Uklon | Competitive Intelligence Profile

Uklon is a Ukrainian product IT company that has developed an innovative ride-hailing service. The company is known for its high-load...


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Uklon logo

Uklon is a Ukrainian product IT company that has developed an innovative ride-hailing service. The company is known for its high-load product, ambitious technological challenges, and continuous innovation. Uklon operates in Ukraine and Azerbaijan, with plans to expand to more international markets in 2023. The company uses a microservice architecture and cloud computing, with various teams working on different aspects of the service.

Website
Headquarters
Київ, UA
Size
501-1000 employees
Industry
Software Development
Specialities
IT, ride-hailing, ride-sharing, mapping, transfer

🛍️ Uklon Product and Pricing Intelligence →

📅 Uklon Event Participations →

⚖️ Uklon Regulatory Intelligence →

👔 Uklon Management and Leadership Team →

⚔️ Uklon Alternatives and Competitors →

💼 Uklon Hiring and Layoffs →

🤝 Uklon Partnerships, Clients and Vendors →

📈 Uklon Financial Performance, Fundraising, M&A →


🛍️ Uklon Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Uklon updated its Karma driver activity system on December 18, renaming it to Activity, simplifying its logic, and introducing a new scoring system from 0 to 1000 points with three levels that affect order distribution and search methods.
  • Uklon opens a pick-up point at ВДНГ from December 20th to the end of January, offering a warming area, phone charging, promo codes, and merchandise on weekends and holidays.
  • Uklon recently implemented a gamified mechanic in its app to interact with users through experience, emotion, and engagement.


📅 Uklon Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Uklon held its UPConf'25 conference with Build and Grow stages focusing on product innovation and future marketing.
  • Uklon's Chief Marketing Officer Olena Orlova announced that the company will host its third UPConf'25 conference on December 5, featuring virtual stages on product and marketing innovations with live cases from top companies.
  • Uklon's Chief Product Officer Roman Petryk announced the company will host the UpConf'25 product community event with expert speakers on December 5.

⚖️ Uklon Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • Uklon launched services under challenging conditions, kept operations running during curfew hours, navigated regulatory changes, and is driving a self-employment reform to legalize gig-economy work and strengthen Ukraine's defence.
  • Uklon, Bolt, Uber, and Glovo support Ukrainian parliamentary bills for international automatic exchange of income information from digital platforms, which could provide about 14 billion UAH to the budget and is a key requirement for IMF financial aid.
  • Uklon, along with Bolt, Uber, and Glovo, published a joint open letter supporting Ukrainian Bills No. 14025 and 14026 to introduce international automatic exchange of information on income from digital platforms.

👔 Uklon Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.

  • Roman Petryk
    Chief Product Officer – Uklon
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  • Vadim Ishchenko
    Chief Operating Officer. Management board member Uklon
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  • Olena Orlova
    Chief Growth Marketing Officer – Uklon🇺🇦
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  • Oleksandr Chumak
    CTO Uklon
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  • Olena Kostenko
    Deputy Chief Accountant в Uklon FinanceTeam
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  • Olga Biryuk
    Chief Legal Officer
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  • Maksym Ostapiuk
    Vice President of Expansion
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  • Ivan Chornohor
    Посада Vice President of Driver Operation у Uklon
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  • Serhii Hryshkov
    CEO – Uklon
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  • Mykola Solomiichuk
    CFO
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⚔️ Uklon Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Cabify
  • |
  • TIER Mobility
  • |
  • YunQuNa
  • |
  • Ecov
  • |
  • Uber
  • |
  • Glovo
  • |
  • Bolt


💼 Uklon Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Evgeniy Borysenko left Uklon as Business Development and Sales Lead in Ukraine to become Chief Commercial Officer at Bex Auto.
  • Eduard Kovtun joined Uklon as General Manager, Uzbekistan in Poland.
  • Eduard Kovtun joins Uklon as General Manager for Uzbekistan to help the company grow in Tashkent.


🤝 Uklon Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Uklon's Partnership Marketing Specialist Kateryna Dmytriieva announced the launch of the first in-app game in partnership with Mastercard, offering users more opportunities and extra attempts for rides paid with a Mastercard card.
  • Uklon and Mastercard launched a holiday game in the Uklon app until December 31, 2025, offering discounts, loyalty points, and a chance to win an iPhone 17 Pro for users who pay for at least 10 trips with specified Mastercard cards.
  • Uklon and Mastercard offer a 150 UAH discount on Uklon rides to passengers of the Ski Bus route from Kyiv to Bukovel, valid from December 1, 2025, to April 30, 2026.


📈 Uklon Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Uklon is considering entering the electric scooter rental market, but its M&A deal with Jet has stalled due to disagreements over the valuation of the asset.
  • Kyivstar acquired 97% of Uklon for $155 million in the largest deal involving Ukrainian investors in the first nine months of 2025.
  • Uklon's Q3 2025 revenue exceeded 1 billion hryvnias, totaling $24.7 million, and the number of rides jumped to 42.2 million in the quarter.


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