Sana | Competitive Intelligence Profile
Sana is an AI company based in Stockholm, Sweden, that is transforming how organizations learn and access knowledge. Their innovative...

Sana is an AI company based in Stockholm, Sweden, that is transforming how organizations learn and access knowledge. Their innovative learning platform and knowledge assistant are utilized by leading companies globally. With significant backing from top investors, Sana aims to augment human intelligence through advanced AI solutions.
🛍️ Sana Product and Pricing Intelligence →
📅 Sana Event Participations →
⚖️ Sana Regulatory Intelligence →
👔 Sana Management and Leadership Team →
⚔️ Sana Alternatives and Competitors →
💼 Sana Hiring and Layoffs →
🤝 Sana Partnerships, Clients and Vendors →
📈 Sana Financial Performance, Fundraising, M&A →

🛍️ Sana Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Sana offers its agentic AI for free to civil servants, students, teachers, research institutions, and non-profits in Sweden.
- Sana has launched Claude Sonnet 4 on all its Agents tiers, offering improved AI capabilities for clearer thinking and better reasoning.
- Sana launched a new podcast called Strange Loop, hosted by their Founder and CEO Joel Hellermark, featuring global pioneers in various fields.
📅 Sana Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Sana will host an event in Amsterdam on June 12th to discuss building AI-first enterprises and showcase their AI tutor for personalized learning.
- Sana is hosting an L&D event in Amsterdam on June 12th to explore what it means to be an AI-first organization.
- Sana launched the Swedish AI Reform at the Sana AI Summit, receiving thousands of applications for free access to Sana Agents from various sectors.
⚖️ Sana Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Sana Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
-
Chief Scientist
[email protected]
-
Police Officer
-
President
[email protected]
-
Founder and CEO
[email protected]
-
Ceo
[email protected]
⚔️ Sana Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Glean |
- Learnster |
- Cohere |
- VISS.AI |
- Dashworks |
- HowNow |
- 360Learning |
- Riiid |
- Docebo |
- TalentLMS |
- Absorb LMS |
- WorkRamp |
- Sreda.ai |
- MindSmith |
- Sune AI |
- Proctortrack |
- Edwin |
- LearnExperts |
- Skillsoft |
- Knewton |
- Carnegie Learning |
- Bamboo Learning Inc |
- Trainual |
- Tydy |
- Raven360 |
- Able |
- Sapling |
- Parklet |
- WorkBright |
- Personably |
- Tovuti LMS |
- Engagedly |
- SkyPrep LMS |
- Intellum |
- iSpring Learn |
- Bridge Learning Platform |
- Funnel.io |
- Quinyx |
- CLX Communications AB

💼 Sana Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Aviv Nahum has left Sana as AI & Integrations to become Co-founder & CEO at Stealth in Israel.
- Nia Dokova joined Sana as Engagement Manager in United Kingdom, previously Investment Analyst at Pelham Smithers Associates.
- Edouard P. has joined Sana as a Senior Engagement Manager in France, previously holding a position at another company.
🤝 Sana Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Sana collaborates with Sweden to provide free agentic AI access to civil servants, students, teachers, researchers, and non-profits for two years.
- Sana partnered with mci group to enhance their decentralized learning model, allowing regional and local offices to create, deliver, and track customized learning experiences.
- Sana has partnered with Josh Bersin to launch Galileo Learn, an AI-powered learning platform.
📈 Sana Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Sana nearly tripled its revenue to 96 million kronor in 2024 but increased its loss to 170 million kronor.
- Sana reached a $500 million market valuation with its AI-based knowledge operating system and offers core services like personalized learning platform Sana Learn and automation solution Sana Agents.
People also viewed
- Storyboard |
- Cisco |
- adidas |
- Foresters Financial |
- RIMOWA |
- Twitch |
- Bolt |
- Tuul |
- Truecaller |
- Eargo |
- Labelbox |
- Paragonix Technologies

Ready to outsmart the competition? RivalSense cuts through the clutter of generic tools like Google Alerts, delivering laser-focused competitive intelligence without the noise. Track competitors’ every move—website changes, product updates, social media buzz, news mentions, and regulatory shifts—all in one sleek platform. Uncover pricing strategies, decode market trends, and gain actionable insights to fuel your business strategy. No more guesswork. Just power.
Join thousands of forward-thinking teams who trust RivalSense to automate their competitive monitoring and turn data into domination. Start your FREE trial today—no credit card needed—and see why staying ahead has never been this easy. Your competitors won’t know what hit them.
Outthink. Outpace. Outperform. #RivalSense