Sana | Competitive Intelligence Profile
Sana is an AI company based in Stockholm, Sweden, that is transforming how organizations learn and access knowledge. Their innovative...
Sana is an AI company based in Stockholm, Sweden, that is transforming how organizations learn and access knowledge. Their innovative learning platform and knowledge assistant are utilized by leading companies globally. With significant backing from top investors, Sana aims to augment human intelligence through advanced AI solutions.
🛍️ Sana Product and Pricing Intelligence →
📅 Sana Event Participations →
⚖️ Sana Regulatory Intelligence →
👔 Sana Management and Leadership Team →
⚔️ Sana Alternatives and Competitors →
💼 Sana Hiring and Layoffs →
🤝 Sana Partnerships, Clients and Vendors →
📈 Sana Financial Performance, Fundraising, M&A →
🛍️ Sana Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Sana introduced new features including anonymous sliding scale as default for new cards, streamlined self-unenrollment, group visibility for content management, hide card option for creators, revisit assessments for learners, and SCORM file to course generation, all in updates from July to September 2025.
- Sana launched the Swedish AI Reform initiative, providing free access to Sana Agents to all civil servants, students, teachers, research institutions, and non-profits in Sweden to enhance AI literacy and problem-solving capabilities.
- Sana launched a feature in Sana Learn that converts SCORM files into interactive courses instantly via drag-and-drop on September 11.
📅 Sana Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Sana hosted the Sana Agents Finance Dinner in Stockholm on September 24, connecting private equity firms and investment banks to discuss AI for finance, with Norvestor's Henrik Ceder and Nicole Adamah sharing their experiences using Sana Agents.
- Sana is hosting an afterwork event titled 'The AI-first L&D Leader' on October 29 in London, featuring speakers Lavinia Mehedințu from Offbeat and Judith Völz from Hootsuite.
- Sana's Rita Azevedo and Casey McEttrick are keynoting an event with OpenAI's Michael Welsh on September 9 to discuss AI-first L&D strategies.
⚖️ Sana Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Sana Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Scientist
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Police Officer
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President[email protected]
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Founder and CEO[email protected]
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Ceo[email protected]
⚔️ Sana Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Glean |
- Learnster |
- Cohere |
- VISS.AI |
- Dashworks |
- HowNow |
- 360Learning |
- Riiid |
- Docebo |
- TalentLMS |
- Absorb LMS |
- WorkRamp |
- Sreda.ai |
- MindSmith |
- Sune AI |
- Proctortrack |
- Edwin |
- LearnExperts |
- Skillsoft |
- Knewton |
- Carnegie Learning |
- Bamboo Learning Inc |
- Trainual |
- Tydy |
- Raven360 |
- Able |
- Sapling |
- Parklet |
- WorkBright |
- Personably |
- Tovuti LMS |
- Engagedly |
- SkyPrep LMS |
- Intellum |
- iSpring Learn |
- Bridge Learning Platform |
- Funnel.io |
- Quinyx |
- CLX Communications AB
💼 Sana Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Christophe van Durme joined Sana as GTM Manager & Director of Business Development in the United States, previously an Independent Consultant at Numa Collective.
- Viktor Qvarfordt, VP of Engineering at Sana, announced on September 18 that the company is hiring Senior Backend Engineers to scale its products.
- Shriya B. joins Sana as GTM Manager in the United States, previously Engagement Manager at McKinsey & Company.
🤝 Sana Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Sana partners with NIIT to accelerate AI-first learning experiences for enterprises.
- Sana partners with NIIT Corporate Learning to create an AI-powered learning center of excellence.
- Sana partners with NIIT MTS to establish a Center of Excellence for delivering professional consulting and learning technology services using the Sana Learn platform.
📈 Sana Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Workday is acquiring Sana in an all-cash transaction to accelerate its mission.
- Workday acquires Sana for $1.1 billion.
- Workday acquires Sana for $1.1 billion to enhance its AI-first strategy, with the deal expected to close by January 2026.
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