Vivid Money | Competitive Intelligence Profile
Vivid is a leading European financial platform for businesses that seamlessly integrates the management of personal and business...
Vivid is a leading European financial platform for businesses that seamlessly integrates the management of personal and business finances. Focused on SMEs, Vivid delivers cost-effective, scalable financial solutions with best-in-class pricing, market-leading interest rates on savings, and advanced business tools. Founded in 2019 in Berlin, Vivid has quickly grown into one of Germany’s top financial platforms for SMEs and private accounts, backed by Greenoaks Capital and DST Global.
🛍️ Vivid Money Product and Pricing Intelligence →
📅 Vivid Money Event Participations →
⚖️ Vivid Money Regulatory Intelligence →
👔 Vivid Money Management and Leadership Team →
⚔️ Vivid Money Alternatives and Competitors →
💼 Vivid Money Hiring and Layoffs →
🤝 Vivid Money Partnerships, Clients and Vendors →
📈 Vivid Money Financial Performance, Fundraising, M&A →
🛍️ Vivid Money Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Vivid Money reduced the maximum annual interest rate from 2.25% to 2% after the first 2 months of 3% for its Interest Rate Pocket, effective immediately.
- Vivid Money reduced the maximum annual interest rate from 2.25% to 2% after the first two months and adjusted trading fees for crypto, introducing lower rates for higher turnovers.
- Vivid Money adjusted the fixed interest rate after 2 months for freelancers, changing it from a variable rate that was to be updated on June 16, 2025, to specific rates ranging from 0.5% to 2.7% depending on the account type.
📅 Vivid Money Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Vivid Money CEO Esmond Berkhout and BlackRock's Paul Jung will host a webinar on June 26 about optimizing company cash and introducing the new Interest Strategies product.
- Vivid Money is hosting its first partner event in Berlin on June 11, 2025, featuring a networking boat trip.
⚖️ Vivid Money Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Vivid Money has become one of the first platforms in Europe to obtain a MiCAR license, allowing them to expand their crypto services to personal and business customers across EU member states starting in July.
👔 Vivid Money Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CEO
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CFO[email protected]
⚔️ Vivid Money Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
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- N26 |
- Updraft |
- Djamo |
- Anytime |
- CrediBook |
- MyInvestor |
- WiZink |
- Bitwala |
- OneSafe |
- Wise |
- Soldo |
- Fiducial Banque |
- Brex |
- Propulse by CA |
- Novo |
- Tide |
- Lunar |
- OPay
💼 Vivid Money Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Vivid Money is currently seeking a Financial Crime Prevention Operations Lead in Cyprus.
- Vivid Money is hiring an Engineering Manager (Java/Kotlin) in Cyprus.
🤝 Vivid Money Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Vivid Money Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Vivid Money reached over 50,000 business customers in mid-June 2025, 16 months after launching its Vivid Business offering.
- Vivid Money attracted over 50,000 small and medium-sized businesses to its Vivid Business offering in just over a year.
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