Onfido | Competitive Intelligence Profile
Onfido, an Entrust company, simplifies digital identity verification through its Real Identity Platform, enabling businesses to tailor...
Onfido, an Entrust company, simplifies digital identity verification through its Real Identity Platform, enabling businesses to tailor verification methods to meet individual user and market needs. The platform combines document and biometric verifications, trusted data sources, and fraud signals to ensure compliance and reduce risk. With over 10 years of development, Onfido Atlas™ AI powers automated identity verification, ensuring fair, fast, and accurate analysis.
🛍️ Onfido Product and Pricing Intelligence →
📅 Onfido Event Participations →
⚖️ Onfido Regulatory Intelligence →
👔 Onfido Management and Leadership Team →
⚔️ Onfido Alternatives and Competitors →
💼 Onfido Hiring and Layoffs →
🤝 Onfido Partnerships, Clients and Vendors →
📈 Onfido Financial Performance, Fundraising, M&A →
🛍️ Onfido Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Principal Financial uses Onfido's biometric facial recognition, document checks, and liveness detection to enhance security and combat fraud, earning a 2025 CSO Award.
- Onfido's identity verification solution, now part of Entrust, was named a leader in five G2 Summer 2025 Market reports.
- Onfido was named in the 2025 Gartner Magic Quadrant for Identity Verification for the second consecutive year, as announced by Alan McAlpine, Director of Product Marketing at Onfido.
📅 Onfido Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Onfido, as part of Entrust, is showcasing live demos and expert speaker sessions at booth #530 during Identity Week America.
- Onfido's team will be at Booth #5111 at SIGMA Euromed to discuss player verification and fraud prevention.
- Onfido's Head of Partnerships for APAC & ANZ, Sandeep K., and colleague Hardik Bhutani will speak at WFIS 2025 on September 15 about rethinking digital identity and securing trust in the Philippine banking sector.
⚖️ Onfido Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Onfido's identity verification services are implicated in a BIPA lawsuit against Coinbase for allegedly collecting and sharing faceprints without consent.
👔 Onfido Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Senior Director, Product and Revenue Operations
[email protected] -
Director of Operations and Special Projects[email protected]
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Engineering Director[email protected]
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Senior Director of Talent[email protected]
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Senior Director of Company Operations[email protected]
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Senior Product Director[email protected]
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Director of Engineering[email protected]
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Co-Founder[email protected]
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Senior Vice President, Americas[email protected]
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Vice President, Global Customer Success, Onfido; Top 25 Women Leaders in FinTech 2023[email protected]
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Regional Vice President, APAC[email protected]
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Founding Principal and CEO[email protected]
⚔️ Onfido Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Incode |
- Regula Document Reader SDK |
- Sumsub |
- Trulioo |
- Persona |
- Jumio Identity Verification |
- iDenfy |
- LastPass |
- Socure |
- Berbix |
- Ondato |
- KYC Portal |
- SEON |
- Fraud Fighters |
- Fraud.net |
- Shufti Pro |
- Plaid |
- authID |
- HireRight |
- Alloy |
- Checkr |
- Gemalto |
- Yoti |
- IDnow |
- Signzy |
- TransUnion TruValidate |
- Kount |
- Ekata |
- IBM Trusteer |
- ComplyCube |
- Perfios |
- IDfy |
- HID Global |
- Signicat
💼 Onfido Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Robert Moon left Onfido as Strategic Advisor in the United States to join AppLogic Networks as Vice President - Global Sales Operations, previously at Stealth as Strategic Advisor.
- Mohamed Souidi, Senior Data Engineer at Onfido in France, left to become CTO & Co-Founder at Mnara Labs.
- Onfido is hiring an Enterprise Sales Executive in Singapore, as posted by Senior Executive Abhitosh Kumar on LinkedIn.
🤝 Onfido Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Onfido expanded its partnership with Mastercard to enhance fraud prevention, as announced by Michael Ford, Sales Director-Enterprise Accounts at Onfido.
- Onfido collaborates with Tech Nation, Merantix, and others to launch the London AI Hub in Farringdon, aiming to unite the city's AI sector.
- Onfido partners with itsme to verify identities for ticket sales in Belgium's Pro League starting the 2025-2026 season.
📈 Onfido Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Onfido founders led an undisclosed seed investment in Warden AI, an AI auditing platform for HR applications, on July 16, 2025.
- Onfido automates sanctions screening and digital identity verification in the RegTech market, which is expected to be worth $22 billion by mid-2025.
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