Motive | Competitive Intelligence Profile
Motive provides an integrated platform designed to enhance the safety, productivity, and profitability of fleet operations within...
Motive provides an integrated platform designed to enhance the safety, productivity, and profitability of fleet operations within the physical economy. The company offers a comprehensive suite of fleet management products, including software and hardware solutions, aimed at improving operational efficiency for both small and enterprise fleets. With a focus on data intelligence and AI-powered applications, Motive serves over 120,000 companies, helping them manage their fleets effectively.
🛍️ Motive Product and Pricing Intelligence →
📅 Motive Event Participations →
⚖️ Motive Regulatory Intelligence →
👔 Motive Management and Leadership Team →
⚔️ Motive Alternatives and Competitors →
💼 Motive Hiring and Layoffs →
🤝 Motive Partnerships, Clients and Vendors →
📈 Motive Financial Performance, Fundraising, M&A →
🛍️ Motive Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Motive launched Training Alerts for its Workforce Management customers to automate reminders for required trainings, reducing manual effort and compliance risks.
- Motive launches a new Emergencies Assistant feature with RapidSOS to expedite response in serious collisions.
- Motive introduced AI-powered Forward Parking Detection on its AI Dashcams to detect when a vehicle reverses out of a parking spot, addressing pedestrian safety concerns.
📅 Motive Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Motive partners with Brake, a UK road safety charity, as headline sponsors of Road Safety Week.
- Motive became a new Brake Partner and sponsored the UK Fleet Champions Awards and Road Safety Week.
- Motive invites people to its Winter Product Showcase to see its latest innovations, including AI-powered safety models.
⚖️ Motive Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Motive submitted for CARB Clean Truck Check certification to help California fleets use advanced telematics for smarter, safer, and more compliant operations.
👔 Motive Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ Motive Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Onfleet |
- Geotab |
- Omnitracs |
- Verizon Connect |
- Samsara |
- AtoB |
- SafeTruck |
- LightMetrics |
- GPS Insight |
- Titan GPS |
- Decisiv |
- FleetUp |
- LocoNav |
- Lytx |
- Preteckt |
- SmartDrive Systems |
- Blue Yonder |
- JDA software
💼 Motive Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Motive is hiring an Engineering Manager for Computer Vision to lead a team developing ADAS-like safety features.
- Motive is hiring a Senior AI Operations Analyst to manage its Generative AI initiatives across the AI development lifecycle, as posted on December 15.
🤝 Motive Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Motive partners with GEICO to offer up to 10% insurance savings for new policyholders using its AI dashcams and telematics.
- Motive partners with UK road safety charity Brake as an Associate Partner and headline sponsor of Road Safety Week, combining AI innovation with road safety missions to reduce collisions by 80% on average for customers using its AI dashcam.
📈 Motive Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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