AddSecure | Competitive Intelligence Profile
AddSecure is a leading European provider of secure IoT connectivity and end-to-end solutions, focusing on critical communications...
AddSecure is a leading European provider of secure IoT connectivity and end-to-end solutions, focusing on critical communications and secure data. The company helps customers optimize their operations and secure vital functions across various industries, including health care, transportation, and public safety. With a headquarters in Stockholm, Sweden, and over 1,000 employees, AddSecure aims to make the world safer, smarter, and more sustainable through innovative IoT solutions.
🛍️ AddSecure Product and Pricing Intelligence →
📅 AddSecure Event Participations →
⚖️ AddSecure Regulatory Intelligence →
👔 AddSecure Management and Leadership Team →
⚔️ AddSecure Alternatives and Competitors →
💼 AddSecure Hiring and Layoffs →
🤝 AddSecure Partnerships, Clients and Vendors →
📈 AddSecure Financial Performance, Fundraising, M&A →
🛍️ AddSecure Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- AddSecure has introduced Asset Vue Edge Central 4.0, enhancing their IoT solutions.
- AddSecure launched FleetVision, a unified solution for fleet operators, which will be showcased at the transport logistic 2025 event in Munich from June 2-5.
- AddSecure, through its subsidiary Insert IT, has developed a digital planning tool integrated into the BMS to enhance waste management decision-making for municipalities.
📅 AddSecure Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- AddSecure will participate in the Osec ExQlusive Event on June 25 in Maarssen.
- AddSecure is sponsoring an initiative to address the skills shortage in the security industry, as discussed by David Scott from Skills for Security.
- AddSecure will exhibit at the GPMSE event in Pau, showcasing their secure communication and IoT solutions for security systems.
⚖️ AddSecure Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- AddSecure's Chief Sustainability Officer, Johanna Björkström Giorgi, stated that the EU's Omnibus proposal did not negatively impact the company's sustainability reporting, and the 2024 report will be published at the end of May.
👔 AddSecure Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ AddSecure Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
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💼 AddSecure Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- AddSecure is hiring Regional Account Managers across Europe to expand their alarm signalling solutions, as announced by Interim C-level Executive Willem (Wim) L. Harthoorn on May 21, 2025.
- AddSecure appointed Nicholas Whiting as VP Alarm Signalling UK, replacing Willem L. Harthoorn.
- AddSecure is actively hiring, as announced by Kim Kristiansen, Vice President of Global Sales.
🤝 AddSecure Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- AddSecure has partnered with Volvo Trucks to integrate their Daedalos Respons E RAKEL app into Volvo's My Business Apps platform, enhancing emergency services with secure navigation and real-time information.
- AddSecure AB has been awarded a contract for alarm transmission services via online, IP, and GPRS/SMS, effective May 19, 2025, due to their unique capability to deliver the required service on existing equipment.
- AddSecure is partnering with Transports LATASTE to implement eco-driving solutions using geolocation tools and vehicle data.
📈 AddSecure Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- AddSecure has acquired GroupTalk Sweden AB to enhance its secure critical communications offerings.
- AddSecure has fully integrated CONXTD Technologies' products into its NGP offerings following the acquisition of BT Redcare's digital alarm signalling portfolio, as announced by Chris Carter Brennan, CEO of CONXTD Technologies Ltd.
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