Sun Chemical | Competitive Intelligence Profile

Sun Chemical is a global leader in the chemical manufacturing industry, specializing in inks, pigments, coatings, and advanced materials....


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Sun Chemical is a global leader in the chemical manufacturing industry, specializing in inks, pigments, coatings, and advanced materials. As a member of the DIC Group, it produces packaging and graphic solutions, color and display technologies, and functional products for various sectors including automotive and healthcare. Headquartered in Parsippany, New Jersey, the company focuses on sustainable solutions and serves diverse global customers with annual sales exceeding $8.5 billion.

Website
Headquarters
Parsippany, NJ
Size
10,001+ employees
Industry
Chemical Manufacturing
Specialities
Printing Inks, Coatings, Pressroom Supplies, Pigments, Advanced Materials, Color Management, Packaging Solutions, Polymers, Liquid Compounds, Solid Compounds, Application Materials

🛍️ Sun Chemical Product and Pricing Intelligence →

📅 Sun Chemical Event Participations →

⚖️ Sun Chemical Regulatory Intelligence →

👔 Sun Chemical Management and Leadership Team →

⚔️ Sun Chemical Alternatives and Competitors →

💼 Sun Chemical Hiring and Layoffs →

🤝 Sun Chemical Partnerships, Clients and Vendors →

📈 Sun Chemical Financial Performance, Fundraising, M&A →


🛍️ Sun Chemical Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Sun Chemical will invest approximately US $10 million in its Newport, Delaware facility to expand quinacridone pigment production capacity, as announced by Alex Baron, Vice President of Color Materials, and Brian Panczyk, President of Color Materials.
  • Sun Chemical launched Cloisonné® Vibrant Raspberry F90H, a vegan pink pigment made from 100% traceable USA mica for natural cosmetics.
  • Sun Chemical North America and Techkon USA launched SunQ quality software to standardize batch testing and improve product quality consistency, as stated by Ken Williams, Senior Operations Manager at Sun Chemical Corp.


📅 Sun Chemical Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Sun Chemical's Erika Rebrosova wrote an article on Functional Inks for Printed Electronics, and the company's team will be at LOPEC - Booth B0.201 to answer questions.
  • Sun Chemical invites attendees to its booth at the GBIG Green Bay Innovation Group 5P Showcase Expo on February 24, 2026, featuring presentations by Rick Stokes on current trends in printing and packaging and by Kim Barham and Steve Howell on high-speed printing.
  • Sun Chemical exhibits high definition effect pigments, future ready phthalocyanines, aluminum effects, and resins at Hall 4, Booth L08, and demos digital tools for product carbon footprint statements.

⚖️ Sun Chemical Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Sun Chemical Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Sun Chemical Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • BASF
  • |
  • Flint Group
  • |
  • Clariant
  • |
  • Avient
  • |
  • Lanxess
  • |
  • MacDermid
  • |
  • Sensient
  • |
  • Solvay USA
  • |
  • Nitto
  • |
  • Borealis AG
  • |
  • Kraton
  • |
  • SAKATA INX
  • |
  • Belzona
  • |
  • Corning Incorporated
  • |
  • Johnson & Johnson
  • |
  • Celanese
  • |
  • INX
  • |
  • Siegwerk


💼 Sun Chemical Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Sun Chemical is hiring a Sales Manager Polymers in Germany, focusing on sales and customer development in the polymer industry.
  • Sun Chemical is hiring a Senior Engineering Project Manager for a hybrid role in Newport, DE or Philadelphia, with a base pay range of $140,000 to $150,000 per year and an annual bonus, as posted by LeighAnn Johnston, Corporate Recruiter at Sun Chemical, on February 24.
  • Sun Chemical is hiring a Customer Service Administrator in Austria, focusing on order processing, logistics coordination, and customer support.


🤝 Sun Chemical Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Sun Chemical is using SNP's Kyano platform for its global SAP S/4HANA transformation and RISE with SAP program, delivered in collaboration with Accenture.


📈 Sun Chemical Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Sun Chemical's facility in Egelston Township is the sole U.S. manufacturer of a specific yellow pigment for road markings, but it supplies only 4% of American demand, with the rest sourced from foreign manufacturers.


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