Perplexity | Competitive Intelligence Profile
Perplexity is a free AI-powered answer engine that provides accurate, trusted, and real-time answers to any question. It is designed...

Perplexity is a free AI-powered answer engine that provides accurate, trusted, and real-time answers to any question. It is designed to power curiosity with answers backed by up-to-date sources, utilizing advanced technologies such as natural language processing and machine learning to deliver precise and relevant search results.
🛍️ Perplexity Product and Pricing Intelligence →
📅 Perplexity Event Participations →
⚖️ Perplexity Regulatory Intelligence →
👔 Perplexity Management and Leadership Team →
⚔️ Perplexity Alternatives and Competitors →
💼 Perplexity Hiring and Layoffs →
🤝 Perplexity Partnerships, Clients and Vendors →
📈 Perplexity Financial Performance, Fundraising, M&A →

🛍️ Perplexity Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Perplexity rolled out virtual try-on to all Perplexity Pro and Max subscribers on November 26.
- Perplexity introduced a memory feature on November 26 that recalls user threads and interests to provide personalized answers across all models and search modes.
- Perplexity introduced a memory recall feature that remembers user threads and interests to provide smarter, faster, and more personalized answers across all models and search modes.
📅 Perplexity Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Lequn Chen from Perplexity presented on RDMA-based communication for LLM systems at Ray Summit 2025.
- Perplexity's James Liounis announced an invite-only SF Tech Week evening on October 7 to showcase new product launches and milestones with co-founders Aravind Srinivas and Denis Yarats.
- Perplexity VP of Product & Growth Raman Malik discussed the company's use of trials, promo codes, and data analysis to boost subscriber conversion and revenue growth in a webinar on September 10.
⚖️ Perplexity Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Amazon sued Perplexity on November 5 over an AI agent that shops on Amazon for users.
- Amazon sued Perplexity on November 4 to stop its AI browser agent Comet from making purchases on Amazon, alleging computer fraud and violations of Amazon's terms of service.
- Reddit sued Perplexity on October 22 for allegedly scraping user comments illegally.
👔 Perplexity Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Cofounder, CEO
[email protected]
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Co-founder, President & board member
[email protected]
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Executive Operations to CEO & Co Founder of Perplexity AI
⚔️ Perplexity Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Komo Search |
- Claude |
- ChatGPT |
- Phind |
- Simplified |
- Gemini |
- Felo.ai |
- you.com |
- ClickUp |
- Google Gemini |
- Bing |
- Jasper |
- Writesonic |
- Poe |
- Pi |
- Brave Leo AI |
- Microsoft Copilot |
- HuggingChat |
- GPT4ALL |
- TextCortex

💼 Perplexity Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Jaywal Bhavsar left Perplexity as a Program partner in India to become a Community member at Google for Developers.
- Lazard appointed Dmitry Shevelenko, Chief Business Officer of Perplexity, to its Board of Directors on September 2.
- Kate S. left Perplexity as AI Business Fellow in the United States to join Advarra as Director, Product and Tech Operations.
🤝 Perplexity Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- On November 25, 2025, Perplexity and PayPal launched Instant Buy, allowing U.S. users to checkout directly within Perplexity using PayPal's payment services.
- Perplexity secured its first major US government contract on November 19.
- Perplexity's vice president of policy Jerry Ma stated that the company is a natural partner for the federal government's increasing AI needs after the General Services Administration signed a first-of-its-kind deal offering Perplexity AI services to all federal agencies for 25 cents each.
📈 Perplexity Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Perplexity acquired Visual Electric, which will sunset in 90 days as its team forms a new Agent Experiences group at Perplexity.
- Perplexity acquired Visual Electric, whose team led by Colin Dunn and Adam Menges will collaborate on new consumer product experiences for Perplexity and Comet users.
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