Trulioo | Competitive Intelligence Profile
Trulioo is the world’s identity platform, trusted by leading companies for their verification and fraud prevention needs. Covering...
Trulioo is the world’s identity platform, trusted by leading companies for their verification and fraud prevention needs. Covering 195 countries, Trulioo verifies more than 14,000 ID documents and 700 million business entities while checking against more than 6,000 watchlists. By combining state-of-the-art technology and industry expertise across diverse markets worldwide, Trulioo delivers the highest identity verification assurance and fosters trust in the global digital economy.
🛍️ Trulioo Product and Pricing Intelligence →
📅 Trulioo Event Participations →
⚖️ Trulioo Regulatory Intelligence →
👔 Trulioo Management and Leadership Team →
⚔️ Trulioo Alternatives and Competitors →
💼 Trulioo Hiring and Layoffs →
🤝 Trulioo Partnerships, Clients and Vendors →
📈 Trulioo Financial Performance, Fundraising, M&A →
🛍️ Trulioo Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Trulioo launched Trulioo credit decisioning, a new capability that delivers comprehensive financial, credit, and risk insights through its global identity platform.
- Trulioo Chief Product Officer Zac Cohen stated on October 29, 2025, that the company is extending KYC and KYB into KYA to verify agents and reduce friction in agentic commerce.
- Trulioo announced at the Money20/20 conference on October 29, 2025 that it enhanced its platform with continuous KYB risk intelligence and web analytics to provide real-time business monitoring and digital footprint analysis.
📅 Trulioo Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Trulioo CEO Vicky Bindra, CPO Zac Cohen, and CTO Hal Lonas will host an event on November 11 during the Singapore Fintech Festival to discuss identity and digital trust.
- Trulioo co-hosts a breakfast panel with FPAI on November 26 featuring strategic customers Adyen, Worldpay, and Square to discuss agentic commerce.
- Zac Cohen, CPO at Trulioo, will discuss Know-Your-Agent (KYA) at the Money20/20 USA event on October 27.
⚖️ Trulioo Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Trulioo Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Technology Officer
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Chief Executive Officer[email protected]
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Chief Financial Officer
⚔️ Trulioo Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- ID.me |
- AWS Secrets Manager |
- LifeLock |
- Onfido |
- Lightico |
- Sumsub |
- Jumio |
- iDenfy |
- ZignSec |
- Veriff |
- IDNow |
- SEON |
- FICO Tonbeller |
- QuickFile |
- KYC Hub |
- Actimize |
- AML Manager |
- Clarus |
- Clear View KYC |
- Udentify |
- MetaMap |
- Socure |
- ARGOS Identity |
- Sila |
- Ondato |
- AU10TIX
💼 Trulioo Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Jennifer Bennett left Trulioo as Chief Revenue Officer in the United States to join Parafin as Chief Revenue Officer.
- Alex Trocjuks joined Trulioo as Sales Director, EMEA in the United Kingdom, previously Head of Growth at Envisso.
- Haley Manin joined Trulioo as Director, Chief of Staff, Office of the CEO in the United States, previously Manager, Head of Design Operations at FIS.
🤝 Trulioo Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Trulioo partners with Mako Financial Technologies to streamline KYC for wealth advisors in the U.S. and Canada.
- Trulioo partners with WEX on August 27, 2025 to provide document verification and biometrics for digital onboarding and fraud prevention in European fuel card services.
📈 Trulioo Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Trulioo announced a 1,996% growth in U.S. Know Your Business transaction volume since 2023 and a 134% increase in U.S. verification volume across all products in 2025.
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