Targus | Competitive Intelligence Profile
Targus is a leading company in the mobile computing accessories industry, specializing in laptop cases, tablet cases, universal docking...
Targus is a leading company in the mobile computing accessories industry, specializing in laptop cases, tablet cases, universal docking stations, and workspace accessories. With over 40 years of experience, Targus has revolutionized the way large enterprises and consumers protect and enhance their mobile computing devices. The company is known for its high-quality, productivity-boosting solutions that are compatible with major OEM brands, catering to an ever-changing workforce. Targus offers a wide range of products including laptop bags, cooling pads, laptop stands, and tech accessories, all designed to bridge the gap between travel gear and tech protection.
🛍️ Targus Product and Pricing Intelligence →
📅 Targus Event Participations →
⚖️ Targus Regulatory Intelligence →
👔 Targus Management and Leadership Team →
⚔️ Targus Alternatives and Competitors →
💼 Targus Hiring and Layoffs →
🤝 Targus Partnerships, Clients and Vendors →
📈 Targus Financial Performance, Fundraising, M&A →
🛍️ Targus Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Targus launched the HeritageLuxe Backpack, combining elegance with tech-driven efficiency for executives.
- Targus launched the world's first tool-free cable lock for MacBook Pro 14" and 16", called HyperShield, which secures the device without blocking ports or damaging it.
📅 Targus Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Targus showcased docking stations, accessories, and advanced cases for tablets and computers at a TD SYNNEX event in Łodzi, emphasizing their focus on the B2B channel, as stated by Paweł Umiński, Country Manager Poland & Baltic States at Targus.
⚖️ Targus Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Targus Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CEO and President, and Chairman of the Board of Directors
[email protected] -
Chief Financial Officer[email protected]
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Executive Vice President & CFO
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Managing Director[email protected]
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Managing Director[email protected]
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Managing Director[email protected]
⚔️ Targus Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
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- Mobase |
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- Anker |
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- Royal Case |
- Belkin |
- Griffin Technology |
- Lifeproof |
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- Mobile Edge |
- Logitech |
- Microsoft |
- Apple |
- Dell |
- Kensington |
- Lenovo |
- Phoenix Knowledge Management |
- Empress Software |
- Contact Software |
- GPS Open Source
💼 Targus Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
🤝 Targus Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Targus trained partner NYTEC PERÚ on docking stations, corporate backpacks, and their logo program, enhancing their executives' product knowledge.
📈 Targus Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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