Motive | Competitive Intelligence Profile
Motive provides an integrated platform designed to enhance the safety, productivity, and profitability of fleet operations within...
Motive provides an integrated platform designed to enhance the safety, productivity, and profitability of fleet operations within the physical economy. The company offers a comprehensive suite of fleet management products, including software and hardware solutions, aimed at improving operational efficiency for both small and enterprise fleets. With a focus on data intelligence and AI-powered applications, Motive serves over 120,000 companies, helping them manage their fleets effectively.
🛍️ Motive Product and Pricing Intelligence →
📅 Motive Event Participations →
⚖️ Motive Regulatory Intelligence →
👔 Motive Management and Leadership Team →
⚔️ Motive Alternatives and Competitors →
💼 Motive Hiring and Layoffs →
🤝 Motive Partnerships, Clients and Vendors →
📈 Motive Financial Performance, Fundraising, M&A →
🛍️ Motive Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Motive now emphasizes improving fleet safety and identifying unsafe behavior to prevent collisions and reduce insurance costs, replacing previous focus on protecting drivers and reducing risk with AI accuracy.
- Motive has shifted focus from customized AI solutions to workforce management, offering qualifications, time tracking, training, and coaching in one place, and is promoting its Safety Leader Bootcamp 2.0 instead of the previously mentioned Vision 24’ Summit, while also announcing a CFO hire for its 2025 IPO aim.
- Motive has updated its App Marketplace, replacing Coverfleet with 4Mativ and increasing the total number of integrations from 285 to 291, including the addition of AI-Powered Coaching Automation and Bestpass Toll Genius.
📅 Motive Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Motive will be at NPTC 2025 in Orlando at Booth 524 with safety experts Gary Johnson and Jim Higby.
- Motive will have safety experts Gary Johnson and Jim Higby at Booth 855 during the Waste Expo in Las Vegas on May 2.
- Motive is showcasing Ingrid Brown's 2025 Peterbilt Motors 589 at the Fairmont Hotels in Austin, TX during MotiveVision25.
⚖️ Motive Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Motive won a lawsuit against Omnitracs as a jury ruled that Motive did not infringe any of Omnitracs' patents.
👔 Motive Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ Motive Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Onfleet |
- Geotab |
- Omnitracs |
- Verizon Connect |
- Samsara |
- AtoB |
- SafeTruck |
- LightMetrics |
- GPS Insight |
- Titan GPS |
- Decisiv |
- FleetUp |
- LocoNav |
- Lytx |
- Preteckt |
- SmartDrive Systems |
- Blue Yonder |
- JDA software
💼 Motive Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Motive has appointed Amish Babu as Chief Technology Officer, replacing Siva Gurumurthy, and Hemant Banavar as Chief Product Officer, replacing Jairam Ranganathan.
- Naseem Shahid was promoted to Acting Pod Lead at Motive.
- Motive is hiring a Senior Site Reliability Engineer remotely in the United States as of June 10, 2025.
🤝 Motive Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Motive became a qualified electronic logging device vendor for FedEx Transportation Service Providers on June 12, 2025, and will be the only qualified vendor starting August 29, 2026.
- Motive has added Coverfleet and Acuity as new partners, expanding its offerings in fleet performance analytics and insurance solutions.
- Motive's AI-powered safety platform helped Hawx Smart Pest Control, Cascade Environmental, and Xylem Tree Experts achieve a 50% improvement in safety, 88% reduction in cell phone use while driving, and faster incident investigations.
📈 Motive Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Motive acquired InceptEV, a Carnegie Mellon software startup, to help clients evaluate electric vehicle performance based on real-world conditions, with InceptEV co-founder Venkat Viswanathan joining as a strategic advisor.
- Motive's report shows a 48.5% year-over-year increase in trucking activity at Laredo crossing, driven by companies rushing to beat expected tariffs.
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