AddSecure | Competitive Intelligence Profile
AddSecure is a leading European provider of secure IoT connectivity and end-to-end solutions, focusing on critical communications...
AddSecure is a leading European provider of secure IoT connectivity and end-to-end solutions, focusing on critical communications and secure data. The company helps customers optimize their operations and secure vital functions across various industries, including health care, transportation, and public safety. With a headquarters in Stockholm, Sweden, and over 1,000 employees, AddSecure aims to make the world safer, smarter, and more sustainable through innovative IoT solutions.
🛍️ AddSecure Product and Pricing Intelligence →
📅 AddSecure Event Participations →
⚖️ AddSecure Regulatory Intelligence →
👔 AddSecure Management and Leadership Team →
⚔️ AddSecure Alternatives and Competitors →
💼 AddSecure Hiring and Layoffs →
🤝 AddSecure Partnerships, Clients and Vendors →
📈 AddSecure Financial Performance, Fundraising, M&A →
🛍️ AddSecure Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- AddSecure launched Mobile Signal Analyser, an app-driven tool that helps security installers analyze mobile signals on-site to optimize alarm system positioning and improve connection reliability.
- AddSecure launched the GroupTalk GT25, a rugged Push-to-Talk over Cellular radio for security teams, and expanded its ISO certifications to include the entire AddSecure Group.
- AddSecure launched the NGP Advanced Extra DP4 dual-path signalling device on March 6, 2026, which complies with new UK fire alarm standards, as stated by Nicholas Whiting, VP Alarm Signalling at AddSecure UK.
📅 AddSecure Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- AddSecure will showcase its Trygg skola solution at booth H05:12 with ASSA ABLOY Opening Solutions during the Nordiska Skolledarkongressen event.
- AddSecure renewed its platinum sponsorship with Skills for Security for another year, providing kit donations and expert-led sessions to apprentices.
- AddSecure will exhibit at the ATLAS 2026 National Training Event next week, where Regional Account Manager Duncan Mee will showcase their Next Generation products to Designing Out Crime Officers.
⚖️ AddSecure Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- AddSecure's DSR-211-450-DE router was certified for use in the 450 MHz network for critical infrastructure.
- AddSecure has achieved ISO 9001, ISO 14001, and ISO 27001 certifications for its entire group, including the Smart Mobility business area and acquired companies Grouptalk and Insert IT, as stated by Krister Tånneryd, COO at AddSecure.
👔 AddSecure Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ AddSecure Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
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- CIS Secure Computing
💼 AddSecure Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- AddSecure appointed Chris Wimshurst as UK sales director to strengthen its UK sales strategy and accelerate growth.
- AddSecure hired Chris Wimshurst as Sales Director, UK to work with VP Nick Whiting to strengthen UK sales strategy and accelerate growth.
- AddSecure appointed Chris Wimshurst as its new UK sales director on February 5, 2026 to accelerate growth in secure IoT and alarm solutions for critical infrastructure.
🤝 AddSecure Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- AddSecure partners with AzurSoft to integrate its IRIS technology into the Horus platform, helping surveillance centers transition to IP alarm transmission as traditional networks phase out.
- AddSecure is helping Banham Security migrate from BT Redcare by providing updated services and expertise in alarm signalling upgrades.
📈 AddSecure Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- AddSecure sells its Video Guard business to Kooi Camera Surveillance, with CEO Stefan Albertsson stating the transaction strengthens the company's position for its next growth phase by increasing focus on core operations and strategic priorities.
- AddSecure expands its influence in road transport by acquiring Astrata in Europe.
- AddSecure acquired VIDEO GUARD - International Security GmbH.
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