AddSecure | Competitive Intelligence Profile
AddSecure is a leading European provider of secure IoT connectivity and end-to-end solutions, focusing on critical communications...
AddSecure is a leading European provider of secure IoT connectivity and end-to-end solutions, focusing on critical communications and secure data. The company helps customers optimize their operations and secure vital functions across various industries, including health care, transportation, and public safety. With a headquarters in Stockholm, Sweden, and over 1,000 employees, AddSecure aims to make the world safer, smarter, and more sustainable through innovative IoT solutions.
🛍️ AddSecure Product and Pricing Intelligence →
📅 AddSecure Event Participations →
⚖️ AddSecure Regulatory Intelligence →
👔 AddSecure Management and Leadership Team →
⚔️ AddSecure Alternatives and Competitors →
💼 AddSecure Hiring and Layoffs →
🤝 AddSecure Partnerships, Clients and Vendors →
📈 AddSecure Financial Performance, Fundraising, M&A →
🛍️ AddSecure Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- AddSecure updated their technical documents to include Quickguide IRIS-4 160 and Quickguide IRIS-4 4xxG Series, removed Quickguide_IRIS-4 240AP, and introduced B-977-0001 IRIS-4, while also upgrading firmware and toolbox releases to versions 4.24.4 and 4.9.2 respectively.
- AddSecure removed upfront costs and volume commitments for its NGP Alarm Signalling Services to simplify alarm signalling for installers.
- AddSecure introduced a simplified pricing model for its NGP Alarm Signalling Services with no upfront costs and no volume commitments to ease the PSTN switch-off and BT Redcare closure impact.
📅 AddSecure Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- AddSecure will exhibit at the Mission Critical Communications Expo 2025 on November 11.
- AddSecure is hosting a City Tour in France to showcase their transport solutions, starting June 17 in Nantes and Lyon.
- AddSecure will showcase its updated IRIS-4 alarm transmission terminals, now fully compatible with all Alarm Receiving Centers in France, at the GPMSE event in Pau on June 12-13.
⚖️ AddSecure Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- AddSecure's Chief Sustainability Officer, Johanna Björkström Giorgi, stated that the EU's Omnibus proposal did not negatively impact the company's sustainability reporting, and the 2024 report will be published at the end of May.
👔 AddSecure Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ AddSecure Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
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💼 AddSecure Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Claes Odman serves as President of Smart Transport at AddSecure.
- AddSecure is hiring Regional Account Managers across Europe to expand their alarm signalling solutions, as announced by Interim C-level Executive Willem (Wim) L. Harthoorn on May 21, 2025.
- AddSecure appointed Nicholas Whiting as VP Alarm Signalling UK, replacing Willem L. Harthoorn.
🤝 AddSecure Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- AddSecure has partnered with Volvo Trucks to integrate their Daedalos Respons E RAKEL app into Volvo's My Business Apps platform, enhancing emergency services with secure navigation and real-time information.
- AddSecure AB has been awarded a contract for alarm transmission services via online, IP, and GPRS/SMS, effective May 19, 2025, due to their unique capability to deliver the required service on existing equipment.
- AddSecure is partnering with Transports LATASTE to implement eco-driving solutions using geolocation tools and vehicle data.
📈 AddSecure Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- AddSecure acquires Astrata’s European telematics division, strengthening its position in the transport and logistics industry.
- AddSecure has acquired GroupTalk Sweden AB to enhance its secure critical communications offerings.
- AddSecure released its 2024 Sustainability Report, detailing its secure IoT solutions and alignment with global sustainability standards like ESRS and GRI.
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