Tinder | Competitive Intelligence Profile

Launched in 2012, Tinder revolutionized how people meet, growing from 1 match to one billion matches in just two years. Today, the...


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Launched in 2012, Tinder revolutionized how people meet, growing from 1 match to one billion matches in just two years. Today, the app has been downloaded over 630 million times, leading to over 100 billion matches, serving over 47 million users per month in 190 countries and 45+ languages. Tinder focuses on dating, social discovery, social networking, and mobile, with a mission to power and inspire real connections by making meeting easy and fun for every new generation of singles.

Website
Headquarters
West Hollywood, California
Size
501-1000 employees
Industry
Software Development
Specialities
Dating, Social Discovery, Social Networking, Mobile

🛍️ Tinder Product and Pricing Intelligence →

📅 Tinder Event Participations →

⚖️ Tinder Regulatory Intelligence →

👔 Tinder Management and Leadership Team →

⚔️ Tinder Alternatives and Competitors →

💼 Tinder Hiring and Layoffs →

🤝 Tinder Partnerships, Clients and Vendors →

📈 Tinder Financial Performance, Fundraising, M&A →


🛍️ Tinder Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • On October 22, 2025, Tinder launched a mandatory facial verification feature called Face Check, which scans new members' faces to prevent bots and scammers.
  • Tinder's Chief Technology Officer Vinay Kuruvila announced on October 22 that Tinder integrated facial liveness verification into onboarding to confirm users are real and reduce impersonation.
  • Tinder added Galician and Basque to its platform on October 21, 2025, expanding its language options to 60 to help users connect without language barriers.


📅 Tinder Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Tinder's Vice President EMEA Marketing and Board Member Paolo Lorenzoni discussed how creators are redefining brand growth and the need for country leaders' efforts in EMEA markets at CreatorFest on October 24.
  • Tinder's Vice President EMEA Marketing and Board Member Paolo Lorenzoni will speak at CreatorFest 2025 on October 23.
  • Tinder's Vice President of Communications & Brand Partnerships, Philip Price Fry, will participate in a panel discussion on brand love and demand research presented by Zeno Group on November 13.

⚖️ Tinder Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • Mexican lawmakers approved a law on October 17, 2025, allowing the tax authority to access Tinder user financial data in real time.
  • A man used Tinder to scam victims out of $2M by posing as a wealthy investor between April 2021 and February 2024.

👔 Tinder Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Tinder Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Bumble
  • |
  • Hinge
  • |
  • OkCupid
  • |
  • Feeld
  • |
  • Hily
  • |
  • Match.com
  • |
  • Plenty of Fish
  • |
  • eHarmony
  • |
  • Clover
  • |
  • The League
  • |
  • badoo.com
  • |
  • pof.com
  • |
  • Zoosk
  • |
  • Grindr
  • |
  • Happn
  • |
  • Doulike
  • |
  • Kippo
  • |
  • Coffee Meets Bagel
  • |
  • MeetMe
  • |
  • EliteSingles
  • |
  • Snap Inc.
  • |
  • Instagram
  • |
  • TikTok


💼 Tinder Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Rotimi Kuforiji joined Tinder as Product Team Lead in the United States.
  • Alfred Lee joined Tinder as Senior Software Engineer, ML Infrastructure in the United States, previously Senior Software Engineer at Match Group.
  • Tinder is hiring a Staff Product Designer to lead the design of AI-powered experiences for its global dating app.


🤝 Tinder Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Tinder launched a partnership with the Berlin-based fashion label Ottolinger at Paris Fashion Week, featuring a capsule collection and a workshop with the label's founders.
  • Tinder partnered with The Trevor Project on October 11 to release a survey finding that over half of LGBTQ+ people come out on dating apps before telling friends or family.
  • Tinder partnered with LoveShackFancy to launch the Secret Crush perfume and announced plans for a broader beauty integration into its app, as stated by CMO Melissa Hobley.


📈 Tinder Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Tinder and Hinge's parent company Match Group saw its value drop from £29.75 billion in 2021 to £8.18 billion in early 2025.
  • Tinder's usage is declining as users leave the app due to dating fatigue and a desire for more authentic connections.
  • Tinder's paying users fell seven percent and direct revenue declined four percent to $461.2 million in the last quarter, but CEO Rascoff remains optimistic due to new features and a focus on Gen Z.


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