TAG Heuer | Competitive Intelligence Profile
TAG Heuer is a Swiss luxury watchmaker established in 1860, known for its avant-garde approach to watchmaking, precision timing innovations,...
TAG Heuer is a Swiss luxury watchmaker established in 1860, known for its avant-garde approach to watchmaking, precision timing innovations, and strong ties to sports and performance. The brand emphasizes a culture of innovation and a disruptive mindset, producing high-quality timepieces that reflect its heritage and commitment to excellence. TAG Heuer operates globally, with a presence in over 120 countries and a focus on craftsmanship and technology in its luxury watches.
🛍️ TAG Heuer Product and Pricing Intelligence →
📅 TAG Heuer Event Participations →
⚖️ TAG Heuer Regulatory Intelligence →
👔 TAG Heuer Management and Leadership Team →
⚔️ TAG Heuer Alternatives and Competitors →
💼 TAG Heuer Hiring and Layoffs →
🤝 TAG Heuer Partnerships, Clients and Vendors →
📈 TAG Heuer Financial Performance, Fundraising, M&A →
🛍️ TAG Heuer Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- TAG Heuer launched the new generation Carrera Glassbox Chronograph 41mm in January 2026, featuring an in-house TH20-01 movement with 80-hour power reserve and priced at CHF 7,500.
- TAG Heuer launched a new teal green Carrera Chronograph on January 24, featuring a 41mm design with a tone-on-tone dial and powered by the Calibre TH20-01 movement.
- TAG Heuer launched its first Carrera Split-Seconds Chronograph, a rattrapante complication in the Carrera collection, at LVMH Watch Week, with availability in April and a tentative price of CHF 110,000.
📅 TAG Heuer Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- TAG Heuer will participate in LVMH Watch Week in Milan from January 19-21, 2026, presenting new watchmaking creations alongside eight other LVMH Maisons.
- TAG Heuer illuminates the Sphere in Las Vegas for the Formula 1 Grand Prix on November 21-22.
- TAG Heuer hosted an event with Advance – Gender Equality in Business on December 12, 2025, featuring a panel including Amandine Charles from Accenture, Hiba H. from KPMG, and Anna Ghion from Amazon Web Services, moderated by Catherine (Cate) Bichara, who unveiled a white paper created with Bain & Company.
⚖️ TAG Heuer Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 TAG Heuer Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CEO
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CFO
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CFO TAG Heuer Europe
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CEO
⚔️ TAG Heuer Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
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💼 TAG Heuer Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- TAG Heuer's CEO Antoine Pin stepped down from his role immediately on January 17, as announced by parent company LVMH.
- TAG Heuer CEO Antoine Pin has left the company, increasing uncertainty in LVMH's watches division ahead of its Watch Week showcase in Milan.
- TAG Heuer appointed Antoine Pin as CEO in September 2024 and since then has secured a new sponsorship deal as the Official Timekeeper for Formula 1, launched a new advertising campaign, and introduced new technologies and products.
🤝 TAG Heuer Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- TAG Heuer collaborates with F1 and Hintsa Performance to release a series exploring the psychology of F1 drivers.
- TAG Heuer returned as the official timekeeper for Formula 1, partnered with the London Marathon and TCS New York City Marathon as official timekeeper, and became the first-ever title partner of the Monaco Grand Prix in 2025.
- TAG Heuer welcomed Laurent Mekies, CEO and Team Principal of partner Red Bull Racing & Red Bull Technology, for a tour of its manufacture on December 19.
📈 TAG Heuer Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- LVMH Watches Division acquired a minority stake in La Joux-Perret to strengthen its partnership with TAG Heuer.
- TAG Heuer's Miami Design District boutique achieved record-breaking performance in 2025 with its highest sales volume ever, a $1 million increase in sales, and ranking as a top 3 conversion boutique in the region.
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