UpKeep | Competitive Intelligence Profile
UpKeep is a cloud-based Asset Operations Management platform that provides mobile-first CMMS (Computerized Maintenance Management...
UpKeep is a cloud-based Asset Operations Management platform that provides mobile-first CMMS (Computerized Maintenance Management System), EAM (Enterprise Asset Management), and IIoT (Industrial Internet of Things) solutions. It helps maintenance, operations, and reliability teams streamline work orders, manage assets, schedule preventive maintenance, and track inventory from any device. The company is headquartered in Los Angeles, California, serves over 3,000 customers including major brands like Shell and Unilever, and has raised $50 million in venture capital.
🛍️ UpKeep Product and Pricing Intelligence →
📅 UpKeep Event Participations →
⚖️ UpKeep Regulatory Intelligence →
👔 UpKeep Management and Leadership Team →
⚔️ UpKeep Alternatives and Competitors →
💼 UpKeep Hiring and Layoffs →
🤝 UpKeep Partnerships, Clients and Vendors →
📈 UpKeep Financial Performance, Fundraising, M&A →
🛍️ UpKeep Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- UpKeep released custom safety report templates on January 30, 2026, allowing teams to design forms with drag-and-drop fields, visuals, and QR code links to match their workflows.
- UpKeep introduced Custom Safety Templates on February 4, allowing teams to design safety report forms with drag-and-drop fields and visuals to match their workflows.
- UpKeep released its 2026 State of Maintenance Report, highlighting that 90% of teams know what drives reliability but only 25% can consistently execute it, based on insights from over 200 maintenance professionals.
📅 UpKeep Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- UpKeep hosts a webinar on February 6 about practical fleet maintenance habits to prevent breakdowns and use existing data effectively.
⚖️ UpKeep Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 UpKeep Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Founder and CEO
[email protected] -
Chief Financial Officer[email protected]
⚔️ UpKeep Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- MaintainX |
- Limble |
- Brightly Asset Essentials |
- eMaint CMMS |
- Fracttal One |
- Fiix CMMS |
- IBM Maximo Application Suite |
- MVP One |
- IFS Cloud |
- SAP ERP Suite - EAM |
- E-Business Suite |
- Coast |
- TRACTIAN |
- Kim 4 Industry |
- Makula |
- ToolSense |
- Hippo CMMS |
- Asset Essentials
💼 UpKeep Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Michael Elliott joins UpKeep as Global Business Development Lead in the United States, previously Manager, Sales Development at UpKeep.
🤝 UpKeep Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 UpKeep Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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