Brandwatch | News, Hiring, Layoffs, Competitors, CEO, Fundraising Insights

Brandwatch is a software development company headquartered in Brighton, East Sussex, that specializes in consumer intelligence and...


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Brandwatch is a software development company headquartered in Brighton, East Sussex, that specializes in consumer intelligence and social media management. The company provides tools to help businesses understand and engage with their customers through data-driven insights, manage social media channels, and collaborate on content creation. Brandwatch offers a suite of products designed to react to market trends and enhance brand visibility across various platforms.

Website
Headquarters
Brighton, East Sussex
Size
501-1000 employees
Industry
Software Development

🛍️ Brandwatch Product and Pricing News →

👔 Brandwatch CEO, Management and Leadership Team →

⚔️ Brandwatch Alternatives and Competitors →

💼 Brandwatch Hiring and Layoffs →

🤖 Brandwatch Developer, Integration and Automation News →

📈 Brandwatch Financials, Fundraising and Valuation News →

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🛍️ Brandwatch Product and Pricing News

  • Brandwatch has rebranded Paladin to Influence as part of its Social Media Management solution.
  • Brandwatch has introduced a new course called 'Benchmark' to help users compare their brand against competitors and inform strategy with AI insights.
  • Brandwatch now allows users to schedule reels and publish collaboration posts directly through its unified social media management platform.
  • Brandwatch has enhanced its Engage product by integrating AI and automation features, including the Iris AI writing assistant, to improve customer service efficiency and cross-team collaboration.
  • Brandwatch has updated its Influence tool to track 24 million global creators, down from 30 million, and introduced a new feature to pay influencers in over 120 currencies.

  • Brandwatch's new IRIS AI features, including a keyword suggestion tool, have been praised by Joakim Nilsson, Vice President Solutions Consulting EMEA & APAC.
  • Brandwatch has updated its offerings to emphasize AI-driven insights and trend analysis, enhancing the ability to quickly identify and interpret social trends.
  • On October 3, 2024, Brandwatch launched a consumer intelligence maturity model to help businesses integrate consumer insights across teams.

👔 Brandwatch CEO, Management and Leadership Team


⚔️ Brandwatch Alternatives and Competitors

  • Agorapulse
  • |
  • Meltwater
  • |
  • Sprinklr
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  • Sprout Social
  • |
  • Hootsuite
  • |
  • Keyhole
  • |
  • Brand24
  • |
  • CisionOne
  • |
  • Quid
  • |
  • Crimson Hexagon
  • |
  • Talkwalker
  • |
  • NetBase
  • |
  • Ipsos Synthesio
  • |
  • Digimind
  • |
  • Simply Measured
  • |
  • Determ
  • |
  • Mention
  • |
  • Statusbrew

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💼 Brandwatch Hiring and Layoffs

  • Brandwatch is hiring an Executive Director of Social Networks to lead a team of Account Managers focused on retention and expansion within major global social networks like Meta, TikTok, X, Reddit, and Google.
  • Brandwatch has promoted Channing Ferrer to global president to lead business strategy and growth initiatives, reporting to Cision CEO Cali Tran.
  • Brandwatch announced strategic leadership changes to drive growth and innovation.
  • Brandwatch's CEO Ulrik Bo Larsen transitions to an advisory role, with Cali Tran succeeding him as CEO.
  • Melissa Diaz has been appointed as the Digital CS Transformation - US Lead at Brandwatch.

  • Henry Spitzer has joined Brandwatch as Senior Vice President of Sales in the United States, previously serving as Chief Revenue Officer at Lusha.
  • Joakim Nilsson, Vice President Solutions Consulting EMEA & APAC at Brandwatch, shared that AI is rapidly transforming their sales process by qualifying leads, analyzing RFPs, and potentially closing deals.
  • Jillian Sayuri Falconi, SVP of Customer Experience at Brandwatch, emphasizes using social data to understand customer sentiment and guide strategic adjustments for brands like Toyota.

🤖 Brandwatch Developer, Integration and Automation News

  • Anthony Bamford, a media analytics major, is using Brandwatch to analyze social media mentions for Charlotte FC during major soccer events.
  • Brandwatch added a new public repository 'puppet-openvpnas' for managing the OpenVPN Access Server.
  • Brandwatch added a new repository 'puppet-openvpnas' for managing the OpenVPN Access Server.
  • Sonar Latam is the official partner of Brandwatch in Latin America.


📈 Brandwatch Financials, Fundraising and Valuation News

  • Brandwatch combines with Falcon.io to offer digital consumer intelligence, analyzing conversations from social media and the web with access to Twitter, Reddit, and Tumblr's firehose, and adding 501 million new conversations daily.
  • Brandwatch acquired Falcon.io and rebranded Paladin to Influence as part of their Social Media Management solution.


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