AddSecure | Competitive Intelligence Profile
AddSecure is a leading European provider of secure IoT connectivity and end-to-end solutions, focusing on critical communications...
AddSecure is a leading European provider of secure IoT connectivity and end-to-end solutions, focusing on critical communications and secure data. The company helps customers optimize their operations and secure vital functions across various industries, including health care, transportation, and public safety. With a headquarters in Stockholm, Sweden, and over 1,000 employees, AddSecure aims to make the world safer, smarter, and more sustainable through innovative IoT solutions.
🛍️ AddSecure Product and Pricing Intelligence →
📅 AddSecure Event Participations →
⚖️ AddSecure Regulatory Intelligence →
👔 AddSecure Management and Leadership Team →
⚔️ AddSecure Alternatives and Competitors →
💼 AddSecure Hiring and Layoffs →
🤝 AddSecure Partnerships, Clients and Vendors →
📈 AddSecure Financial Performance, Fundraising, M&A →
🛍️ AddSecure Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- AddSecure launched its cloud-based push-to-talk solutions in the UK on December 15, 2025, as stated by CEO Stefan Albertsson, to enhance secure communications for critical industries.
- AddSecure's sales team lead Raff Miah announced the company is growing into the UK market with its alarm signalling communicators and other products.
- AddSecure migrated its NGP alarm ranges to a resilient platform, offered zero upfront costs, upgraded back-end systems, and built a dedicated UK sales and support team over the past year in the UK.
📅 AddSecure Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- AddSecure showcases major updates to its CoDriver fleet management platform and RoadView video telematics solution at the Solutrans 2025 trade show to enhance transport safety and efficiency.
- AddSecure introduced the Mobile Signal Analyser at SICUREZZA 2025.
- AddSecure is showcasing its Alarm Signaling and GroupTalk Sweden Push To Talk walkie talkie at the Security Event 25 in London.
⚖️ AddSecure Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- AddSecure achieved group-wide ISO certification for ISO 9001, ISO 14001, and ISO 27001, including its Smart Mobility business unit and the integration of GroupTalk and Insert IT.
- AddSecure achieved group-wide certification for ISO 9001, ISO 14001, and ISO 27001, including its Smart Mobility business unit and the integration of GroupTalk and Insert IT.
👔 AddSecure Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ AddSecure Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Global Telecom |
- Centiro |
- Spedman |
- Kloosterboer |
- QuantiTech |
- Fleetio |
- ChipRewards |
- Webfleet Solutions |
- Cymotive Technologies |
- MiX Telematics |
- Dealer Specialties |
- Lebara |
- CIS Secure Computing
💼 AddSecure Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Nicole Abreu joined AddSecure as New Business Enterprise Account Director in the Netherlands, previously Head of Sales DACH at TomTom.
- Erik Hamberg joined AddSecure as Director Compensation & Benefits in Sweden, previously Head of Rewards at Nouryon.
- AddSecure is hiring a Support Technician for customer service in Sweden, focusing on technical support for transport industry solutions.
🤝 AddSecure Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- AddSecure and Schmitz Cargobull announced a Europe-wide strategic partnership on October 28, 2025, to deliver integrated telematics solutions for fleet management.
- AddSecure is integrating an AI-powered smart dashcam system into the fleet of its client Groupe Bioret to enhance driver safety on the road.
- AddSecure's TeleCall system is being implemented by nine of twelve stations in a Swedish region to improve ambulance dispatch efficiency, with the project set to complete within a week.
📈 AddSecure Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- AddSecure acquired VIDEO GUARD - International Security GmbH.
- AddSecure expands its influence in road transport by acquiring Astrata Europe.
- AddSecure announced that it now owns BT Redcare NGP units, which will continue to operate on its platform without requiring swaps.
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