NetApp | Competitive Intelligence Profile
NetApp is a leading data infrastructure company specializing in unified data storage, integrated data services, and cloud operations...
NetApp is a leading data infrastructure company specializing in unified data storage, integrated data services, and cloud operations solutions. It offers intelligent data infrastructure for any data, any workload, and any environment, including on-premises storage, cloud services, and hybrid data services. NetApp's products and services are designed to make data infrastructure more seamless, dynamic, and high-performing, catering to a wide range of needs from enterprise-grade storage embedded into major public cloud providers to network filer hardware and cloud storage solutions.
🛍️ NetApp Product and Pricing Intelligence →
📅 NetApp Event Participations →
⚖️ NetApp Regulatory Intelligence →
👔 NetApp Management and Leadership Team →
⚔️ NetApp Alternatives and Competitors →
💼 NetApp Hiring and Layoffs →
🤝 NetApp Partnerships, Clients and Vendors →
📈 NetApp Financial Performance, Fundraising, M&A →
🛍️ NetApp Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- NetApp released a new Cloud Volumes ONTAP wizard on January 27 that simplifies AWS deployments with faster setup and built-in monitoring.
- NetApp launched Generative AI Search for its Knowledge Base on January 16, 2026, allowing users to ask questions in natural language and get concise answers with citations.
- NetApp launched billing preferences in NetApp Console with enhanced customer notifications on January 3, 2026.
📅 NetApp Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- NetApp hosts the NetApp INSIGHTXtra Seoul event on February 3, featuring sponsors like Intel Corporation and Microsoft.
- NetApp will host an event called NetApp INSIGHTXtra in Mumbai to demonstrate how its AFX product helps run AI in hybrid multi-cloud environments.
- NetApp will present on preparing for the future of unstructured data at scale at the Agora DSI & CIO Future of IT Tour on January 29.
⚖️ NetApp Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- NetApp sued its former CTO Jonsi Stefansson on November 6, 2025, alleging he took trade secrets to rival Vast Data and obtained a temporary restraining order through November 26.
- NetApp's ONTAP platform, designed for secure federal use, received FedRAMP High and Moderate authorizations and DOD certification, enabling high-security operations.
👔 NetApp Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Field Chief Technology Officer
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Senior Director Finance
[email protected] -
Senior Director, Strategy & Operations, Office of the CEO[email protected]
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Endeavor Board of Directors[email protected]
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Global Field CTO, Cloud[email protected]
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Chief Executive Officer[email protected]
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Deputy Chief Technology Officer[email protected]
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Sr. Director, Corporate Quality[email protected]
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Chief Technology Officer, GTM[email protected]
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Senior Director, Solutions Engineering[email protected]
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Chief Technology Officer[email protected]
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Executive Vice President, Chief Administrative Officer and Corporate Secretary
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VP & Field CTO Cloud Business[email protected]
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Sr. Director, SW Engineering[email protected]
⚔️ NetApp Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Hewlett Packard Enterprise |
- Dell Technologies |
- Pure Storage |
- IBM |
- Hitachi Vantara |
- Huawei |
- Oracle |
- Fujitsu |
- Isilon |
- NinjaOne |
- Druva Data Security Cloud |
- Acronis Cyber Protect Cloud |
- Nimble Storage |
- Seagate Technology |
- Applied Materials |
- NVIDIA |
- Zscaler |
- Western Digital |
- FlashArray |
- DS/FS/HD/RS/SA Series |
- HPE Alletra dHCI |
- Hitachi VSP G Series |
- Dell Unity XT |
- IBM Storage FlashSystem |
- Veeam Data Platform |
- IBM Storage Protect |
- Arctera Backup Exec |
- Lucidity |
- Dell PowerPath |
- Veeam Backup And Replication |
- VMWare vSan |
- DataCore SANsymphony
💼 NetApp Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- NetApp appointed Paul Fipps, President of Global Customer Operations at ServiceNow, as an independent director to its Board of Directors on January 16, 2026, bringing AI-focused digital transformation experience.
- NetApp appointed Paul Fipps, President of Global Customer Operations at ServiceNow, to its Board of Directors on January 12, 2026.
- NetApp's Senior Vice President of the global partner organization Jenni Flinders stepped down in December 2025, with no replacement named yet.
🤝 NetApp Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- NetApp partners with Cisco to accelerate AI journeys using FlexPod, Red Hat OpenShift, and cutting-edge storage for rapid, low-latency performance.
- NetApp partners with Red Hat to provide enterprise-grade data management for Kubernetes environments, enabling automation, scaling, and security in hybrid cloud infrastructure.
- NetApp partners with Intel Corporation to launch AIPod Mini, a compact, high-performance platform for fast AI adoption without infrastructure overhaul.
📈 NetApp Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- NetApp raises its full-year earnings and revenue forecast, citing strong demand from customers pursuing artificial intelligence projects.
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