Motive | Competitive Intelligence Profile
Motive provides an integrated platform designed to enhance the safety, productivity, and profitability of fleet operations within...
Motive provides an integrated platform designed to enhance the safety, productivity, and profitability of fleet operations within the physical economy. The company offers a comprehensive suite of fleet management products, including software and hardware solutions, aimed at improving operational efficiency for both small and enterprise fleets. With a focus on data intelligence and AI-powered applications, Motive serves over 120,000 companies, helping them manage their fleets effectively.
Website
Headquarters
Seattle, WA
Size
1-10 employees
Industry
Software Development
Specialities
Client Satisfaction and Retention, Mobile Apps for exercise industries and rehab medicine, Video Production, Client Satisfaction Surveys, Social Media and Marketing Consulting
🛍️ Motive Product and Pricing News →
👔 Motive CEO, Management and Leadership Team →
⚔️ Motive Alternatives and Competitors →
💼 Motive Hiring and Layoffs →
🤖 Motive Developer, Integration and Automation News →
📈 Motive Financials, Fundraising and Valuation News →
🛍️ Motive Product and Pricing News
- Motive has introduced a monthly fee for each active Motive Card, replacing the previous no-fee structure.
- Motive introduced a Positive Driving Recognition feature to help franchise owners encourage safe driving without slowing down their business.
- On May 1, 2025, Motive introduced a livestream feature in Version 24.0, allowing Fleet Managers to access real-time video footage from AI Dashcams for enhanced driver behavior monitoring and safety incident response.
- Motive has replaced Classic Software with NinjaTMS, an asset/vehicle-based, carrier-focused real-time TMS, and introduced new integrations such as mygroundforce and MySpot Tracking to enhance maintenance, dispatch, and safety management.
- Motive has introduced a Fraud Protection Guarantee offering coverage up to $250,000 annually and enhanced fraud prevention features including AI-powered auto-declines and merchant controls.
- On April 22, 2025, Motive announced new AI products at Vision 25, including AI-powered analytics and an AI avatar for driver coaching, alongside a $250,000 fraud protection guarantee for their fleet card.
- Motive won a lawsuit against Omnitracs as a jury ruled that Motive did not infringe any of Omnitracs' patents.
- On April 22, Motive launched Motive Analytics, a data analysis tool designed to provide fleets with real-time insights and reports, aiming to replace inefficient spreadsheet use.
👔 Motive CEO, Management and Leadership Team
⚔️ Motive Alternatives and Competitors
- Onfleet |
- Geotab |
- Omnitracs |
- Verizon Connect |
- Samsara |
- AtoB |
- SafeTruck |
- LightMetrics |
- GPS Insight |
- Titan GPS |
- Decisiv |
- FleetUp |
- LocoNav |
- Lytx |
- Preteckt |
- SmartDrive Systems |
- Blue Yonder |
- JDA software
💼 Motive Hiring and Layoffs
- Motive appoints Adam Block as chief revenue officer.
- Motive is hiring two Growth Interns to join their Marketing team to develop AI apps and workflows.
- Motive is hiring a Director of Product Design to lead the design vision for their Fleet Management product team.
- Motive is hiring a Remote Director of Internal Audit to focus on SOX compliance and risk assessment, reporting to the Chief Accounting Officer.
- Motive is hiring an Information Security Analyst II to enhance their cybersecurity measures and manage data loss prevention strategies.
- Motive is hiring a Senior Manager, Payroll to lead their global payroll function and collaborate with cross-functional teams.
- Amish Babu, SVP of Devices at Motive, leads the connected devices team focusing on AI-driven innovations like AI dashcams and Omnicam for enhanced business safety and intelligence.
- Motive is hiring a Remote Director of GTM Onboarding to lead onboarding programs for GTM roles, focusing on training, KPI definition, and cross-functional collaboration.
🤖 Motive Developer, Integration and Automation News
- FedEx announced that Motive ELD will be added as a qualified electronic logging device vendor for FedEx Ground line haul contractors.
- Motive has partnered with Out in Tech to support inclusivity and opportunities for the LGBTQ+ community.
- Motive has partnered with truckersfinder to enhance safety, efficiency, compliance, and maintenance for truck drivers using AI-driven solutions and electronic logging devices.
- Motive partners with RapidSOS to provide faster life-saving assistance to drivers after severe collisions, as shared by Ryan Domengeaux, Chief Legal.
- Industrial Pallet Corp uses Motive's live vehicle and 24/7 trailer tracking to provide real-time location updates for their trucks and trailers.
- Lauren Abrams and her team chose Motive after testing every system on the market, transforming their safety culture and improving driver safety.
- Bevill State Truck Driver Training is installing Motive cameras in all their road vehicles to enhance training quality.
- Motive replaced Snowflake with HaldiTech and Roanex TMS with Cover Whale, indicating a shift in partnerships towards financial and insurance services.
📈 Motive Financials, Fundraising and Valuation News
- Motive's report shows a 48.5% year-over-year increase in trucking activity at Laredo crossing, driven by companies rushing to beat expected tariffs.
People also viewed
- Beyond Body |
- Keto Cycle |
- WeightWatchers |
- Supliful |
- Movildata |
- Shure |
- Keatech |
- Nureva |
- Merchize
