Trulioo | Competitive Intelligence Profile
Trulioo is the world’s identity platform, trusted by leading companies for their verification and fraud prevention needs. Covering...
Trulioo is the world’s identity platform, trusted by leading companies for their verification and fraud prevention needs. Covering 195 countries, Trulioo verifies more than 14,000 ID documents and 700 million business entities while checking against more than 6,000 watchlists. By combining state-of-the-art technology and industry expertise across diverse markets worldwide, Trulioo delivers the highest identity verification assurance and fosters trust in the global digital economy.
🛍️ Trulioo Product and Pricing Intelligence →
📅 Trulioo Event Participations →
⚖️ Trulioo Regulatory Intelligence →
👔 Trulioo Management and Leadership Team →
⚔️ Trulioo Alternatives and Competitors →
💼 Trulioo Hiring and Layoffs →
🤝 Trulioo Partnerships, Clients and Vendors →
📈 Trulioo Financial Performance, Fundraising, M&A →
🛍️ Trulioo Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Trulioo now offers a 100% catch rate for detecting forgeries, deepfakes, and injection attacks using a proprietary algorithm with over 200 biometric markers trained on more than 25 million global images.
- On March 25, 2025, Trulioo announced AI and machine learning innovations that accelerate job processing by 60% and enhance document verification.
- Trulioo announced a 60% acceleration in job processing due to advances in AI and machine learning models, improving verification rates and auto-approvals.
📅 Trulioo Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Zac Cohen from Trulioo will speak at the C-Council Summit on June 11 about strategies for growth in challenging times.
- Vicky Bindra, CEO of Trulioo, will join the jury for the inaugural Money Awards hosted by Money20/20.
- Maria Fernanda Levio Luengas, Head of Mid Enterprise at Trulioo, and Susan Delahunty represented Trulioo at IFX Cyprus on June 18-19.
⚖️ Trulioo Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Trulioo Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Technology Officer
[email protected] -
Chief Executive Officer[email protected]
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Chief Financial Officer
⚔️ Trulioo Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- ID.me |
- AWS Secrets Manager |
- LifeLock |
- Onfido |
- Lightico |
- Sumsub |
- Jumio |
- iDenfy |
- ZignSec |
- Veriff |
- IDNow |
- SEON |
- FICO Tonbeller |
- QuickFile |
- KYC Hub |
- Actimize |
- AML Manager |
- Clarus |
- Clear View KYC |
- Udentify |
- MetaMap |
- Socure |
- ARGOS Identity |
- Sila |
- Ondato |
- AU10TIX
💼 Trulioo Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Zac Cohen, CPO at Trulioo, shared insights on transitioning from COO to CPO, emphasizing the importance of systems thinking, narrative vision, execution experience, and teamwork in product leadership.
- Vicky Bindra has joined Trulioo as Chief Executive Officer in the United States, previously holding a position as Chief Executive Officer in another company.
- Mia Lok, CPA, CA has left Trulioo as Corporate Controller to join TELUS as Director, Internal Audit (SOX) in Canada.
🤝 Trulioo Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Trulioo has partnered with PingPong to automate global business verification and compliance using Trulioo's Business Verification and Watchlist Screening solutions.
- One of the world's largest online marketplaces partnered with Trulioo to enhance trust and safety in 10 key markets.
- Trulioo has been successfully nurtured by Plug and Play, a global accelerator that connects startups with strategic partners.
📈 Trulioo Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Plug and Play has invested in Trulioo as part of their efforts to drive innovation across multiple industries.
- On April 23, 2025, Trulioo reported a record 64% revenue increase in APAC due to surging demand for global identity verification, with significant growth in fintech and online marketplaces.
- Trulioo announced a 64% year-over-year revenue growth in the APAC region, driven by increased verification transactions in online marketplaces and fintech enterprises.
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