AddSecure | Competitive Intelligence Profile
AddSecure is a leading European provider of secure IoT connectivity and end-to-end solutions, focusing on critical communications...
AddSecure is a leading European provider of secure IoT connectivity and end-to-end solutions, focusing on critical communications and secure data. The company helps customers optimize their operations and secure vital functions across various industries, including health care, transportation, and public safety. With a headquarters in Stockholm, Sweden, and over 1,000 employees, AddSecure aims to make the world safer, smarter, and more sustainable through innovative IoT solutions.
🛍️ AddSecure Product and Pricing Intelligence →
📅 AddSecure Event Participations →
⚖️ AddSecure Regulatory Intelligence →
👔 AddSecure Management and Leadership Team →
⚔️ AddSecure Alternatives and Competitors →
💼 AddSecure Hiring and Layoffs →
🤝 AddSecure Partnerships, Clients and Vendors →
📈 AddSecure Financial Performance, Fundraising, M&A →
🛍️ AddSecure Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- AddSecure's Country Sales Manager for France Eric ROLAND announced the new GroupTalk GT25, a robust 4G Push-to-talk radio with video and positioning features, on March 25.
- AddSecure announced a new SHDTU-X product for Ethernet connections in critical infrastructure and will host a workshop on April 14–15 in Stuttgart to demonstrate it.
- AddSecure launched Mobile Signal Analyser, an app-driven tool that helps security installers analyze mobile signals on-site to optimize alarm system positioning and improve connection reliability.
📅 AddSecure Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- AddSecure will showcase its third-party certified fire and security alarm signalling solutions at The Security Event in Birmingham from April 28-30, 2026.
- AddSecure will exhibit its Trygg skola solution at the SETT event on April 14-15 to promote safer school environments.
- AddSecure will exhibit at The Security Event in Birmingham from April 28-30, 2026, offering help with alarm signalling migrations ahead of the PSTN switch-off.
⚖️ AddSecure Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- AddSecure's DSR-211-450-DE router was certified for use in the 450 MHz network for critical infrastructure.
👔 AddSecure Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ AddSecure Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Global Telecom |
- Centiro |
- Spedman |
- Kloosterboer |
- QuantiTech |
- Fleetio |
- ChipRewards |
- Webfleet Solutions |
- Cymotive Technologies |
- MiX Telematics |
- Dealer Specialties |
- Lebara |
- CIS Secure Computing
💼 AddSecure Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Kim Kristiansen left AddSecure as Vice President of Global Sales in Denmark to become Director of Partner Sales at Groundhawk.io.
- Elin Bäckström joined AddSecure as Director Customer Service in Sweden.
- AddSecure is hiring a Product Director for parental leave cover in Sweden, focusing on leading product strategy and management for alarm transceivers, transmission services, and user experience.
🤝 AddSecure Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- AddSecure partners with AzurSoft to integrate its IRIS technology into the Horus platform, helping surveillance centers transition to IP alarm transmission as traditional networks phase out.
- AddSecure is helping Banham Security migrate from BT Redcare by providing updated services and expertise in alarm signalling upgrades.
📈 AddSecure Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Joern Windler, Managing Director of VIDEO GUARD at AddSecure, announced on March 27 that VIDEO GUARD has become part of the Kooi Gruppe, marking a new chapter for the mobile video surveillance business.
- AddSecure sells its Video Guard business to Kooi Camera Surveillance, with CEO Stefan Albertsson stating the transaction strengthens the company's position for its next growth phase by increasing focus on core operations and strategic priorities.
- AddSecure expands its influence in road transport by acquiring Astrata in Europe.
People also viewed
- BetterMe |
- Revolut |
- BoursoBank |
- WeightWatchers |
- CertifiedKetoDiet |
- KetoGo |
- Huel |
- YouthGenom |
- CertifiedFasting |
- Lasta Fasting |
- Simple App |
- Reverse Health
Ready to outsmart the competition? RivalSense cuts through the clutter of generic tools like Google Alerts, delivering laser-focused competitive intelligence without the noise. Track competitors’ every move—website changes, product updates, social media buzz, news mentions, and regulatory shifts—all in one sleek platform. Uncover pricing strategies, decode market trends, and gain actionable insights to fuel your business strategy. No more guesswork. Just power.
Join thousands of forward-thinking teams who trust RivalSense to automate their competitive monitoring and turn data into domination. Start your FREE trial today—no credit card needed—and see why staying ahead has never been this easy. Your competitors won’t know what hit them.
Outthink. Outpace. Outperform. #RivalSense