Sprout Social | Competitive Intelligence Profile
Sprout Social is a global leader in social media management and analytics software, offering a comprehensive suite of solutions for...
Sprout Social is a global leader in social media management and analytics software, offering a comprehensive suite of solutions for social media management, engagement, analytics, and more. With over 30,000 brands using their platform, Sprout enables businesses to deliver smarter, faster business impact from social media.
🛍️ Sprout Social Product and Pricing Intelligence →
📅 Sprout Social Event Participations →
⚖️ Sprout Social Regulatory Intelligence →
👔 Sprout Social Management and Leadership Team →
⚔️ Sprout Social Alternatives and Competitors →
💼 Sprout Social Hiring and Layoffs →
🤝 Sprout Social Partnerships, Clients and Vendors →
📈 Sprout Social Financial Performance, Fundraising, M&A →
🛍️ Sprout Social Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Sprout Social launched a feature on August 18 that allows users to boost Partnership Ads on Instagram directly from their workflow to streamline campaigns and maximize ROI.
- Sprout Social's Vice President Of Engineering Jason Sendelbach announced that customers will soon be able to send Canva designs directly into their Sprout calendar as draft posts.
- Sprout Social will integrate TikTok into its Listening tool to track mentions and video comments, announced on August 14.
📅 Sprout Social Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Sprout Social co-hosted a panel and dinner with @CreatorEconomyNYC at Creator Economy Live East 2025, sharing insights on influencer marketing and content strategy.
- Sprout Social hosts Vantage Chicago on August 6 to discuss social media metrics, ROI, and creator strategy.
- Layla Revis, Vice President of Social, Content, & Brand Marketing at Sprout Social, will speak at the 'Becoming a Full-Stack Marketer in the Age of AI' webinar on July 24.
⚖️ Sprout Social Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Sprout Social Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief People Officer & SVP, Operations
[email protected] -
CTO[email protected]
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CFO[email protected]
⚔️ Sprout Social Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- SocialPilot |
- Buffer |
- Agorapulse |
- Hootsuite |
- Sendible |
- Later |
- Brandwatch |
- Zoho Social |
- Salesforce Social Studio |
- Sprinklr Social |
- Falcon.io |
- Khoros Social Marketing |
- Emplifi |
- eclincher |
- Reputation |
- Statusbrew |
- Meltwater |
- Napoleon Cat |
- BuzzSumo
💼 Sprout Social Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Sprout Social names Mike Wolff as Chief Revenue Officer.
- Benjamin Suh joined Sprout Social as Senior Director, Product Design in the United States, previously Director, Product Design - AI and Data Experiences at Walmart.
- Marshall Hamilton, Director, Business Systems Operations at Sprout Social in the United States, has left to become Senior Director Program Management at Oracle.
🤝 Sprout Social Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Sprout Social and Salesforce are expanding their collaboration to integrate social platforms like Instagram and LinkedIn directly into Salesforce for enhanced customer experiences, with a live showcase planned at Dreamforce in October.
- Salesforce Service Cloud announced an expanded partnership with Sprout Social on August 7 to streamline social customer care and unify social and CRM data.
- Shon Christy Social Media's Shon Christy joined Sprout Social's 2025 Agency Partner Advisory Group as one of 10 selected agency leaders worldwide.
📈 Sprout Social Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Oppenheimer analyst Brian Schwartz maintained an "Outperform" rating for Sprout Social but lowered the price target from $32.00 to $23.00 on August 7, 2025.
- Sprout Social acquired NewsWhip for $55M to enhance its predictive intelligence capabilities and accelerate its AI roadmap.
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