Phrase | Competitive Intelligence Profile

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Phrase is a world leader in AI-led translation technology, offering a cloud-based Localization Platform with key capabilities for comprehensive localization strategies. Brands like Uber, Shopify, and Volkswagen choose Phrase for meaningful connections with global audiences.

🛍️ Phrase Product and Pricing News →

👔 Phrase CEO, Management and Leadership Team →

⚔️ Phrase Alternatives and Competitors →

💼 Phrase Hiring and Layoffs →

🤖 Phrase Developer, Integration and Automation News →

📈 Phrase Financials, Fundraising and Valuation News →

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🛍️ Phrase Product and Pricing News

• Phrase has upgraded Phrase TMS to make job processing and project templates up to 4 times faster, enhancing multilingual content management.
• Phrase released an update for Phrase Strings that eliminates the need to split files for work.
• Phrase increased the file upload limit to 800MB in their latest Strings update, quadrupling the previous capacity.
• Phrase's latest update allows users to upload zip files up to 800MB and supports Apple's new String Catalogs format.
• Phrase introduced Automated Evaluations to provide clear comparisons and metrics for custom machine translation workflows.

• Phrase launched AI-driven QPS Dashboards to help users make data-driven quality decisions and optimize costs without compromising quality.
• Phrase has integrated DeepL next-gen and Widn.Ai into its platform to offer businesses more AI-powered translation options tailored for enterprise and customer support needs.
• Phrase has introduced innovations like Next GenMT for context-aware translation, AI adaptation for brand tone, and new integrations with DeepL and Widn.AI for enterprise-grade translation, along with a Phrase-Optimizely integration for faster website localization.

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👔 Phrase CEO, Management and Leadership Team

• Marion Kaehlke

  
  Chief People Officer
  [email protected]

• Georg Ell

  
  CEO
  [email protected]

• Stephen Lumenta

  
  CTO
  [email protected]

• Ian Woolley

  
  Chief Revenue Officer
  [email protected]

• Edmund O.

  
  Global Vice President
  undefined

• Martin Konop

  
  Group CFO & Board Member
  [email protected]

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⚔️ Phrase Alternatives and Competitors

• WPML
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• Docusaurus
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• Bablic
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• Crowdin
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• OneSky
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• SDL Trados Studio
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• Memsource
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• Lokalise
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• Smartcat
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• Unbabel
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• memoQ
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• DeepL
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• Wordbee
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• TransPerfect GlobalLink
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• Smartling
|
• Localize
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• Google Translate
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• Ginger
|
• POEditor
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• MotionPoint
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• Wordfast Pro
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• HeyJobs
|
• scoutbee
|
• STOPit Solutions

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💼 Phrase Hiring and Layoffs

• Garry J. MELENDO has joined Phrase as Director of Revops in the Greater Paris Metropolitan Region, previously holding a position as Director of Revops.
• Phrase is currently hiring for the position of Head of Data in Germany.
• Julia Sprossmann has joined Phrase as Director of Subscription Management in Germany, previously serving as Senior Partner Manager EMEA at Chargebee.
• Shuntaro Kobayashi has been appointed as the APAC Customer Success Lead at Phrase.
• Phrase is currently seeking a Senior Accounts Payable Lead in Czechia.

• Phrase is hiring a part-time Marketing Specialist in Tokyo.
• On March 29, Phrase took a company-wide break while a dedicated team continued operations.
• Phrase is currently seeking a Senior Product Designer in Germany.

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🤖 Phrase Developer, Integration and Automation News

• Phrase is now collaborating with DeepL to enhance multilingual translation using DeepL's Language AI within Phrase TMS, focusing on glossaries and best practices.
• Zendesk partnered with Phrase to enhance customer experiences using AI, resulting in improved localization and operational efficiency.
• CLEAR Global partnered with Phrase to enhance its translation capabilities, allowing faster and more accurate communication for its humanitarian efforts.
• On February 11, 2025, Phrase announced an industry-first joint role with leading technology and service providers to offer combined expertise to customers.
• Phrase and Argos Multilingual have introduced the industry's first co-funded Solutions Architect role to enhance global business scaling through combined technology and language services expertise.

• Phrase partners with Contentful to simplify global content management for marketing teams.
• Imperial Clinical Research Services improved its multilingual content management using Phrase, enhancing efficiency and quality control.
• Phrase is helping Zendesk expand rapidly by providing content localization services, including legal materials and real-time customer support.

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📈 Phrase Financials, Fundraising and Valuation News

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