AddSecure | Competitive Intelligence Profile
AddSecure is a leading European provider of secure IoT connectivity and end-to-end solutions, focusing on critical communications...
AddSecure is a leading European provider of secure IoT connectivity and end-to-end solutions, focusing on critical communications and secure data. The company helps customers optimize their operations and secure vital functions across various industries, including health care, transportation, and public safety. With a headquarters in Stockholm, Sweden, and over 1,000 employees, AddSecure aims to make the world safer, smarter, and more sustainable through innovative IoT solutions.
🛍️ AddSecure Product and Pricing Intelligence →
📅 AddSecure Event Participations →
⚖️ AddSecure Regulatory Intelligence →
👔 AddSecure Management and Leadership Team →
⚔️ AddSecure Alternatives and Competitors →
💼 AddSecure Hiring and Layoffs →
🤝 AddSecure Partnerships, Clients and Vendors →
📈 AddSecure Financial Performance, Fundraising, M&A →
🛍️ AddSecure Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- AddSecure launched Link Manager in the UK, a managed solution that combines secure IoT SIM connectivity, private network services and centralised management to give customers more visibility and control over connected devices.
- AddSecure Supply Chain Manager Malband Mohideen announced that AddSecure is now live.
- AddSecure launched AddSecure Pulse in France with sales experts Christophe Erhart, Jalil Saugrin, and Thierry Assant and technical support expert Samuel Monteiro to help customers move alarm systems off RTC, 2G, and 3G networks.
📅 AddSecure Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- AddSecure is exhibiting at Security TWENTY 26 in London on November 5 to showcase its next-generation alarm signalling and personal safety solutions.
- AddSecure Regional Account Manager Darren Faulkner is exhibiting at Security 26 at the Radisson RED Conference Centre, Heathrow on November 5 to talk alarm signalling with installers.
- AddSecure will present its alerting, emergency communication, employee protection and secure connectivity solutions at PMRExpo 2026 on November 24-26 in Hall 08.1, Stand F052.
⚖️ AddSecure Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- AddSecure updated the website privacy policy for its frameLOGIC brand on October 7, explaining how it processes personal data from enquiry forms.
- AddSecure is working with security installers and organizations to use existing infrastructure for critical communications, addressing Martyn's Law's communication requirements.
👔 AddSecure Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ AddSecure Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Global Telecom |
- Centiro |
- Spedman |
- Kloosterboer |
- QuantiTech |
- Fleetio |
- ChipRewards |
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- Dealer Specialties |
- Lebara |
- CIS Secure Computing
💼 AddSecure Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- AddSecure appoints Daniel Nordholm as CEO effective November 2026, with current CEO Stefan Albertsson becoming Senior Advisor.
- AddSecure CEO Stefan Albertsson is moving to become Group CEO of Accel-KKR's new HCM software group, which includes 4human, tamigo, and Eletive, starting October 1.
- Phil Edworthy joined AddSecure as Directory Terminals Software in the United Kingdom.
🤝 AddSecure Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- frameLOGIC, part of AddSecure, partners with Trans.eu to display freight loads directly in its TMS planner and automate transport processes.
- Banham Security extended its agreement with AddSecure for two more years to keep using AddSecure’s alarm signalling solutions across UK operations and explore new connected services.
- After a critical PHP vulnerability went public, AddSecure IT Director Ali Qureshi quickly had his team act and brought in Borg to independently verify the fixes, with Borg specialists joining a Teams call within 18 minutes and running penetration tests the next day.
📈 AddSecure Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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