Mapon | Competitive Intelligence Profile
Mapon is a leading fleet management and asset tracking solution provider based in Northern Europe, specializing in GPS tracking,...

Mapon is a leading fleet management and asset tracking solution provider based in Northern Europe, specializing in GPS tracking, fuel control, and various telematics services. With a strong presence across multiple countries and a commitment to improving fleet efficiency and safety, Mapon serves over 30,000 clients globally, offering a comprehensive platform that includes features like video telematics, remote tachograph management, and driving behavior monitoring.
🛍️ Mapon Product and Pricing Intelligence →
📅 Mapon Event Participations →
⚖️ Mapon Regulatory Intelligence →
👔 Mapon Management and Leadership Team →
⚔️ Mapon Alternatives and Competitors →
💼 Mapon Hiring and Layoffs →
🤝 Mapon Partnerships, Clients and Vendors →
📈 Mapon Financial Performance, Fundraising, M&A →

🛍️ Mapon Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Mapon expands into agriculture by integrating with GEOFACE, a smart farming system, to provide machinery location and movement data for farmers in Lithuania and Latvia.
- Mapon has rebranded its Manager App to Mapon Manager App, emphasizing its role as a comprehensive fleet management tool for 24/7 tracking, improved safety, and real-time communication with drivers, available for free to all subscribers on Android and iOS platforms.
- Mapon has introduced the Mapon CO₂ Report, a tool to help companies comply with the EU's new mandatory CO₂ reporting requirements starting in 2025.
📅 Mapon Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Mapon showcases GPS tracking, tachograph downloads, onboard cameras, fuel management, and maintenance solutions at SIL Barcelona from June 18-20.
- Mapon Spain participates in the International Logistics Show (SIL) Barcelona 2025 at stand C318 to showcase fleet optimization solutions including vehicle management, tachograph remote download, and video telematics.
- Mapon will showcase fleet management solutions at Expo Seguridad México 2025 from June 24-26.
⚖️ Mapon Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Mapon was convicted in Congo as reported on May 22, 2025.
👔 Mapon Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CTO / Member of the board
[email protected]
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Co-CEO
[email protected]
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CFO / Member of the Board
[email protected]
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COO
[email protected]
⚔️ Mapon Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Samsara |
- Verizon Connect |
- Rippling |
- Paylocity |
- Paychex |
- HROne |
- UKG Ready |
- UKG Pro |
- GPS Trackit |
- Azuga Fleet |
- Force Fleet Tracking |
- Geotab |
- ClearPathGPS |
- Whip Around |
- dohod-s-nulya.ru |
- swedbank.lv |
- fleetvigil.com |
- dispecer.sk |
- The Asset Guardian EAM (TAG) |
- FuelForce |
- Linxup |
- FleetUp |
- SafeTruck

💼 Mapon Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Jan Willem Doornbos has left Mapon, where he served as Marketing Advisor in the Netherlands, to join Nomentia as Chief Growth Officer.
- Mapon is currently seeking a Head of Sales in Estonia.
- Mapon is hiring a remote Product Owner in Lithuania as of June 18, 2025.
🤝 Mapon Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Mapon successfully installed telematics systems in over 500 Vikingbus buses in Denmark in one week, enhancing fleet management with advanced tracking and anti-theft features.
- Mapon announced a new partnership with VIKINGBUS A/S to enhance fleet management efficiency.
- Todbjerg Busser A/S, with a fleet of nearly 70 buses, started using Mapon's platform in early 2025 for GPS tracking and tachograph downloads, and is experimenting with camera surveillance and driver scoring.
📈 Mapon Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Mapon published its audited standalone financial statements for 2024 on June 16.
- Mapon published its audited consolidated annual report for 2024 on April 30, 2025.
- Mapon's turnover grew by 23% to 5.5 million euros in the first quarter of this year, with a profit of 206.2 thousand euros.
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