NetApp | Competitive Intelligence Profile

NetApp is a leading data infrastructure company specializing in unified data storage, integrated data services, and cloud operations...


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NetApp is a leading data infrastructure company specializing in unified data storage, integrated data services, and cloud operations solutions. It offers intelligent data infrastructure for any data, any workload, and any environment, including on-premises storage, cloud services, and hybrid data services. NetApp's products and services are designed to make data infrastructure more seamless, dynamic, and high-performing, catering to a wide range of needs from enterprise-grade storage embedded into major public cloud providers to network filer hardware and cloud storage solutions.

Website
Headquarters
San Jose, California
Size
10,001+ employees
Industry
Software Development
Specialities
network storage, cloud computing, storage efficiency, Information management, data storage, hybrid cloud

🛍️ NetApp Product and Pricing Intelligence →

📅 NetApp Event Participations →

⚖️ NetApp Regulatory Intelligence →

👔 NetApp Management and Leadership Team →

⚔️ NetApp Alternatives and Competitors →

💼 NetApp Hiring and Layoffs →

🤝 NetApp Partnerships, Clients and Vendors →

📈 NetApp Financial Performance, Fundraising, M&A →


🛍️ NetApp Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • NetApp launched billing preferences in NetApp Console with enhanced customer notifications on January 3, 2026.
  • NetApp is adding new ASA A-Series block storage systems to complete its enterprise storage portfolio refresh.
  • NetApp has updated its Data Infrastructure Insights product description to emphasize infrastructure monitoring and AI-powered analysis, and added new features including AI Data Engine, Replication, Cloud Workload Management, and Chargeback and Showback capabilities.


📅 NetApp Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • NetApp hosts NetApp INSIGHTXtra Mumbai on February 17 2026 at JW Marriott Mumbai Sahar, featuring AI innovation insights from industry leaders like Syam Nair and Arindam Banerjee.
  • NetApp held its first APAC INSIGHT Xtra event in Taipei, featuring keynotes by Henry Kho and James K. on its AI and cloud vision, and panels with partners like Microsoft and industry experts on AI adoption and cyber resilience.
  • NetApp's CFO Wissam Jabre presented at the Barclays 23rd Annual Global Technology Conference on December 10.

⚖️ NetApp Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • NetApp sued its former CTO Jonsi Stefansson on November 6, 2025, alleging he took trade secrets to rival Vast Data and obtained a temporary restraining order through November 26.
  • NetApp CEO George Kurian stated that the company's infrastructure is prepared for the current geopolitical context and that it does not transfer European data to the United States or vice versa.

👔 NetApp Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ NetApp Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Hewlett Packard Enterprise
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  • Dell Technologies
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  • Pure Storage
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  • IBM
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  • Hitachi Vantara
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  • Huawei
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  • Oracle
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  • Fujitsu
  • |
  • Isilon
  • |
  • NinjaOne
  • |
  • Druva Data Security Cloud
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  • Acronis Cyber Protect Cloud
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  • Nimble Storage
  • |
  • Seagate Technology
  • |
  • Applied Materials
  • |
  • NVIDIA
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  • Zscaler
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  • Western Digital
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  • FlashArray
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  • DS/FS/HD/RS/SA Series
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  • HPE Alletra dHCI
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  • Hitachi VSP G Series
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  • Dell Unity XT
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  • IBM Storage FlashSystem
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  • Veeam Data Platform
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  • IBM Storage Protect
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  • Arctera Backup Exec
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  • Lucidity
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  • Dell PowerPath
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  • Veeam Backup And Replication
  • |
  • VMWare vSan
  • |
  • DataCore SANsymphony


💼 NetApp Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • NetApp's Senior Vice President of the global partner organization Jenni Flinders stepped down in December 2025, with no replacement named yet.
  • Brandon Redmon left NetApp as RVP Enterprise Sales in the United States to become Managing Director at Pegasystems.
  • Stephen Dean, previously VP, Senior Lead National Account Manager at BMO, has left NetApp in the United States.


🤝 NetApp Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • On December 11, 2025, NetApp, Vultr, and AMD introduced a jointly validated hybrid-cloud architecture that allows enterprises to run AI workloads in the cloud using their existing on-premises datasets without migration.
  • NetApp partners with Vultr and AMD on December 9 to launch a new AI-ready hybrid cloud architecture that centralizes data, accelerates AI workloads, and supports sovereign cloud deployments.
  • NetApp partners with the NFL and the San Francisco 49ers to use data for improving player performance and fan experiences, as stated by CEO George Kurian.


📈 NetApp Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • NetApp raises its full-year earnings and revenue forecast, citing strong demand from customers pursuing artificial intelligence projects.


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