Motive | Competitive Intelligence Profile
Motive provides an integrated platform designed to enhance the safety, productivity, and profitability of fleet operations within...
Motive provides an integrated platform designed to enhance the safety, productivity, and profitability of fleet operations within the physical economy. The company offers a comprehensive suite of fleet management products, including software and hardware solutions, aimed at improving operational efficiency for both small and enterprise fleets. With a focus on data intelligence and AI-powered applications, Motive serves over 120,000 companies, helping them manage their fleets effectively.
🛍️ Motive Product and Pricing Intelligence →
📅 Motive Event Participations →
⚖️ Motive Regulatory Intelligence →
👔 Motive Management and Leadership Team →
⚔️ Motive Alternatives and Competitors →
💼 Motive Hiring and Layoffs →
🤝 Motive Partnerships, Clients and Vendors →
📈 Motive Financial Performance, Fundraising, M&A →
🛍️ Motive Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Motive unveiled new AI-powered Lane Swerving Detection, AI Coach, Device Hub, and Spend Management features at its Fall Product Showcase to enhance fleet safety and efficiency.
- Motive released AI-powered updates to its Workforce Management tool to simplify compliance, automate coaching, and ease daily tasks.
- Motive and Fleetio expanded their integration on August 27 to include two-way DVIR sync and Motive Card fuel sync for automated data workflows, as announced by Hemant Banavar, Chief Product Officer at Motive.
📅 Motive Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Motive sponsors Road Safety Week 2025 from November 16-22, with Regional Vice President Nyanya Joof stating the company's commitment to road safety.
- Motive invites fleet operators to a webinar on July 30 featuring Chris Jaffe, SVP of Technology, to discuss AI selection for dash cams focusing on accuracy, speed, and transparency.
- Motive showcased its new AI-powered safety features designed to reduce risk and reward drivers at #MotiveVision25 on July 10, with insights from safety experts and MHC Kenworth's Clint Brocato.
⚖️ Motive Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Motive chief legal officer Shu White stated that Samsara falsely accused Motive of patent infringement in the ITC to stifle competition, but failed, with a judge dismissing the allegations on September 8.
- Motive defeated Samsara in a patent infringement case on September 8, 2025, as ruled by ITC Judge Doris Johnson Hines.
👔 Motive Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ Motive Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Onfleet |
- Geotab |
- Omnitracs |
- Verizon Connect |
- Samsara |
- AtoB |
- SafeTruck |
- LightMetrics |
- GPS Insight |
- Titan GPS |
- Decisiv |
- FleetUp |
- LocoNav |
- Lytx |
- Preteckt |
- SmartDrive Systems |
- Blue Yonder |
- JDA software
💼 Motive Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Motive updated its board of directors by replacing Nina Achadijan from Index Ventures with Ilya Fushman from Kleiner Perkins.
- Motive seeks a Regional Director for Enterprise Great Lakes to lead a team selling to Fortune 1000 companies in industries like trucking and construction.
- Motive seeks an AI Product Manager to enhance employee experience and productivity by bridging AI technologies with operational needs.
🤝 Motive Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Motive partners with Transport Pro in September 2025 to integrate real-time load dispatch, status updates, HOS monitoring, and document collection for carriers.
- Fleetworthy partnered with Motive on August 7, 2025, to integrate its Toll Genius solution with Motive ELDs for better toll management.
- Motive secured a Sourcewell cooperative purchasing contract, enabling over 50,000 agencies and 43,000 non-profits to access its fleet management technology.
📈 Motive Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Motive raises $150 million to invest in product and go-to-market expansion.
- Motive raised $150M in Series F funding from Insight Partners, Kleiner Perkins, and Greenoaks Capital Partners to enhance its AI-driven operations for trucking, logistics, and construction sectors.
- Motive celebrated its $150M funding milestone on the Nasdaq Tower big screen in Times Square.
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