UpGuard | Competitive Intelligence Profile
UpGuard is a comprehensive cyber risk solution that combines third-party security ratings, vendor questionnaires, and threat intelligence...
UpGuard is a comprehensive cyber risk solution that combines third-party security ratings, vendor questionnaires, and threat intelligence capabilities to help businesses manage and improve their security posture. Founded in Australia in 2012 and now based in Mountain View, California, UpGuard specializes in IT management, cyber resilience, and vendor risk management, offering tools for monitoring and securing sensitive data.
🛍️ UpGuard Product and Pricing Intelligence →
📅 UpGuard Event Participations →
⚖️ UpGuard Regulatory Intelligence →
👔 UpGuard Management and Leadership Team →
⚔️ UpGuard Alternatives and Competitors →
💼 UpGuard Hiring and Layoffs →
🤝 UpGuard Partnerships, Clients and Vendors →
📈 UpGuard Financial Performance, Fundraising, M&A →
🛍️ UpGuard Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- On June 4, 2025, UpGuard released new Threat Monitoring features in early access, providing real-time visibility into threats across the open, deep, and dark web with AI-driven analysis and collaborative investigation tools.
- UpGuard has shifted its focus from daily security scanning to continuous threat monitoring and AI-powered analysis, enhancing its platform with features like deep and dark web monitoring and executive-ready reporting.
- UpGuard has introduced an AI-powered threat monitoring feature in its Breach Risk product, now available in early access.
📅 UpGuard Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- UpGuard is actively participating in Infosec2025 at Booth C118, engaging with attendees through demos and discussions about their security solutions.
- UpGuard is showcasing its platform for automating third-party risk assessments and threat intelligence at Booth #5 during the ETCIO Annual Conclave 2025, offering demos and a chance to win a HomePod Mini.
- UpGuard will showcase interactive demos of their AI-powered TPRM platform at Infosecurity Europe 2025 in London from June 3-5.
⚖️ UpGuard Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 UpGuard Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CEO & Co-Founder
[email protected] -
Chief Financial Officer[email protected]
⚔️ UpGuard Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- BitSight |
- SecurityScorecard |
- CyberGRX |
- RiskRecon |
- OneTrust Vendorpedia |
- Panorays |
- Recorded Future |
- Whistic |
- Venminder |
- Black Kite |
- Vanta |
- SafeBase |
- AuditBoard |
- Secureframe |
- Sprinto |
- Drata |
- Diligent |
- Prevalent |
- ProcessUnity
💼 UpGuard Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Nitin Verma has joined UpGuard as Director - Automation, AI and Analytics in Australia, previously serving as Associate Director of Data Engineering and Automation at HelloFresh.
- Craig Baker has joined UpGuard as VP of Engineering in Australia, previously holding a position at another company.
- UpGuard Customer Success Managers in Australia have a median base salary of A$118,886, with top performers earning A$187,738 or more, and 81% of the team typically hitting their quota.
🤝 UpGuard Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- UpGuard now helps secure the New York Stock Exchange, enhancing regulatory compliance and IT operations, as stated by Chuck Adkins, VP of Technology at NYSE.
- Enphase uses UpGuard to monitor its security and ensure a good cybersecurity policy.
- Stony Brook University Hospital is looking to expand its UpGuard Third Party Risk Management Tool and is seeking certified vendors for a 5-month contract starting June 24, 2025.
📈 UpGuard Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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