Roblox | Competitive Intelligence Profile
Roblox is a platform where people come together virtually to share experiences. It allows users to create, connect, learn, shop,...
Roblox is a platform where people come together virtually to share experiences. It allows users to create, connect, learn, shop, and express themselves in immersive 3D environments. The platform is powered by a global community of developers and creators who produce their own multiplayer experiences using Roblox Studio. It is particularly popular among audiences under the age of 18 and is known for its user-generated content and social gaming features.
🛍️ Roblox Product and Pricing Intelligence →
📅 Roblox Event Participations →
⚖️ Roblox Regulatory Intelligence →
👔 Roblox Management and Leadership Team →
⚔️ Roblox Alternatives and Competitors →
💼 Roblox Hiring and Layoffs →
🤝 Roblox Partnerships, Clients and Vendors →
📈 Roblox Financial Performance, Fundraising, M&A →
🛍️ Roblox Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Roblox's Chief Safety Officer Matt Kaufman announced in January 2026 that the company launched proactive full-avatar moderation to scan complete avatars for policy violations and is supporting six research projects with the Prosocial Design Network to foster civility on online platforms.
- Roblox announced new proactive avatar moderation technology and civility research grants in partnership with third-party organizations on January 31.
- Roblox now requires facial age checks for chat and has expanded its advertising platform as an essential channel for the next generations.
📅 Roblox Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Roblox announced a SKZOO show and UGC drop at The Block on December 19-21.
- Duncan Campbell, Content Acquisition Manager at Roblox, announced plans to meet with people at DICE, GDC, or other events.
- Roblox hosts a Bruno Mars event on January 17.
⚖️ Roblox Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Roblox faces lawsuits alleging predators use the platform to target children, with families reporting incidents of grooming and exploitation.
- Russia blocked access to Roblox on December 3, accusing it of distributing extremist materials and LGBT propaganda.
- Texas Attorney General Ken Paxton sued Roblox on November 7, 2025, alleging the company ignored safety laws and deceived parents about dangers to children on its platform.
👔 Roblox Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Engineering Chief of Staff
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Chief Product Officer[email protected]
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Chief Design Officer[email protected]
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Chief of Staff, Product[email protected]
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Chief Partnerships Officer[email protected]
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Chief of Staff & Corporate Development[email protected]
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Chief Safety Officer[email protected]
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Chief Scientist
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Vice President of Engineering[email protected]
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Senior Vice President, Business Development[email protected]
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Vice President Of Engineering[email protected]
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Vice President Of Engineering[email protected]
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Head of Roblox Japan; President, Roblox China
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Vice President of Software Engineering[email protected]
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President[email protected]
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Founder and CEO, Roblox Corporation[email protected]
⚔️ Roblox Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Infosys |
- Palantir Technologies |
- CrowdStrike |
- Trade Desk |
- NetEase |
- Atlassian |
- AppLovin |
- Datadog |
- Snowflake |
- Electronic Arts |
- rolimons.com |
- playbite.com |
- beebom.com |
- FlowPlay |
- Epic Games |
- Unity Technologies |
- Mojang |
- miniclip.com |
- minecraft.net |
- twitch.tv |
- steamcommunity.com |
- Vault Hill |
- Hiber |
- Upland |
- Core Games |
- Garry's Mod |
- Rec Room |
- The Sandbox |
- EloElo |
- FRVR |
- Manticore Games |
- Slide |
- Axie |
- Every Realm |
- Valve |
- Activision Blizzard |
- Take-Two |
- Zynga |
- ZEPETO |
- YoYo Games |
- YinzCam |
- Microsoft
💼 Roblox Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Jason Buss left Roblox as Vice President, Talent Acquisition in the United States to join hims & hers as Vice President, Talent.
- Ali Zerey joined Roblox as Digital Marketing Director in Türkiye.
- Mark Cerqueira joined Roblox as Director of Engineering in the United States, previously Senior Director of Engineering, Client and API Foundations at Pinterest.
🤝 Roblox Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Roblox partners with Twitch to feature top creators like CherryAhrizona, NicoBlox, and robinhoodgamer in a month-long event starting February 5, culminating in the Bloxfest Twitch Rivals Finale on February 26–27.
- Roblox and Universal Music Group officially partnered to integrate gaming, social interaction, and commerce, creating a new industry blueprint for artist engagement and monetization, as announced by Jessica Meehan, Music Partnerships Lead at Roblox.
- Roblox's Head of Entertainment Partnerships Todd Lichten announced that Universal Pictures collaborated with Roblox and top creators to launch the Wicked: For Good event, featuring integrations like DressToImpress's largest event with 2.3 million pre-event sign-ups and Brookhaven's Emerald City addition with hundreds of millions of visits.
📈 Roblox Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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- Niantic |
- Snapchat |
- ByteDance |
- BeReal |
- Meta |
- Triller |
- YouTube |
- Ubisoft
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