andagon | Competitive Intelligence Profile
andagon is a leading provider of software testing, test automation, and IT quality assurance services in Germany. With over 21 years...
andagon is a leading provider of software testing, test automation, and IT quality assurance services in Germany. With over 21 years of experience, the company specializes in delivering customized solutions to enhance software quality and efficiency. Their offerings include consulting, training, and innovative tools like the aqua tool suite for managing both manual and automated tests across various IT environments.
🛍️ andagon Product and Pricing Intelligence →
📅 andagon Event Participations →
⚖️ andagon Regulatory Intelligence →
👔 andagon Management and Leadership Team →
⚔️ andagon Alternatives and Competitors →
💼 andagon Hiring and Layoffs →
🤝 andagon Partnerships, Clients and Vendors →
📈 andagon Financial Performance, Fundraising, M&A →
🛍️ andagon Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- andagon increased the starting price for the BASIS test automation package from €3,900 to €4,900.
- Stefan Gogoll, Founder & CEO of andagon, explains that their mission is to ease the pain of quality assurance in IT.
- Yana Gogoll, CEO of andagon, released a free German-language brochure on test automation based on over 20 years of company experience on September 5.
📅 andagon Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Yana Gogoll, CEO and owner of andagon, attended the Dell Technologies Forum Düsseldorf 2025 on November 6 to learn about the latest IT innovations from Dell and its partners.
- Yana Gogoll, CEO of andagon, attended the Dell Technologies Forum Düsseldorf 2025 to gain insights into AI and other technologies for the company's digital transformation services.
- andagon hosts a free customer event in Cologne on October 28, 2025, focusing on managed services, training, and AI in test management.
⚖️ andagon Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 andagon Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Vice CEO
[email protected]
⚔️ andagon Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Octomind |
- Eggplant |
- Accenture |
- Deloitte Consulting |
- IBM Consulting |
- Atos |
- Capgemini |
- LambdaTest |
- PractiTest |
- Micro Focus |
- Aqua cloud |
- i3Techs |
- IKS |
- Parasoft
💼 andagon Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Gillian Trombke has left andagon as QA Consultant / Test Coordinator in Germany to join SPIRIT-TESTING Software & Services GmbH as Business Unit Lead | Life Science.
- andagon is hiring a Marketing Specialist with German in Romania for developing and implementing marketing strategies, conducting market analysis, and executing campaigns across various channels.
🤝 andagon Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- andagon partners with FOM University of Applied Sciences for Economics and Management to offer practical training in software testing, quality assurance, and IT skills.
📈 andagon Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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