15Five | Competitive Intelligence Profile
15Five is a strategic performance management platform designed to enhance employee engagement, performance, and retention. It empowers...
15Five is a strategic performance management platform designed to enhance employee engagement, performance, and retention. It empowers HR leaders and managers with data-driven insights and tools, including 360° performance reviews, engagement surveys, goal tracking, and ongoing feedback mechanisms. The platform is utilized by over 3,500 companies, including notable names like Credit Karma and HubSpot, to drive business results and foster a thriving workplace culture.
🛍️ 15Five Product and Pricing Intelligence →
📅 15Five Event Participations →
⚖️ 15Five Regulatory Intelligence →
👔 15Five Management and Leadership Team →
⚔️ 15Five Alternatives and Competitors →
💼 15Five Hiring and Layoffs →
🤝 15Five Partnerships, Clients and Vendors →
📈 15Five Financial Performance, Fundraising, M&A →
🛍️ 15Five Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- 15Five launched Compensation Insights, an AI tool that links compensation data with performance and engagement metrics to improve pay strategies.
- On May 20, 15Five launched Kona during their 15Five NEXT event, focusing on HR leaders and manager enablement.
- Jim Morrisroe, CEO of 15Five, explains how treating HR as a backend task can harm company culture and emphasizes the importance of focusing on individual managers for real performance.
📅 15Five Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- 15Five's VP of People Karina Young and Dr. Bill Howatt will host a webinar on psychological safety for HR teams on July 23.
- Anthony Onesto, 15Five's VP of Platform and Product Marketing, and Dr. Jeff Smith, 15Five's Chief Product and Marketing Officer, will host a webinar on July 16 to discuss HR Tech trends and 15Five's H2 2025 plans.
- 15Five showcases its manager-first approach to performance management at SHRM25 in San Diego.
⚖️ 15Five Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 15Five Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Revenue Officer
[email protected] -
CEO & Member of the Board[email protected]
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Chief Customer Officer[email protected]
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Chief Product Officer[email protected]
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CTO[email protected]
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Senior Vice President, People
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Vice President, Accounting & Finance[email protected]
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Co-Founder & CTO[email protected]
⚔️ 15Five Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Lattice |
- Profit.co |
- Viva Goals |
- Betterworks |
- Fitbots OKR Software |
- Quantive Results |
- Peoplebox |
- WorkBoard |
- Leapsome |
- BambooHR |
- eloomi |
- Hibob |
- Officevibe |
- PerformYard |
- Qualtrics |
- Peoplelogic |
- Reflektive |
- Culture Amp |
- Weekdone |
- Workleap |
- Rippling |
- Microsoft Viva |
- Teambit |
- Harvestr |
- HappyMeter |
- Vantage Circle |
- Teamplify |
- SurveyMonkey |
- Matter |
- StaffCircle |
- LiveTiles |
- Opre
💼 15Five Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Cultivation Capital welcomes back David Hassell to 15Five.
- David Hassell, 15Five's founder, returned as CEO to lead the company's next chapter focusing on AI-powered coaching and intelligent performance management.
- 15Five updated its leadership team structure, with David Hassell now listed as Co-Founder & CEO, replacing the previous titles of Co-Founder & Executive Chairman and removing Jim Morrisroe's CEO position.
🤝 15Five Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- 15Five partners with Paycor to offer its HR performance tools to more businesses.
- 15Five partners with Kona to offer tailored coaching and enablement for managers using platforms like Slack, Zoom, and Google Meet to enhance performance, engagement, and retention.
- 15Five uses Offsite to plan transformative team retreats.
📈 15Five Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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