Sana | Competitive Intelligence Profile
Sana is an AI company based in Stockholm, Sweden, that is transforming how organizations learn and access knowledge. Their innovative...

Sana is an AI company based in Stockholm, Sweden, that is transforming how organizations learn and access knowledge. Their innovative learning platform and knowledge assistant are utilized by leading companies globally. With significant backing from top investors, Sana aims to augment human intelligence through advanced AI solutions.
🛍️ Sana Product and Pricing Intelligence →
📅 Sana Event Participations →
⚖️ Sana Regulatory Intelligence →
👔 Sana Management and Leadership Team →
⚔️ Sana Alternatives and Competitors →
💼 Sana Hiring and Layoffs →
🤝 Sana Partnerships, Clients and Vendors →
📈 Sana Financial Performance, Fundraising, M&A →

🛍️ Sana Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Sana released an AI feature in Sana Learn that generates various question types beyond multiple choice.
- Sana launched GPT-5 for all Sana Agents users, enabling them to build apps, crunch data, and handle complex workflows with unprecedented accuracy.
- Sana announced that OpenAI’s GPT-5 is now available for all Sana Agents users, offering enhanced reasoning, multimodal skills, and the ability to build apps and manage workflows.
📅 Sana Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Sana hosts a breakfast event with Michael Welsh at Shack15 on September 9.
- Sana hosts a breakfast event in San Francisco on September 9, featuring president Jon Lexa and OpenAI's Head of Learning Michael Welsh discussing AI-forward learning organizations.
- Sana hosts a fireside chat with Michael Welsh, Head of Learning at OpenAI, and Jon Lexa, President at Sana, on leading learning in an AI-first world on September 9.
⚖️ Sana Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Sana Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Scientist
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Police Officer
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President
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Founder and CEO
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Ceo
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⚔️ Sana Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Glean |
- Learnster |
- Cohere |
- VISS.AI |
- Dashworks |
- HowNow |
- 360Learning |
- Riiid |
- Docebo |
- TalentLMS |
- Absorb LMS |
- WorkRamp |
- Sreda.ai |
- MindSmith |
- Sune AI |
- Proctortrack |
- Edwin |
- LearnExperts |
- Skillsoft |
- Knewton |
- Carnegie Learning |
- Bamboo Learning Inc |
- Trainual |
- Tydy |
- Raven360 |
- Able |
- Sapling |
- Parklet |
- WorkBright |
- Personably |
- Tovuti LMS |
- Engagedly |
- SkyPrep LMS |
- Intellum |
- iSpring Learn |
- Bridge Learning Platform |
- Funnel.io |
- Quinyx |
- CLX Communications AB

💼 Sana Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Aviv Nahum has left Sana as AI & Integrations to become Co-founder & CEO at Stealth in Israel.
- Mukund Subramanian joined Sana's US Growth team after working as a venture investor at Advance Venture Partners.
- Samik Andhare joined Sana as a founding member of the US GTM team in NYC.
🤝 Sana Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Sana partners with NIIT to accelerate AI-first learning experiences for enterprises.
- Sana partners with NIIT Corporate Learning to create an AI-powered learning center of excellence.
- Sana partners with NIIT MTS to establish a Center of Excellence for delivering professional consulting and learning technology services using the Sana Learn platform.
📈 Sana Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Sana is among 15 hot Swedish tech companies ready to resume plans for an IPO or sale.
- Sana Labs co-founder Joel Hallmark backs Project Europe, a new fund investing in young European startups like Zellify.
- Sana nearly tripled its revenue to 96 million kronor in 2024 but increased its loss to 170 million kronor.
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- Cisco |
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- adidas |
- Eargo

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