O'Brien | Competitive Intelligence Profile

O'Brien is Australia's leading provider of glass repair and replacement services, with a history dating back to 1924. The company...


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O'Brien is Australia's leading provider of glass repair and replacement services, with a history dating back to 1924. The company has expanded its offerings to include plumbing and electrical services, making it a comprehensive service provider across Australia. O'Brien operates a large network of local experts, ensuring high-quality service and customer satisfaction. The company is known for its commitment to caring, collaboration, integrity, and a driven approach to business.

Website
Headquarters
North Sydney, New South Wales
Size
1001-5000 employees
Industry
Executive Offices
Specialities
Electrical Contracting Services and Plumbing Contracting Services

🛍️ O'Brien Product and Pricing Intelligence →

📅 O'Brien Event Participations →

⚖️ O'Brien Regulatory Intelligence →

👔 O'Brien Management and Leadership Team →

⚔️ O'Brien Alternatives and Competitors →

💼 O'Brien Hiring and Layoffs →

🤝 O'Brien Partnerships, Clients and Vendors →

📈 O'Brien Financial Performance, Fundraising, M&A →


🛍️ O'Brien Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • O'Brien has expanded into pool fencing, offering premium glass, soft-close gates, and stainless steel spigots.
  • On April 15, 2025, O'Brien expanded their service offerings to include home window replacements, as demonstrated by Brendan's exceptional service following a break-in.
  • O'Brien Electrical & Plumbing announced the addition of Laser® Electrical Hamilton West in New Zealand to their network, expanding their presence in the region.


📅 O'Brien Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • O'Brien Electrical Fyshwick sponsored a race car driven by Ryan Reynolds Racing at the Sydney Motorsport Park for the Battery World Aussie Racing Cars Super Series.
  • O'Brien Electrical & Plumbing is sponsoring the Australian Women’s Classic golf tournament from March 14-16, with signage on the 12th tee and televised coverage on Channel 7 and Foxtel.
  • O'Brien Electrical & Plumbing held the NSW/ACT State Member Meeting 2025 last week to connect and collaborate with O'Brien and Laser Members.

⚖️ O'Brien Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 O'Brien Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ O'Brien Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Metro Electrical
  • |
  • Emergency Plumbers
  • |
  • Jim's Plumbing
  • |
  • RIC Electrics
  • |
  • Performance Auto Group
  • |
  • Liebherr-Australia
  • |
  • Allied Pumps
  • |
  • SIMPEC Pty Ltd
  • |
  • CSR Pty Ltd


💼 O'Brien Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Shawn T., Head Of Operations & Network Growth at O'Brien Electrical & Plumbing, visited regional Members in Goondiwindi, QLD, highlighting their century of combined experience and community involvement.
  • O'Brien Group is offering job security and career progression opportunities for a Plumbing Tradesperson in Bundaberg, QLD.
  • O'Brien Plumbing, part of Schafer & Co Pty Ltd, is hiring for an entry-level management and manufacturing role in Coniston, New South Wales.


🤝 O'Brien Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • O'Brien is partnering with ResourceCo to reduce landfill waste by converting unrecyclable dry waste into Processed Engineered Fuel.
  • O'Brien will partner with GivEnergy Australia at the FullyCharged.SHOW & Everything Electric Sydney event from March 7-9 to showcase an All-In-One inverter and battery system.
  • O'Brien has announced Safetyminder as an Approved Supplier, offering members a platform to digitize and streamline Work, Health & Safety processes.


📈 O'Brien Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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