Rakuten | Competitive Intelligence Profile
Rakuten International is a division of Rakuten Group, specializing in e-commerce, digital content, advertising, entertainment, and...
Rakuten International is a division of Rakuten Group, specializing in e-commerce, digital content, advertising, entertainment, and communications. It serves over 1 billion members worldwide with a diverse portfolio that includes technology, advertising, eReaders, TV streaming, and more. Headquartered in San Mateo, California, Rakuten is known for its innovation and mission to make life more rewarding for its customers and communities.
🛍️ Rakuten Product and Pricing Intelligence →
📅 Rakuten Event Participations →
⚖️ Rakuten Regulatory Intelligence →
👔 Rakuten Management and Leadership Team →
⚔️ Rakuten Alternatives and Competitors →
💼 Rakuten Hiring and Layoffs →
🤝 Rakuten Partnerships, Clients and Vendors →
📈 Rakuten Financial Performance, Fundraising, M&A →
🛍️ Rakuten Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Rakuten Mobile collaborated with OpenAI to develop an AI-powered voice assistant using OpenAI's Realtime API and its own Rakuten AI 7B model, making customer support quicker and more accessible for its 10 million subscribers in Japan.
- Rakuten Viki is expanding its Viki Originals catalog with three new titles—Moon River, Last Summer, and Dear X—debuting in late October and early November.
- Rakuten TV announced on October 9 that it will launch new free ad-supported streaming TV channels with Ace Entertainment, Reframed Content Studios, and Shanghai Media Group this year.
📅 Rakuten Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Rakuten International CEO Amit Patel participated in a panel discussion during SFTechWeek at the Consulate General of Georgia in San Francisco.
- Rakuten held the Rakuten AI Summit 2025 at its Rakuten International Crimson House West headquarters, where tech and product leaders aligned on AI priorities and identified cross-business opportunities.
- At the Rakuten AI Optimism 2025 conference, Rakuten Mobile co-CEOs Sharad Sriwastawa and Kazuhiro Suzuki and President Shunsuke Yazawa discussed using space technology and AI to enhance telecommunications.
⚖️ Rakuten Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Japan's communications ministry gave administrative guidance to Rakuten Mobile on August 20 over a delayed report of illegal access that leaked personal information from at least 7,000 subscriptions.
👔 Rakuten Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CEO and President
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CFO
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Senior Director
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Chief Financial Officer
undefined⚔️ Rakuten Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Amazon |
- eBay |
- Alibaba Group |
- Walmart |
- Dillard's |
- Overstock |
- Macy's |
- Kohl's |
- JCPenney |
- TJX |
- Target |
- retailmenot.com |
- groupon.com |
- couponfollow.com |
- Befrugal |
- Quality Unit |
- Awin |
- ShareASale |
- Escalate |
- Digikala |
- Lucky |
- Ibotta |
- Fetch |
- Hoopla Doopla |
- ShopBack |
- Karma |
- Upside |
- PriceRunner |
- Honey |
- First-Citizens Bank & Trust Company |
- Marex Group |
- Capital One |
- IndusInd Bank
💼 Rakuten Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Sreya S., Founder at Rakuten in United States, left to become Chief Executive Officer at Heirs, previously Founder at Heirs.
- Pallavi M. has joined Rakuten as Director, Total Rewards in the United Kingdom, previously serving as Total Rewards Leader at OutSystems.
- Rakuten Kobo Inc. hired a VP for Self Publishing & Kobo Originals in Toronto.
🤝 Rakuten Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Rakuten International partnered with Stephen Curry and Ayesha Curry's Eat. Learn. Play. Foundation and KABOOM! to transform the playground at Oakland's Martin Luther King, Jr. Elementary into a safe, modernized space.
- Rakuten Singapore partnered with M1 to offer a three-month subscription waiver for corporate clients launching e-commerce businesses.
- Rakuten SixthSense partnered with Innovature on September 18 to combine AI-driven observability with IT delivery expertise for enhanced business performance.
📈 Rakuten Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Rakuten taps Japan's booming retail demand for bonds to attract investors seeking higher returns amid inflation.
- Rakuten Group achieved its first Q2 Non-GAAP operating income since 2019 and a record-high Q2 EBITDA of over 100 billion yen in FY2025, with Rakuten Mobile reaching quarterly EBITDA profitability of 5.6 billion yen.
- Rakuten recorded its first Q2 Non-GAAP operating profit since 2019, achieving 20.1 billion yen on August 8.
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