LinkedIn | Competitive Intelligence Profile

Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. With more than 1 billion...


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Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. With more than 1 billion members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, Sales Solutions, and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe.

Website
Headquarters
Sunnyvale, CA
Size
10,001+ employees
Industry
Software Development
Specialities
Online Professional Network, Jobs, People Search, Company Search, Address Book, Advertising, Professional Identity, Group Collaboration, Recruiting

🛍️ LinkedIn Product and Pricing Intelligence →

📅 LinkedIn Event Participations →

⚖️ LinkedIn Regulatory Intelligence →

👔 LinkedIn Management and Leadership Team →

⚔️ LinkedIn Alternatives and Competitors →

💼 LinkedIn Hiring and Layoffs →

🤝 LinkedIn Partnerships, Clients and Vendors →

📈 LinkedIn Financial Performance, Fundraising, M&A →


🛍️ LinkedIn Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • LinkedIn is reimagining job hunting with AI that understands candidate preferences beyond keywords, analyzes profiles, detects skills, and redirects to fitting positions.
  • LinkedIn introduced a new AI-powered people search experience on November 13, 2025, launched updates to LinkedIn Events for marketers on November 10, 2025, and released Hiring Assistant, its first AI agent for recruiters, globally in English by the end of September 2025.
  • LinkedIn is rolling out AI-powered people search to premium users in the U.S., allowing them to find people using natural language queries, as stated by Rohan Rajiv, senior director of product management at LinkedIn.


📅 LinkedIn Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • LinkedIn is participating in the GHC Tech Expo at booth TE1 to showcase AI-powered profile tools, a content creation studio, and LinkedIn games.
  • Mohammed Benzakour from LinkedIn will speak at a panel discussion on future skills in Dubai on November 15.
  • Kevin Bishop, who works in adult learning-leadership, attended LinkedIn's Learning Live event on October 21 and shared takeaways on adaptability and emotional fitness.

⚖️ LinkedIn Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • LinkedIn sued ProAPIs and its CEO Rahmat Alam for allegedly scraping data from millions of profiles and charging customers up to $15,000 per month for it.

👔 LinkedIn Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ LinkedIn Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Facebook Groups
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  • Indeed
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  • Slack
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  • Reddit
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  • Glassdoor
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  • Xing
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  • ZipRecruiter
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  • Jobcase
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  • CareerBuilder
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  • Meetup
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  • Instagram
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  • Twitter
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  • Facebook
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  • Google
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  • Meta
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  • Monster


💼 LinkedIn Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Heather Hopkins Freeland joined LinkedIn as Chief Brand Officer in the United States, previously Chief Brand Officer at Adobe.
  • Emile X. Parte joined LinkedIn as Director, Strategy & Operations in the United States.
  • Novalia 邓燕佳 joined LinkedIn as Account Director - Talent Solutions in Singapore, previously Brand Partnerships Manager - CPG at TikTok.


🤝 LinkedIn Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • LinkedIn partnered with Duolingo to allow users to add their Duolingo Score to their LinkedIn profiles, enhancing professional identity with measurable language progress.


📈 LinkedIn Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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