VPBank | Competitive Intelligence Profile
VPBank, or Vietnam Prosperity Joint-Stock Commercial Bank, is a leading private bank in Vietnam, aiming to be among the top 3 banks...
VPBank, or Vietnam Prosperity Joint-Stock Commercial Bank, is a leading private bank in Vietnam, aiming to be among the top 3 banks in Vietnam and top 100 in Asia. It offers a wide range of financial products and services, including banking, finance, and insurance, with a focus on digital innovation and comprehensive financial solutions. VPBank has been recognized for its brand value and contributions to the Vietnamese economy.
🛍️ VPBank Product and Pricing Intelligence →
📅 VPBank Event Participations →
⚖️ VPBank Regulatory Intelligence →
👔 VPBank Management and Leadership Team →
⚔️ VPBank Alternatives and Competitors →
💼 VPBank Hiring and Layoffs →
🤝 VPBank Partnerships, Clients and Vendors →
📈 VPBank Financial Performance, Fundraising, M&A →
🛍️ VPBank Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- VPBank launched a new feature on VPBank NEO allowing users to book movie tickets at major cinemas nationwide.
- VPBank launched Shop Thịnh Vượng, a digital financial assistant for businesses, offering integrated solutions on the VPBank NEO app.
- VPBank launched the Loa Thịnh Vượng feature on September 1, 2025, offering a free Bluetooth speaker to customers who activate it and meet transaction requirements.
📅 VPBank Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- VPBank is organizing the VPBank Đất Sen Hồng Music Marathon 2025 from October 10-12, offering discounts of up to 40% on registration fees for its customers.
- VPBank showcased its touchless payment solutions for individuals and SMEs at the National Achievements Exhibition from August 28 to September 5, 2025, as shared by Nguyen Chi Hien, Deputy Director of the Personal Customer Division.
- VPBank sponsors the Sound Healing Concert - Journey Into Silence event featuring Ani Choying Drolma on September 6-7 in Ho Chi Minh City.
⚖️ VPBank Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- VPBank will receive preferential mandatory reserve ratios starting October 1 after taking over weak banks.
- VPBank will benefit from a reduced mandatory reserve ratio starting October 1, 2025, as per the State Bank of Vietnam's new regulation.
👔 VPBank Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Deputy Chief Executive Officer & Head of Retail Banking
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Chief Financial Officer
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Chief Financial Officer
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Senior Executive Expert, BOD Office
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Managing Director
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Managing Director
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CEO Marketing
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Interim Chief Executive Officer
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Chief Executive Officer
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CEO
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Chief Executive Officer
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Chief Financial Officer
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Managing Director
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Vice CEO
undefined⚔️ VPBank Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- techcombank.com |
- msb.com.vn |
- acb.com.vn |
- bidv.com.vn |
- vib.com.vn |
- hdbank.com.vn |
- tpb.vn |
- Scotiabank |
- HDBank |
- VietinBank |
- Sai Gon Thuong Tin Commercial Joint Stock Bank |
- LienVietPostBank |
- Orient Commercial Joint Stock Bank |
- Rizal Commercial Banking |
- Kudi |
- Ping An |
- KienlongBank |
- Attijariwafa Bank |
- DFCC Bank |
- Saradar Bank |
- BRAC Bank |
- Abu Dhabi Commercial Bank |
- Abu Dhabi Islamic Bank |
- First Abu Dhabi Bank |
- National Bank
💼 VPBank Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Thông Ngô joins VPBank as Director of Business Development in Vietnam, previously holding an unspecified position at an unspecified company.
- VPBank is hiring a Head of FX Sales in Vietnam to expand market share and develop new financial products, particularly focusing on foreign direct investment customers and partnerships with international entities.
- VPBank seeks legal and corporate governance experts for strategic positions in Hanoi.
🤝 VPBank Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- VPBank signed a memorandum of understanding with Hi1 Vietnam Joint Stock Company on August 20 to develop a comprehensive financial-e-commerce ecosystem for both business and individual customers.
- VPBank partnered with Vietjet and Visa to launch the VPBank YoJo Visa Platinum credit card on August 7, offering travel benefits and strategic financial solutions.
- VPBank partners with LynkiD to offer exclusive summer deals including coffee, local specialties, luggage, air purifiers, and fashion brands.
📈 VPBank Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- VPBank's Senior Talent Acquisition Chi Pham announced on August 23, 2025, that the company is confident in achieving its full-year 2025 targets, citing a 30% profit growth and 18.6% credit growth in the first half.
- VPBank's VPB shares led the market with positive performance on Thursday, contributing to the VN-Index's fourth consecutive session of gains.
- VPBank's market capitalization rose to nearly 290 trillion VND on August 20, making it the second-largest bank by market cap.
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