Mad Engine | Competitive Intelligence Profile

Mad Engine is the global leader in licensed apparel wholesaler for brands, offering wholesale apparel, accessories, and more for...


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Mad Engine is the global leader in licensed apparel wholesaler for brands, offering wholesale apparel, accessories, and more for all ages and genders. They create merchandise for anyone and everyone through their full range of private labels, branded, and influencer celebrity products.

Website
Headquarters
San Diego, CA
Size
501-1000 employees
Industry
Retail Apparel and Fashion
Specialities
Fashion Tops and Printing

🛍️ Mad Engine Product and Pricing Intelligence →

📅 Mad Engine Event Participations →

⚖️ Mad Engine Regulatory Intelligence →

👔 Mad Engine Management and Leadership Team →

⚔️ Mad Engine Alternatives and Competitors →

💼 Mad Engine Hiring and Layoffs →

🤝 Mad Engine Partnerships, Clients and Vendors →

📈 Mad Engine Financial Performance, Fundraising, M&A →


🛍️ Mad Engine Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Mad Engine launched a new Mickey Mouse Disney Park Bag Collection online, as announced by Alexandria Gomes, Product Developer Manager, on May 21, 2025.
  • Mad Engine will release Peppa Pig all-family tees in Spring/Summer 2025.
  • Mad Engine's Fortune Fashion site is implementing sustainable initiatives, including creating a new green space.


📅 Mad Engine Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.


⚖️ Mad Engine Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Mad Engine Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Mad Engine Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Isaac Morris
  • |
  • Royal Apparel
  • |
  • Hybrid Apparel
  • |
  • Billabong
  • |
  • Palmetto Moon
  • |
  • PacSun
  • |
  • Tilly's
  • |
  • Bench
  • |
  • Joseph Abboud
  • |
  • Hats.com
  • |
  • True Religion Apparel
  • |
  • Everlane
  • |
  • C-Life Group
  • |
  • Enewwholesale
  • |
  • Alstyle Apparel
  • |
  • Moi
  • |
  • Quatic
  • |
  • Loomstate
  • |
  • Freeze CMI
  • |
  • Sullen Clothing
  • |
  • Mias Fashion


💼 Mad Engine Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Calvin Bachelot has joined Mad Engine as Director of Amazon in the United States, previously holding a position at Mad Engine Global, LLC.
  • Stephanie M. has joined Mad Engine as Director Import Production / Product Development - Juniors/Womens Apparel, previously serving as Product Manager Kids at PACSUN in the United States.
  • Mad Engine is hiring an Assistant Retail Planner for their Walmart team in Frisco, TX.


🤝 Mad Engine Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Mad Engine is partnering with Strawberry Shortcake for fashion and home products.
  • Mad Engine partnered with Masked Republic to release a new La Dinastía Muñoz t-shirt at JCPenny stores in the U.S. by April 1.


📈 Mad Engine Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Mad Engine is owned by Platinum Equity.


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