AddSecure | Competitive Intelligence Profile
AddSecure is a leading European provider of secure IoT connectivity and end-to-end solutions, focusing on critical communications...
AddSecure is a leading European provider of secure IoT connectivity and end-to-end solutions, focusing on critical communications and secure data. The company helps customers optimize their operations and secure vital functions across various industries, including health care, transportation, and public safety. With a headquarters in Stockholm, Sweden, and over 1,000 employees, AddSecure aims to make the world safer, smarter, and more sustainable through innovative IoT solutions.
🛍️ AddSecure Product and Pricing Intelligence →
📅 AddSecure Event Participations →
⚖️ AddSecure Regulatory Intelligence →
👔 AddSecure Management and Leadership Team →
⚔️ AddSecure Alternatives and Competitors →
💼 AddSecure Hiring and Layoffs →
🤝 AddSecure Partnerships, Clients and Vendors →
📈 AddSecure Financial Performance, Fundraising, M&A →
🛍️ AddSecure Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- AddSecure introduced the 'Safety Score' index to enhance driver safety by rating driving behaviors using onboard cameras, as explained by Johan Norrman, Vice President Products & Technology, Smart Transport at AddSecure.
- AddSecure has updated its FleetVision fleet management platform to now support small, medium, and large fleets across various industries, emphasizing long-term partnership with comprehensive support, training, and customer success.
- AddSecure announced on August 6 that their DSR-2XX-L routers fully comply with the new EN 18031 directive effective August 1, 2025, and include additional security enhancements.
📅 AddSecure Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- AddSecure is hosting a City Tour event in Rungis on October 16 to showcase its onboard camera solutions for transport safety and carbon footprint reduction.
- AddSecure presents its IRIS alarm transmission solution at the SmartSD event in Paris on October 2, 2025.
- AddSecure is hosting an SHDSL workshop in Hannover on September 30 - October 1, 2025, featuring technical training and live demos on SHDSL and mobile solutions.
⚖️ AddSecure Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- AddSecure joined the VKU - German Association of Local Public Utilities Community in August 2025.
- AddSecure DigiComm achieved ISO 27001, ISO 9001, and ISO 14001 certifications, enhancing data security, quality, and sustainability for its customers.
👔 AddSecure Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ AddSecure Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Global Telecom |
- Centiro |
- Spedman |
- Kloosterboer |
- QuantiTech |
- Fleetio |
- ChipRewards |
- Webfleet Solutions |
- Cymotive Technologies |
- MiX Telematics |
- Dealer Specialties |
- Lebara |
- CIS Secure Computing
💼 AddSecure Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Erik Hamberg joined AddSecure as Director Compensation & Benefits in Sweden, previously Head of Rewards at Nouryon.
- AddSecure hired a new VP Finance for its Smart Transport division to support its growth and international expansion.
- AddSecure is hiring a VP Finance for its Smart Transport division to drive financial transformation and support scaling across markets.
🤝 AddSecure Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- AddSecure partners with Appquard to provide safety solutions that deliver alerts and guidance directly to users, enhancing workplace safety.
- AddSecure Director of Sales Jesse Jukuri announced a partnership with Appquard to provide scalable safety solutions for customers.
- AddSecure Smart Care Oy partners with iZafe Group to distribute the medication dispenser Dosell in Finland.
📈 AddSecure Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- AddSecure announced that it now owns BT Redcare NGP units, which will continue to operate on its platform without requiring swaps.
- AddSecure absorbed Astrata Europe to scale its service portfolio and strengthen its balance sheet in anticipation of larger OEM-data licensing fees.
- AddSecure acquired GroupTalk Sweden AB to expand its secure critical communications offering, as stated by CEO Stefan Albertsson.
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