Stoneridge-Orlaco | Competitive Intelligence Profile

Stoneridge-Orlaco is a leading manufacturer of camera and monitoring systems for commercial and industrial vehicles, with a focus...


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Stoneridge-Orlaco is a leading manufacturer of camera and monitoring systems for commercial and industrial vehicles, with a focus on providing optimal vision solutions for safety, efficiency, and comfort. They offer a range of camera systems for heavy duty vehicles, vessels, earthmoving machines, mining machines, agricultural machines, forklifts, trucks, buses, cranes, and construction machinery.

Website
Headquarters
Novi, Michigan
Size
5001-10,000 employees
Industry
Transportation/Trucking/Railroad
Specialities
automotive, electronic components, sensors, tachographs, switches, vehicle management electronics, application-specific switches, actuators, security alarms, vehicle tracking devices, monitoring services, safety, connectivity, electronic logging devices, vision system, mirroreye, commercial vehicle, cameras, electric vehicle

🛍️ Stoneridge-Orlaco Product and Pricing Intelligence →

📅 Stoneridge-Orlaco Event Participations →

⚖️ Stoneridge-Orlaco Regulatory Intelligence →

👔 Stoneridge-Orlaco Management and Leadership Team →

⚔️ Stoneridge-Orlaco Alternatives and Competitors →

💼 Stoneridge-Orlaco Hiring and Layoffs →

🤝 Stoneridge-Orlaco Partnerships, Clients and Vendors →

📈 Stoneridge-Orlaco Financial Performance, Fundraising, M&A →


🛍️ Stoneridge-Orlaco Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Stoneridge-Orlaco has been named a 2024 Top-Performing Supplier by DAF Trucks for the second consecutive year.
  • Stoneridge-Orlaco's Brazil division received the Technology and Innovation Excellence Award from Mercedes-Benz of Brazil for its contributions to parts localization, production, and technology transfer.
  • Stoneridge-Orlaco is seeking candidates for a job opportunity in Estonia, as shared by Minghua Qiu, Global Strategic Sourcing Manager.


📅 Stoneridge-Orlaco Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Stoneridge-Orlaco's Director Global Supplier Quality Chris Armbruster hosted a Supplier Day event at the Stoneridge Suzhou facility to celebrate its 20th anniversary and foster collaboration among suppliers and teams.
  • On May 24, Stoneridge-Orlaco hosted Campridge 2025 in Juarez to celebrate Student Day with conferences and career development talks for interns.

⚖️ Stoneridge-Orlaco Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • Stoneridge-Orlaco's FMCSA exemption allows Fifth Generation Cascadia trucks with MirrorCam to legally remove their mirrors.
  • Stoneridge-Orlaco's manufacturing facilities are ISO 14001:2015 certified, with Lexington and Manaus using 100% renewable energy and Barneveld using solar power since 2017.

👔 Stoneridge-Orlaco Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Stoneridge-Orlaco Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Cirris
  • |
  • Allocacoc
  • |
  • Intralec
  • |
  • Contech Group
  • |
  • RearviewSafety
  • |
  • Brigade Electronics
  • |
  • Rosco, Inc.
  • |
  • Gauzy
  • |
  • Yumain
  • |
  • Arcure
  • |
  • Vision Tech America


💼 Stoneridge-Orlaco Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • John Mays, MBA, CTP has joined Stoneridge-Orlaco as Director, National Accounts in the United States, previously serving as Director, National Accounts at Workhorse.
  • Claudia Larsson has left Stoneridge-Orlaco, where she served as Sr. Director Product Line Management in the Greater Stockholm Metropolitan Area, to join Visteon Corporation as BU Director - Commercial Vehicles.
  • Humberto Prieto, Operations Manager at Stoneridge-Orlaco in Mexico, left to join HARMAN DE MEXICO S. DE R.L. DE C.V. as Senior Mfg Engineering Manager.


🤝 Stoneridge-Orlaco Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.


📈 Stoneridge-Orlaco Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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