Roblox | Competitive Intelligence Profile

Roblox is a platform where people come together virtually to share experiences. It allows users to create, connect, learn, shop,...


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Roblox is a platform where people come together virtually to share experiences. It allows users to create, connect, learn, shop, and express themselves in immersive 3D environments. The platform is powered by a global community of developers and creators who produce their own multiplayer experiences using Roblox Studio. It is particularly popular among audiences under the age of 18 and is known for its user-generated content and social gaming features.

Website
Headquarters
San Mateo, California
Size
1001-5000 employees
Industry
Software Development
Specialities
User-generated content, Virtual building, Physics, Social gaming, Mobile gaming, Game-development tools, Scalability, Cloud, Social Network, Consumer Product, Distributed Systems, Computer Graphics, Rendering, MMO, Instant Messaging, Virtual Reality

🛍️ Roblox Product and Pricing Intelligence →

📅 Roblox Event Participations →

⚖️ Roblox Regulatory Intelligence →

👔 Roblox Management and Leadership Team →

⚔️ Roblox Alternatives and Competitors →

💼 Roblox Hiring and Layoffs →

🤝 Roblox Partnerships, Clients and Vendors →

📈 Roblox Financial Performance, Fundraising, M&A →


🛍️ Roblox Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Roblox launched 'Tamagotchi Party' on May 27, allowing users to explore a Tamagotchi-themed world with unique mini-games.
  • Roblox launched The Weeknd Hub on May 23.
  • Roblox has launched the UI Styling feature in Studio beta, offering new APIs and a no-code style editor for easier theme and style creation.


📅 Roblox Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Roblox will host an Engineering Brunch on June 13 at their San Mateo HQ to showcase innovations in AI-driven productivity platforms and ecosystems.
  • Roblox is hosting a Design & Creative Meet Up in the Bay Area on May 28, 2025, for networking and community building with its leadership team.

⚖️ Roblox Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Roblox Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Roblox Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

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  • Microsoft


💼 Roblox Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Gabriel Recalde has joined Roblox as Director, Public Policy LatAm in Brazil, previously serving as Head of Public Policy, LatAm at Discord.
  • Roblox is currently hiring for the position of Director of Communications in APAC.
  • Roblox is currently seeking a Director, Agency Partnerships in the United States.


🤝 Roblox Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.


📈 Roblox Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Between May 2024 and May 2025, Roblox executives, including Chief Product Officer Manuel Bronstein, sold $5.8 million in shares under prearranged plans, raising concerns amid slowing growth and profitability challenges.


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