Brandwatch | Competitive Intelligence Profile
Brandwatch is a software development company headquartered in Brighton, East Sussex, that specializes in consumer intelligence and...
Brandwatch is a software development company headquartered in Brighton, East Sussex, that specializes in consumer intelligence and social media management. The company provides tools to help businesses understand and engage with their customers through data-driven insights, manage social media channels, and collaborate on content creation. Brandwatch offers a suite of products designed to react to market trends and enhance brand visibility across various platforms.
🛍️ Brandwatch Product and Pricing Intelligence →
📅 Brandwatch Event Participations →
⚖️ Brandwatch Regulatory Intelligence →
👔 Brandwatch Management and Leadership Team →
⚔️ Brandwatch Alternatives and Competitors →
💼 Brandwatch Hiring and Layoffs →
🤝 Brandwatch Partnerships, Clients and Vendors →
📈 Brandwatch Financial Performance, Fundraising, M&A →
🛍️ Brandwatch Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Brandwatch has rebranded its consumer research tool as 'THE WORLD’S MOST POWERFUL SOCIAL LISTENING TOOL', emphasizing its focus on social listening capabilities.
- Brandwatch upgraded its Consumer Research with new features to provide smarter insights and better workflows.
- Brandwatch uses AI to analyze millions of online conversations for real-time consumer sentiment tracking, helping brands like Unilever adjust messaging during product launches.
📅 Brandwatch Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Brandwatch APAC team hosted a webinar on July 8 offering 5 tips for launching social listening campaigns in India.
- Beth Brown from Brandwatch spoke at the Havas Café at Cannes Lions International Festival of Creativity on June 20.
⚖️ Brandwatch Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Brandwatch Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Marketing Officer, Cision & Brandwatch
[email protected] -
Vice President, Customer Success[email protected]
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Vice President, Global Field Marketing,[email protected]
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Vice President, Global Talent Acquisition[email protected]
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Vice President, Information Technology[email protected]
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Vice President of FP&A[email protected]
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CS Director
⚔️ Brandwatch Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Agorapulse |
- Meltwater |
- Sprinklr |
- Sprout Social |
- Hootsuite |
- Keyhole |
- Brand24 |
- CisionOne |
- Quid |
- Crimson Hexagon |
- Talkwalker |
- NetBase |
- Ipsos Synthesio |
- Digimind |
- Simply Measured |
- Determ |
- Mention |
- Statusbrew
💼 Brandwatch Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Jillian Sayuri Falconi, SVP Global Customer Experience at Brandwatch in Denmark, left to become Chief Commercial Officer at Onomondo.
- Brian McKittrick, MBA, Director, Account Management, North America at Brandwatch in United States, left to join Tastewise as Director of Account Management.
- James Galbraith, Director of Account Management North EMEA at Brandwatch in Australia, left to become Head of Account Management at FrankieOne.
🤝 Brandwatch Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Brandwatch UK partnered with Yanolja to evaluate 191 global tourism cities using social media data in 14 languages for the 2025 Global Tourism City Attractiveness Index.
- Brandwatch Analytics helped Grupo Bimbo identify new flavor opportunities in the Mexican market, leading to a $580,000 sales boost for its Gansito snack cake.
📈 Brandwatch Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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