Perplexity | Competitive Intelligence Profile

Perplexity is a free AI-powered answer engine that provides accurate, trusted, and real-time answers to any question. It is designed...


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Perplexity is a free AI-powered answer engine that provides accurate, trusted, and real-time answers to any question. It is designed to power curiosity with answers backed by up-to-date sources, utilizing advanced technologies such as natural language processing and machine learning to deliver precise and relevant search results.

Website
Headquarters
San Francisco, California
Size
11-50 employees
Industry
Software Development

🛍️ Perplexity Product and Pricing Intelligence →

📅 Perplexity Event Participations →

⚖️ Perplexity Regulatory Intelligence →

👔 Perplexity Management and Leadership Team →

⚔️ Perplexity Alternatives and Competitors →

💼 Perplexity Hiring and Layoffs →

🤝 Perplexity Partnerships, Clients and Vendors →

📈 Perplexity Financial Performance, Fundraising, M&A →


🛍️ Perplexity Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Perplexity optimized its AI research tool for iPad use on December 17.
  • Perplexity rolled out its new iPad app optimized for iPadOS on December 17.
  • Perplexity relaunched its iPad app on December 16 with improved multitasking and research tools to attract business customers.


📅 Perplexity Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Lequn Chen from Perplexity presented on RDMA-based communication for LLM systems at Ray Summit 2025.

⚖️ Perplexity Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • The New York Times sued Perplexity AI on December 8, 2025, charging that it uses the news organization's articles without permission in summaries for its generative AI products.
  • The New York Times sued Perplexity on December 5, 2025, for copyright infringement over its use of Times content in its AI search engine.
  • Amazon sued Perplexity on November 5 over an AI agent that shops on Amazon for users.

👔 Perplexity Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Perplexity Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Komo Search
  • |
  • Claude
  • |
  • ChatGPT
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  • Phind
  • |
  • Simplified
  • |
  • Gemini
  • |
  • Felo.ai
  • |
  • you.com
  • |
  • ClickUp
  • |
  • Google Gemini
  • |
  • Bing
  • |
  • Jasper
  • |
  • Writesonic
  • |
  • Poe
  • |
  • Pi
  • |
  • Brave Leo AI
  • |
  • Microsoft Copilot
  • |
  • HuggingChat
  • |
  • GPT4ALL
  • |
  • TextCortex


💼 Perplexity Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Jaywal Bhavsar left Perplexity as a Program partner in India to become a Community member at Google for Developers.
  • Kate S. left Perplexity as AI Business Fellow in the United States to join Advarra as Director, Product and Tech Operations.
  • Perplexity is hiring a Governance, Risk & Compliance Lead in the United States, focusing on implementing compliance frameworks and managing risk for a fast-growing startup.


🤝 Perplexity Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Perplexity partners with PayPal and BigCommerce to enable agentic checkout for customers like LC Chocolates and Franklin Planner during the holiday season.
  • Cristiano Ronaldo joined Perplexity's shareholder board and launched the digital hub 'Perplexity × CR7' with exclusive content.
  • On November 25, 2025, Perplexity and PayPal launched Instant Buy, allowing U.S. users to checkout directly within Perplexity using PayPal's payment services.


📈 Perplexity Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Perplexity acquired Visual Electric, which will sunset in 90 days as its team forms a new Agent Experiences group at Perplexity.
  • Perplexity acquired Visual Electric, whose team led by Colin Dunn and Adam Menges will collaborate on new consumer product experiences for Perplexity and Comet users.


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