AU10TIX | Competitive Intelligence Profile

AU10TIX is a global leader in identity verification and management, founded in 2002. The company specializes in providing innovative,...


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AU10TIX logo

AU10TIX is a global leader in identity verification and management, founded in 2002. The company specializes in providing innovative, AI-based solutions for KYC, authentication, and fraud detection, helping businesses securely verify identities and comply with regulatory requirements. With a focus on speed and accuracy, AU10TIX's technology enables rapid customer onboarding and identity verification, preventing significant identity fraud.

Website
Headquarters
Hod HaSharon, Israel
Size
51-200 employees
Industry
Technology, Information and Internet
Specialities
KYC, Authentication, Verification, Address Verification, Age Verification, Identity Verification, Document Authentication, NFC Readability, Biometric Authentication, Electronic Identity Data Verification , Fraud Detection, Verifiable Credentials, Reverification, digital ids, compliance, kyb

🛍️ AU10TIX Product and Pricing Intelligence →

📅 AU10TIX Event Participations →

⚖️ AU10TIX Regulatory Intelligence →

👔 AU10TIX Management and Leadership Team →

⚔️ AU10TIX Alternatives and Competitors →

💼 AU10TIX Hiring and Layoffs →

🤝 AU10TIX Partnerships, Clients and Vendors →

📈 AU10TIX Financial Performance, Fundraising, M&A →


🛍️ AU10TIX Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • On May 16, 2025, AU10TIX launched a continuous AML risk monitoring solution using premium data sources to provide real-time risk insights and detect emerging threats.
  • AU10TIX is expanding in the Australia & New Zealand markets, led by Rom Amir and Aradhna Sharma, as part of its global growth strategy.
  • AU10TIX introduces an AI-driven hybrid KYB-KYC model to improve onboarding speed, reduce costs, and enhance fraud prevention for single proprietors.


📅 AU10TIX Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • AU10TIX will exhibit at Mandalay Bay, Las Vegas from June 3-6 at Booth #718.
  • Shachar Kedem, VP Operations and Support at AU10TIX, will speak at The Customer Conference - ISRAEL 2025 in Tel Aviv on June 10.
  • Penghui Kee will represent AU10TIX at Sigma Asia in Manila next week, discussing Identity Fraud trends and de-risking strategies.

⚖️ AU10TIX Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • AU10TIX is named as a third-party facial recognition vendor in a federal class-action lawsuit against Coinbase for allegedly processing users' facial biometrics without consent.
  • AU10TIX is named in a lawsuit for allegedly receiving biometric data from Coinbase without clear disclosure or retention policy, violating Illinois law.
  • Investors have filed a lawsuit against Coinbase for allegedly sharing their biometric data with third-party services including AU10TIX without permission.

👔 AU10TIX Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ AU10TIX Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • ID.me
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  • AWS Secrets Manager
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  • LifeLock
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  • LastPass
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  • Sift
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  • 1Password
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  • Keeper Password Manager
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  • Cisco Duo
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  • IDVerse
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  • Veriff
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  • Faceki
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  • Amazon Cognito
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  • Salesforce Identity
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  • IDology
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  • Microstrategy Usher
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  • Mitek Mobile Verify
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  • Yoti
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  • ABBYY Proof of Identity
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  • KYC Portal
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  • Onfido
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  • Plaid
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  • Signzy
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  • Simplici
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  • ComplyCube
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  • Sumsub
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  • Ondato
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  • Persona
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  • NorthRow
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  • Incode Omni
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  • Jumio
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  • Trulioo


💼 AU10TIX Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Yair Tal has joined AU10TIX as Chief Executive Officer in Israel, previously holding the same position at another company.
  • Mollie Benoni has joined AU10TIX as VP Business Development, US & LATAM in the United States.
  • AU10TIX is hiring a Junior PMK for their marketing team.


🤝 AU10TIX Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • AU10TIX provides a system for Interactive Brokers that allows digital verification of identity and address using mobile devices and geolocation.


📈 AU10TIX Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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