post-election, featuring insights from CEO Philipp Engedal on focusing on broader policies over detailed regulations.
- Coop Norge hosts an informal evening with industry voices and former top politicians to discuss Norwegian business policy and political predictions on August 12.
- Coop Norge hosts a grilling event with political discussions during Arendalsuka, featuring industry leaders and former top politicians.
⚖️ Coop Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Coop Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Financial Officer/EVP
[email protected] -
Administrerende direktør / CEO
⚔️ Coop Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
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- Co-operatives Uk |
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- Heart of England Co-Operative Society
💼 Coop Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Pernille Skipper, chair of Coop amba, steps down after a year in the position.
- Coop is hiring a ServiceNow Platform Business Developer in Norway.
- Coop Prix Kampen seeks a temporary store manager to lead until October 2025, with possible extension, requiring experience in grocery or retail.
🤝 Coop Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Coop Norge collaborates with the Norwegian Sports Confederation to address child exclusion from sports due to low income, using a football table with missing players as a visual during Arendalsuka, and donates 3 kroner per Go'morgen yogurt sold in weeks 32-33 to support needy children.
- Coop members will have their electricity supplied by Vibb from September 15, 2025, under a new agreement named Vibb Spot - Coop, saving an average of 280 kr annually compared to the current deal.
- Coop and Freja Transport replaced truck deliveries with trains in Sweden, saving 6,500 tons of CO2 annually by using 1,000 trailers on rail instead of 350 trucks weekly.
📈 Coop Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Coop Marked Mosvik and Coop Prix Sandvollan, led by Anna Eninga and May Helen Aas Jektvolden respectively, achieved record sales in July.
- Coop-owned grocery chain Extra reports record July sales, with double-digit growth in categories like grill food, fruit, berries, ice cream, soda, and non-alcoholic beer, as stated by Extra's chain director Håvard Jensen.
- Coop Vestviken doubled its profit last year, reaching 30.4 million kroner, with sales growing faster locally than nationally.
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