Rakuten | Competitive Intelligence Profile
Rakuten International is a division of Rakuten Group, specializing in e-commerce, digital content, advertising, entertainment, and...
Rakuten International is a division of Rakuten Group, specializing in e-commerce, digital content, advertising, entertainment, and communications. It serves over 1 billion members worldwide with a diverse portfolio that includes technology, advertising, eReaders, TV streaming, and more. Headquartered in San Mateo, California, Rakuten is known for its innovation and mission to make life more rewarding for its customers and communities.
🛍️ Rakuten Product and Pricing Intelligence →
📅 Rakuten Event Participations →
⚖️ Rakuten Regulatory Intelligence →
👔 Rakuten Management and Leadership Team →
⚔️ Rakuten Alternatives and Competitors →
💼 Rakuten Hiring and Layoffs →
🤝 Rakuten Partnerships, Clients and Vendors →
📈 Rakuten Financial Performance, Fundraising, M&A →
🛍️ Rakuten Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Rakuten Luxembourg, part of the Rakuten Group, focuses on financial services with card payments and collaborates with Rakuten Europe Bank to develop a banking-as-a-service platform in Munich.
- Rakuten launched the Rakuten American Express® Card in the U.S. on July 22, offering an extra four percent Cash Back on Rakuten purchases and additional rewards, with no annual fee.
- Rakuten Rewards CRO Julie Van Ullen explains how the team uses data to enhance consumer value and retailer results, influencing affiliate marketing's future.
📅 Rakuten Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
⚖️ Rakuten Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Rakuten Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CEO and President
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CFO
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Senior Director
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Chief Financial Officer
undefined⚔️ Rakuten Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Amazon |
- eBay |
- Alibaba Group |
- Walmart |
- Dillard's |
- Overstock |
- Macy's |
- Kohl's |
- JCPenney |
- TJX |
- Target |
- retailmenot.com |
- groupon.com |
- couponfollow.com |
- Befrugal |
- Quality Unit |
- Awin |
- ShareASale |
- Escalate |
- Digikala |
- Lucky |
- Ibotta |
- Fetch |
- Hoopla Doopla |
- ShopBack |
- Karma |
- Upside |
- PriceRunner |
- Honey |
- First-Citizens Bank & Trust Company |
- Marex Group |
- Capital One |
- IndusInd Bank
💼 Rakuten Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Sreya S., Founder at Rakuten in United States, left to become Chief Executive Officer at Heirs, previously Founder at Heirs.
- Rakuten TV's Chief Product Officer Sidharth Jayant highlights the company's focus on FAST channels, noting their launch in 2020 and current operation of hundreds across Europe, with Rakuten TV Enterprise enabling content owners to monetize their channels.
- Rakuten is hiring a Sr. Applications Engineer - Oracle Cloud ERP Functional + Technical Consultant in the United States.
🤝 Rakuten Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Rakuten's founder Hiroshi Mikitani helped resolve a contractual dispute, ensuring FC Barcelona's Japan trip proceeds and restoring the crucial partnership.
- Rakuten facilitated Barcelona's Japan tour in 2025, strengthening their partnership and expanding Barcelona's brand in Asia.
- Rakuten launched a co-branded credit card with startup Imprint on July 22.
📈 Rakuten Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Rakuten Securities, Inc., led by President Yuji Kusunoki, announced its interim consolidated financial reports for the six months ended June 30, 2025.
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- Yahoo |
- NetApp |
- Stripe |
- Broadcom |
- Autodesk |
- PayPal |
- Uber |
- Airbnb |
- Crunchyroll |
- Le Bon Marché |
- Sephora
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