Pfizer | Competitive Intelligence Profile

Pfizer is a leading global biopharmaceutical company with over 175 years of history, specializing in the discovery, development,...


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Pfizer is a leading global biopharmaceutical company with over 175 years of history, specializing in the discovery, development, manufacturing, and distribution of medicines and vaccines. It focuses on areas such as immunology, oncology, cardiology, endocrinology, and neurology, and offers a wide portfolio including consumer healthcare products. The company is headquartered in New York and is known for innovations like Covid-19 vaccines, aiming to improve health and well-being worldwide.

Website
Headquarters
New York, New York
Size
10,001+ employees
Industry
Pharmaceutical Manufacturing
Specialities
To apply science and our global resources to improve health and well-being at every stage of life. We strive to provide access to safe and effective and affordable medicines and health care services to the people who need them.

🛍️ Pfizer Product and Pricing Intelligence →

📅 Pfizer Event Participations →

⚖️ Pfizer Regulatory Intelligence →

👔 Pfizer Management and Leadership Team →

⚔️ Pfizer Alternatives and Competitors →

💼 Pfizer Hiring and Layoffs →

🤝 Pfizer Partnerships, Clients and Vendors →

📈 Pfizer Financial Performance, Fundraising, M&A →


🛍️ Pfizer Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Pfizer released an oncology guide adapted for patients with intellectual or developmental disabilities on February 9.
  • Pfizer and its partner CASSETTE won the Brandon Hall Award for a new VR training program for medical professionals, developed by teams including Nina Lammers, Dr. Christian Petrik, MPH, and Rita Weidauer.
  • Pfizer awarded its 2026 Pfizer Research Prize in Digital Health to Prof. Dr. Lucas Spierer from Université de Fribourg and Frederik Plourde from Bewe Lab for their work on a digital health solution to reduce unhealthy cravings.


📅 Pfizer Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.


⚖️ Pfizer Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • On February 6, the FDA accepted and granted priority review for Pfizer's application to expand use of its hemophilia A or B treatment for patients six years and older with inhibitors and pediatric patients without inhibitors.

👔 Pfizer Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Pfizer Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Johnson & Johnson
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  • Novo Nordisk A/S
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  • Roche Holding AG
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  • Eli Lilly and Co.
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  • AbbVie Inc.
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  • Merck & Co.
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  • Moderna, Inc.
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  • AstraZeneca
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  • Novartis AG
  • |
  • GSK (GlaxoSmithKline)
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  • Sanofi
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  • Amgen
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  • Gilead Sciences
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  • Novavax
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  • Viatris
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  • Alvotech
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  • Alexion
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  • Abbott


💼 Pfizer Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Friederike Leimbach joined Pfizer as Senior Director of Clinical Site Operations in Germany, previously Director at AstraZeneca.
  • Freja Kirsebom, PhD joined Pfizer as Director - RWE/Epi Scientist RSV Older Adult/COVID/Flu & Pipeline Vaccines in the United Kingdom, previously serving as Principal Epidemiologist at UK Health Security Agency.
  • Pfizer appointed Reginald Decraene as the new Country Lead for Pfizer Belgium and Luxembourg on February 9.


🤝 Pfizer Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Pfizer teams up with TrumpRx to lower drug costs, making prescriptions more affordable for millions of Americans.


📈 Pfizer Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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