Roofr | Competitive Intelligence Profile
Roofr is a comprehensive roofing software designed specifically for roofing businesses. It provides a suite of tools including CRM,...

Roofr is a comprehensive roofing software designed specifically for roofing businesses. It provides a suite of tools including CRM, instant estimates, roof measurement reports, project-winning proposals, invoicing, payments, and material ordering. The platform aims to streamline operations, allowing users to focus on growing their business rather than administrative tasks.
🛍️ Roofr Product and Pricing Intelligence →
📅 Roofr Event Participations →
⚖️ Roofr Regulatory Intelligence →
👔 Roofr Management and Leadership Team →
⚔️ Roofr Alternatives and Competitors →
💼 Roofr Hiring and Layoffs →
🤝 Roofr Partnerships, Clients and Vendors →
📈 Roofr Financial Performance, Fundraising, M&A →


🛍️ Roofr Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Roofr introduces a new strategy to win more referrals from realtors using their Instant Estimator tool, enhancing lead capture and relationship building.
- Roofr introduced Custom Job Stages to allow users to tailor their workflow.
- Roofr has launched an integration with Beacon PRO+ allowing roofers to access real-time pricing, order materials, and track orders directly within the platform.
📅 Roofr Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Roofr is announced as a Platinum Sponsor for RoofCON 2026, showcasing its sales platform that helps contractors with instant roof measurements and quotes.
- Roofr showcased their all-in-one platform at the Canadian Roofing Expo, offering features like instant roof estimates, detailed measurement reports, and integrated invoicing.
- Roofr announced the Central Coast & Bay Area Roofing Expo at PayPal Park, San Jose, CA on April 24, 2025, replacing the Contractors Edge Business Building Workshop originally scheduled at Target Field, Minneapolis, MN on April 10, 2025.
⚖️ Roofr Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Roofr Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Executive Officer
[email protected]
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Director Customer Support
[email protected]
⚔️ Roofr Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Jobber |
- FieldPulse |
- Housecall Pro |
- Leap |
- busybusy |
- Contractor+ |
- JobNimbus |
- AccuLynx |
- Commusoft |
- Zuper |
- Procore |
- Dataforma |
- Tensorflight |
- DIGSFACT |
- Pitch Gauge |
- Contractor Foreman |
- STACK |
- Orcatec |
- ServiceTitan |
- Smartsheet |
- Overhead Solutions |
- Matthews Roofing |
- Momentum Roofing |
- Stonewater Roofing |
- EagleView |
- RoofSnap |
- iRoofing |
- Synchroteam |
- SafetyCulture |
- Aurora Solar |
- Enerflo |
- MarketSharp |
- OpenSolar |
- Jobba |
- FCS Roofing Technologies |
- MF Dach |
- PVComplete


💼 Roofr Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Roofr promoted Rajiv Jhurani to Chief Product Officer and Richard Rutitis to VP of Finance, indicating a strategic shift in leadership roles.
- Sandy Sykora has joined Roofr as Director of Demand Generation from Cognota, where she held the same position.
- Roofr offers a free onboarding checklist for new employees, including roofers and admin staff.
🤝 Roofr Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Weather Tech Renovations, LLC has partnered with Roofr to offer free instant roofing estimates using Roofr's measurement tool.
- Trimm Roofing is hiring for a role that involves using Roofr.com to order roof reports and create accurate roof quotes for customers.
📈 Roofr Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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