Samsara | Competitive Intelligence Profile
Samsara is the pioneer of the Connected Operations™ Cloud, providing a platform that enables organizations dependent on physical...
Samsara is the pioneer of the Connected Operations™ Cloud, providing a platform that enables organizations dependent on physical operations to harness IoT data for actionable insights. With a focus on safety, efficiency, and sustainability, Samsara serves tens of thousands of customers across various industries including construction, transportation, and logistics. The company is publicly traded on NYSE under the ticker IOT.
🛍️ Samsara Product and Pricing Intelligence →
📅 Samsara Event Participations →
⚖️ Samsara Regulatory Intelligence →
👔 Samsara Management and Leadership Team →
⚔️ Samsara Alternatives and Competitors →
💼 Samsara Hiring and Layoffs →
🤝 Samsara Partnerships, Clients and Vendors →
📈 Samsara Financial Performance, Fundraising, M&A →
🛍️ Samsara Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Samsara updated its driver app to include navigation for turn-by-turn directions to next route stops and wearable safety features for enhanced connectivity in remote environments, as of July 29, 2025.
- Samsara made its Academy training catalog accessible without login on its website, offering multilingual courses for onboarding and product training as of August 4.
- Samsara launched a new AI feature to reward eco-driving, allowing fleet managers to recognize good behavior in real-time via the Samsara Driver app.
📅 Samsara Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Samsara co-hosts a Lunch & Learn event in Alabama on August 13 with Carahsoft to showcase how public sector agencies use its technology for safety and efficiency, featuring SVP Johan Land and other executives.
- Samsara hosts an event on August 20 for leaders to explore how its AI turns data into decisions for efficiency, safety, and sustainability.
- Samsara will exhibit at the Professional Recovery Tow Show in Hall 1 on October 1–2, 2025.
⚖️ Samsara Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Samsara Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ Samsara Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Verizon Connect |
- Lytx |
- Motive |
- Geotab |
- Azuga Fleet |
- Fleetio |
- GPS Insight |
- Rhombus |
- AUTOsist |
- Whip Around |
- RoadWarrior |
- Onfleet |
- MyGeotab |
- Trimble MAPS |
- Zonar Coach |
- Continental |
- Intelliculture |
- Myelin Foundry |
- DIMO |
- Safetrax |
- AMS360 |
- TRANSPORTER |
- RouteManager |
- Rose Rocket
💼 Samsara Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Samsara appointed Lara Caimi as President of Worldwide Field Operations, reporting to CEO Sanjit Biswas, effective May 29, 2023.
- Natalia Blank joins Samsara as Senior Director, Exec Communications & Office of CEO in the United States, previously at an undisclosed company.
- Amy Day-O'Connor, Senior Director of Brand, Creative, & Content at Samsara in Canada, left to join Axon as Senior Director, Enterprise Marketing.
🤝 Samsara Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Thousands of public sector organizations across the United States standardized on Samsara's AI-powered platform to improve safety and efficiency in operations supporting millions of Americans.
- Samsara announced Marsh as Insurance & Safety Partner of the Year, Carahsoft as Public Sector Partner of the Year, Coast as Ecosystem Partner of the Year, and HUB International as Rookie of the Year at #SamsaraBeyond on June 24.
- Samsara shifts focus from fleet operations savings and electric fleet management to tech innovation in NASCAR and a new partnership with Element for fleet management across Canada and the US, while also announcing an Investor Day on June 24th, 2025.
📈 Samsara Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Samsara's improved profitability and recent product launches make its shares attractive for long-term investors.
- Samsara CFO Dominic Phillips sold 18,333 shares for over $718K on July 1 under a Rule 10b5-1 trading plan.
- Samsara shares fell 1.5% on Wednesday as analysts reacted to its investor day with mixed opinions.
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