Yango | Competitive Intelligence Profile

Yango is a tech company that transforms globally sourced technologies into everyday services for local enrichment, offering ride-hailing,...


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Yango logo

Yango is a tech company that transforms globally sourced technologies into everyday services for local enrichment, offering ride-hailing, food delivery, last-mile delivery, scooter-sharing, and fintech platforms in Africa, Latin America, Europe, and the Middle East.

Website
Size
1001-5000 employees
Industry
IT Services and IT Consulting

🛍️ Yango Product and Pricing Intelligence →

📅 Yango Event Participations →

⚖️ Yango Regulatory Intelligence →

👔 Yango Management and Leadership Team →

⚔️ Yango Alternatives and Competitors →

💼 Yango Hiring and Layoffs →

🤝 Yango Partnerships, Clients and Vendors →

📈 Yango Financial Performance, Fundraising, M&A →


🛍️ Yango Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Yango launched a corporate service in Abu Dhabi, becoming the only service in the emirate offering city taxi rides with corporate payment options.
  • Yango launched Yango Creator on July 18, a new division offering end-to-end influencer advertising solutions for brands, led by General Manager Eb Yusuf.
  • Yango Ads expands in the UAE with new ad solutions like App Monetization and Retail Media, partnering with Landmark Reach to target 64% of GCC e-commerce users.


📅 Yango Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Yango Zambia sponsors the EGYD Career Fair at NIPA Conference Center on July 12-13 to connect students and graduates with industry experts.
  • Yango's Yangoversity program held workshops and cultural immersion activities in Senegal to explore local business dynamics and strengthen team bonds, as stated by Yango Ride CEO Roman Karlash.
  • Yango Tech Retail and Yango Tech Robotics demonstrated AI applications in real-world scenarios at Automatica 2025 in Munich, emphasizing practical uses like powering robots and real-time data processing for retailers.

⚖️ Yango Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • Yango became the only approved VTC service in Kinshasa after the Provincial Ministry of Transport and Urban Mobility banned others on July 16.
  • Yango allegedly used its Android apps to track user sessions in browsers like Chrome and Edge, bypassing privacy settings such as incognito mode and cookie clearing.
  • On May 30, 2025, Yango officially registered its Togolese subsidiary to comply with national regulations after suspending local operations as requested by the Ministry of Transport.

👔 Yango Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Yango Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Citymobile
  • |
  • Tuda
  • |
  • Taxi order service
  • |
  • X-Car
  • |
  • MINI
  • |
  • Intercab
  • |
  • Vezet Group
  • |
  • Bibig
  • |
  • Uber
  • |
  • Gett
  • |
  • Malfuf
  • |
  • Gopuff
  • |
  • Zain Group


💼 Yango Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Yango Play's Chief Commercial Officer, Ryan Restell, announced a major development for the company.
  • Yango's Country Head Kadotein is leading the company's operations in Côte d’Ivoire, focusing on growth and development in the region.
  • Kadotien Alassane Soro joins Yango as Regional Head french speaking Africa in Côte d'Ivoire.


🤝 Yango Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Yango Tech partners with DealCart in Pakistan to enhance B2B solutions with AI, says Miral Sharif, Country Head of Yango Pakistan.
  • Yango Ethiopia partners with Ethiopian Airlines Group to let ride-hailing customers earn ShebaMiles, starting with a competition from July 15 to 31 where top users can win up to 12,000 miles.
  • Yango Pakistan launched grocery delivery on its SuperApp in Karachi through a partnership with DealCart, offering essentials like flour, rice, and personal care items.


📈 Yango Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Yango Ventures invested in Kenyan mobility startup BuuPass to digitize long-distance travel in Africa, using funds from its new $20 million corporate venture fund.
  • Yango Group participated in a pre-seed investment round of $1.9 million for a Salvadoran e-commerce company in February.
  • Yango Delivery reported a 45% increase in orders on Mother's Day compared to a typical Sunday, driven by consumer demand for immediacy, personalization, and experience, according to Carlos Herrera, General Manager of Yango Delivery.


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