Sprout Social | Competitive Intelligence Profile
Sprout Social is a global leader in social media management and analytics software, offering a comprehensive suite of solutions for...
Sprout Social is a global leader in social media management and analytics software, offering a comprehensive suite of solutions for social media management, engagement, analytics, and more. With over 30,000 brands using their platform, Sprout enables businesses to deliver smarter, faster business impact from social media.
🛍️ Sprout Social Product and Pricing Intelligence →
📅 Sprout Social Event Participations →
⚖️ Sprout Social Regulatory Intelligence →
👔 Sprout Social Management and Leadership Team →
⚔️ Sprout Social Alternatives and Competitors →
💼 Sprout Social Hiring and Layoffs →
🤝 Sprout Social Partnerships, Clients and Vendors →
📈 Sprout Social Financial Performance, Fundraising, M&A →
🛍️ Sprout Social Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Sprout Social released Reddit Pro Trends, an analysis tool that helps brands find and engage in relevant conversations on Reddit.
- Sprout Social offers solutions to help state and local governments streamline communication and engage with citizens efficiently despite budget constraints.
- Sprout Social has integrated with Smartsheet to automate tasks and improve business efficiency.
📅 Sprout Social Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Sprout Social will participate in the William Blair 45th Annual Growth Stock Conference on June 3, 2025.
- Sprout Social's leadership team will attend Cannes Lions to engage with marketing and creativity influencers.
- Sprout Social will be at GSMCON2025 in Orlando next week.
⚖️ Sprout Social Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Sprout Social faces criticism for increased costs, reduced support, and contract issues, with customers reporting dissatisfaction and legal actions as of early 2025.
👔 Sprout Social Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief People Officer & SVP, Operations
[email protected] -
CTO[email protected]
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CFO[email protected]
⚔️ Sprout Social Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- SocialPilot |
- Buffer |
- Agorapulse |
- Hootsuite |
- Sendible |
- Later |
- Brandwatch |
- Zoho Social |
- Salesforce Social Studio |
- Sprinklr Social |
- Falcon.io |
- Khoros Social Marketing |
- Emplifi |
- eclincher |
- Reputation |
- Statusbrew |
- Meltwater |
- Napoleon Cat |
- BuzzSumo
💼 Sprout Social Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Mark Schnake has left Sprout Social as Senior Director, Renewal Management to join Dscout as Director of Renewals in the Greater Chicago Area.
- Haley Le has joined Sprout Social as Account Director, Enterprise, APAC in Singapore, previously serving as Senior Business Manager, Office of the President, Asia at Microsoft.
- Sprout Social is currently seeking a Head of Pricing and Packaging in the United States.
🤝 Sprout Social Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Sprout Social helped Minor Hotels improve their social strategy by providing real-time data and streamlining processes.
📈 Sprout Social Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Sprout Social's stock hit a new 52-week low of $18.58 after Barclays downgraded its price target from $34.00 to $26.00.
- Sprout Social extended its credit agreement with MUFG Bank, Ltd. until 2030, revising interest calculation methods and maintaining strong gross profit margins despite current losses.
- On April 4, 2025, Sprout Social entered into a First Amendment to Credit Agreement with its subsidiaries as guarantors and several banks.
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