Perplexity | Competitive Intelligence Profile
Perplexity is a free AI-powered answer engine that provides accurate, trusted, and real-time answers to any question. It is designed...
Perplexity is a free AI-powered answer engine that provides accurate, trusted, and real-time answers to any question. It is designed to power curiosity with answers backed by up-to-date sources, utilizing advanced technologies such as natural language processing and machine learning to deliver precise and relevant search results.
🛍️ Perplexity Product and Pricing Intelligence →
📅 Perplexity Event Participations →
⚖️ Perplexity Regulatory Intelligence →
👔 Perplexity Management and Leadership Team →
⚔️ Perplexity Alternatives and Competitors →
💼 Perplexity Hiring and Layoffs →
🤝 Perplexity Partnerships, Clients and Vendors →
📈 Perplexity Financial Performance, Fundraising, M&A →
🛍️ Perplexity Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Perplexity launched Comet, a product that Arav Srinivas, CEO, and the team believe marks a significant advancement in AI, likened to the iPhone moment.
- Perplexity introduced Comet, a browser feature designed to assist users efficiently without overwhelming them, as shared by Jerry Ma, VP Policy and Global Affairs at Perplexity.
- Perplexity launched Comet for its Max subscribers on July 9, with a phased rollout planned for waitlisted users.
📅 Perplexity Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- In June 2025, Dmitry Shevelenko, Chief Business Officer at Perplexity, shared the company's vision for trust-first AI products at an exclusive executive breakfast in Paris.
- Perplexity hosts a free webinar on August 20 about using its AI for academic research, featuring LinkedIn's top AI expert in higher ed Dr. Tripti Chopra.
- Perplexity is hosting a virtual event on April 24 to demonstrate how to integrate their platform into business development workflows.
⚖️ Perplexity Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Perplexity faces legal battles over copyright infringement, attracts acquisition interest from Meta and Apple, and launches its Comet browser, reaching a valuation over $14 billion and 15 million users.
- The BBC threatened legal action against Perplexity for allegedly reproducing BBC content without permission and demanded compensation.
- The BBC threatened legal action against Perplexity on June 20, accusing it of training its AI model with BBC content without permission.
👔 Perplexity Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Cofounder, CEO
[email protected] -
Co-founder, President & board member[email protected]
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Executive Operations to CEO & Co Founder of Perplexity AI
⚔️ Perplexity Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Komo Search |
- Claude |
- ChatGPT |
- Phind |
- Simplified |
- Gemini |
- Felo.ai |
- you.com |
- ClickUp |
- Google Gemini |
- Bing |
- Jasper |
- Writesonic |
- Poe |
- Pi |
- Brave Leo AI |
- Microsoft Copilot |
- HuggingChat |
- GPT4ALL |
- TextCortex
💼 Perplexity Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Perplexity is currently seeking a Customer Success and Support Operations Leader in Japan.
- Marko Kevac joins Perplexity as Engineering Manager Search Platform in United Arab Emirates, previously at an undisclosed company.
- Anton Wyrowski has joined Perplexity as a Resident in the United States, previously working as a Full-Stack Developer at MVST.
🤝 Perplexity Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Perplexity partners with Bouygues Telecom to offer a free 1-year mobile plan and Perplexity Pro subscription in a contest ending July 11.
- Perplexity partners with HKT to offer a free one-year subscription to Perplexity Pro, valued at HK$1,488, to select HKT customers starting June 18, 2025.
- Mozilla added Perplexity as a search option in Firefox for users in the US, UK, and Germany, allowing searches directly from the address bar.
📈 Perplexity Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Wedbush analyst Daniel Ives suggests Apple should acquire Perplexity to strengthen its AI offerings, calling it a "no brainer" and estimating a $30 billion cost.
- UBS flagged concerns on June 26 about Apple's potential largest-ever acquisition of Perplexity AI, citing a $14 billion cost and past accusations against Perplexity.
- Perplexity, valued at $14 billion in 2025, attracts Apple and Meta with its conversational AI that provides precise answers and cites sources, backed by investors like Jeff Bezos and Nvidia.
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