Monrovia | Competitive Intelligence Profile

Monrovia has been a leader in growing high-quality plants since 1926, specializing in perennials, shrubs, annuals, and trees. With...


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Monrovia has been a leader in growing high-quality plants since 1926, specializing in perennials, shrubs, annuals, and trees. With a commitment to beauty, health, and environmental responsibility, Monrovia nurtures plants in proprietary soil mixes and employs sustainable growing practices. Their plants are available at garden centers and through retailers, inspiring gardeners to grow beautifully, confidently, and responsibly.

Website
Headquarters
Dayton, OR
Size
1001-5000 employees
Industry
Wholesale
Specialities
Perennials, Plants, Shrubs, Gardening, Annuals, Trees

🛍️ Monrovia Product and Pricing Intelligence →

📅 Monrovia Event Participations →

⚖️ Monrovia Regulatory Intelligence →

👔 Monrovia Management and Leadership Team →

⚔️ Monrovia Alternatives and Competitors →

💼 Monrovia Hiring and Layoffs →

🤝 Monrovia Partnerships, Clients and Vendors →

📈 Monrovia Financial Performance, Fundraising, M&A →


🛍️ Monrovia Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Timothy John Palcic of TimothyJohnLA Landscape Architecture used Monrovia plants like Nitty Gritty® Peach Roses, grasses, and dianthus to design a garden at the Pasadena Showcase House for the Arts.
  • Monrovia launched the Heat Lovers Campaign in June 2025 to promote heat-tolerant plants and boost garden center sales.


📅 Monrovia Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Monrovia Plants announced plans to celebrate its 100th anniversary in 2026 at Booth #3447 during Cultivate'25 on July 12-15.
  • Monrovia invites customers to its Oregon nursery Expo on August 11-22, 2025, offering tours and a chance to win a salmon fishing trip by signing up before August 1.

⚖️ Monrovia Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Monrovia Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Monrovia Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • FastGrowingTrees.com
  • |
  • STIHL USA
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  • Territorial Seed
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  • provenwinners.com
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  • smgrowers.com
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  • waltersgardens.com
  • |
  • iselinursery.com
  • |
  • Ball Horticultural
  • |
  • Bell Nursery
  • |
  • Costa Farms
  • |
  • Speedway
  • |
  • Cascade
  • |
  • Los Altos
  • |
  • NorthStar Recovery Services
  • |
  • Bank of Putnam County
  • |
  • DDC
  • |
  • MKC
  • |
  • Ascend Wellness
  • |
  • ACS
  • |
  • Seara


💼 Monrovia Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.


🤝 Monrovia Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.


📈 Monrovia Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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