The Shelf | Competitive Intelligence Profile
The Shelf is an award-winning, data-first influencer marketing agency that specializes in performance-driven campaigns. It pioneers...
The Shelf is an award-winning, data-first influencer marketing agency that specializes in performance-driven campaigns. It pioneers interest-driven marketing, using proprietary SaaS technology to analyze influencers and audiences for targeted reach. The company serves a diverse range of clients, from Fortune 500 companies to startups, focusing on industries like beauty, fashion, food, parenting, and home decor. Its approach combines creativity with data analytics to deliver measurable ROI and build brand loyalty through authentic, platform-native content.
🛍️ The Shelf Product and Pricing Intelligence →
📅 The Shelf Event Participations →
⚖️ The Shelf Regulatory Intelligence →
👔 The Shelf Management and Leadership Team →
⚔️ The Shelf Alternatives and Competitors →
💼 The Shelf Hiring and Layoffs →
🤝 The Shelf Partnerships, Clients and Vendors →
📈 The Shelf Financial Performance, Fundraising, M&A →
🛍️ The Shelf Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- The Shelf and Natura USA won Best Activation in Support of Sustainability at the Adweek Experiential Awards for their immersive "Natura: From Rainforest to Recognition" activation.
📅 The Shelf Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- The Shelf's Director of Strategy and Insights Rida Farooq and Head of Performance Kristine Drier participated in a webinar about using real-time social listening to improve influencer marketing strategies.
⚖️ The Shelf Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 The Shelf Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CEO/Co-Founder
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Chief Executive Officer[email protected]
⚔️ The Shelf Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Unstructured |
- Dashworks |
- Intercom |
- iManage |
- Bhyve |
- Notion |
- Zendesk |
- bundleIQ |
- Freshworks |
- Bloomfire |
- Guru |
- Document360 |
- Confluence |
- Salesforce Service Cloud |
- Helpjuice |
- Find Your Influence |
- Influenxio |
- Da2go |
- myRosys |
- Microsoft Data Quality Services |
- Experian Aperture Data Studio |
- Collibra Platform |
- Syniti Knowledge Platform |
- Anomalo |
- Infosphere |
- Microsoft SharePoint |
- Freshdesk |
- Bitrix24 |
- LiveAgent |
- Connecteam |
- Quant |
- LEAFIO |
- HIVERY |
- Encord Software |
- V7 Software |
- Labelbox Software |
- LivePerson |
- LinkedAI |
- Amazon Augmented AI |
- Dataloop |
- iMerit Ango Hub Data Annotation |
- Pylon |
- livepro |
- Intellifluence
💼 The Shelf Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- The Shelf is hiring a Head of Growth in the United States to lead growth marketing, focusing on AI-powered content, paid media, ABM, influencer-led outreach, and event-driven strategies to drive revenue and brand expansion.
🤝 The Shelf Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 The Shelf Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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