Vanta | Competitive Intelligence Profile

Vanta is the leading trust management platform that helps simplify and centralize security for organizations of all sizes. It automates...


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Vanta is the leading trust management platform that helps simplify and centralize security for organizations of all sizes. It automates the complex and time-consuming process of SOC 2, HIPAA, ISO 27001, PCI, and GDPR compliance certification. Founded in 2018, Vanta has customers in 58 countries with offices in Dublin, New York, San Francisco, and Sydney.

Website
Headquarters
San Francisco, California
Size
201-500 employees
Industry
Software Development
Specialities
SOC 2, ISO 27001, HIPAA, PCI, GDPR, Compliance Automation

🛍️ Vanta Product and Pricing Intelligence →

📅 Vanta Event Participations →

⚖️ Vanta Regulatory Intelligence →

👔 Vanta Management and Leadership Team →

⚔️ Vanta Alternatives and Competitors →

💼 Vanta Hiring and Layoffs →

🤝 Vanta Partnerships, Clients and Vendors →

📈 Vanta Financial Performance, Fundraising, M&A →


🛍️ Vanta Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Vanta replaced 'Tailored remediation plans' with 'Continuous monitoring of vendor risk', indicating a shift towards ongoing vendor risk assessment.
  • Vanta has updated its resources from 26 to 32 and adjusted its controls from 141 to 130, while also updating specific security measures and procedures.
  • Vanta now includes 'issues' alongside controls, policies, and vendor risk in its centralized view for a more comprehensive compliance and risk management program overview.


📅 Vanta Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Vanta will speak at the Center For Software Innovation's Construct I/O event on October 23.
  • Vanta will discuss compliance and vendor risk at the CISO Melbourne event on July 22-23 and host a private dinner on Tuesday night.
  • Vanta joins as a Supporting Partner at Sifted Summit 2025 to share insights on cybersecurity and trust.

⚖️ Vanta Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • Vanta achieved FedRAMP 20x Low Authorization, enabling US government use of private sector software, as announced by CEO Christina Cacioppo.
  • Vanta is now listed on the FedRAMP Marketplace as 'In Process' for 20x Low.
  • A recent bug in Vanta's platform exposed customer data to other customers, raising significant privacy concerns.

👔 Vanta Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Vanta Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Sprinto
  • |
  • Scrut Automation
  • |
  • Auditi
  • |
  • Hyperproof
  • |
  • Thoropass
  • |
  • Secureframe
  • |
  • AuditBoard
  • |
  • Drata
  • |
  • UpGuard
  • |
  • OneTrust Vendorpedia
  • |
  • SecurityScorecard
  • |
  • SafetyAmp
  • |
  • Onspring
  • |
  • HSI
  • |
  • Scytale
  • |
  • Lacework


💼 Vanta Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Vanta hired Scott Holden as its first CMO last week to enhance customer experience and GTM strategy.
  • Vanta's CEO Christina stopped doing all interviews after the team intervened when the company reached 50 people, as she shared on Jack Altman's UnCapped podcast.
  • Vanta appointed Scott Holden as Chief Marketing Officer on July 15.


🤝 Vanta Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Vanta partnered with Fleet to offer automated compliance, continuous GRC, and vendor risk management services.
  • Vanta partners with StationDC to boost trust and innovation in Washington DC's tech ecosystem on June 26.
  • Vanta partners with The Rybec Group to offer managed services for compliance and security frameworks.


📈 Vanta Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Vanta raised funds at a $4B valuation, highlighting its real growth and massive opportunity ahead, and is hiring for several GTM Enablement roles to support its scaling efforts.
  • Vanta celebrated its Series D announcement with a team field trip to see the news on the Nasdaq tower in Times Square.
  • Vanta's CFO David Neckstein discussed the company's momentum and its $150M Series D funding with NYSE.


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