LinkedIn | Competitive Intelligence Profile
Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. With more than 1 billion...
Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. With more than 1 billion members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, Sales Solutions, and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe.
🛍️ LinkedIn Product and Pricing Intelligence →
📅 LinkedIn Event Participations →
⚖️ LinkedIn Regulatory Intelligence →
👔 LinkedIn Management and Leadership Team →
⚔️ LinkedIn Alternatives and Competitors →
💼 LinkedIn Hiring and Layoffs →
🤝 LinkedIn Partnerships, Clients and Vendors →
📈 LinkedIn Financial Performance, Fundraising, M&A →
🛍️ LinkedIn Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- LinkedIn introduced 'First Impression Ads' and expanded its CTV Select ad offering to include Paramount, enhancing video ad options and targeted reach.
- LinkedIn has launched new video ad formats and an Adobe integration to help B2B marketers capture attention and boost brand impact.
- LinkedIn has introduced new post analytics features to provide deeper insights into content engagement and audience growth.
📅 LinkedIn Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Gary Kayye, founder of The rAVe Agency and marketing professor at UNC-Chapel Hill, will host a webinar on LinkedIn branding tips for the AV industry.
- LinkedIn hosted the first day of its Culture Camp at Mountain View HQ, focusing on a leadership program to enhance global collaboration.
- U.S. Bank hosted a LinkedIn Live event on June 5 featuring experts sharing advice on securing business loans.
⚖️ LinkedIn Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- LinkedIn banned investor Michael Jackson in January after he called a user a 'rape gang apologist' during a dispute, reinstating his account a week later.
- LinkedIn won another case against scrapers gathering up user data on July 28, 2025.
- LinkedIn removed sales engagement platforms Apollo.io and Seamless.ai for violating its terms of service by using Chrome extensions to scrape data.
👔 LinkedIn Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Director (Home Feed)
[email protected] -
Senior Director of Engineering
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Director of Engineering[email protected]
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Director[email protected]
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Director[email protected]
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Director of Product Marketing[email protected]
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Founder, ROASted[email protected]
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Chief of Staff, Engineering Talent
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Chief of Staff, Trust Product[email protected]
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Chief Economic Opportunity Officer[email protected]
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Chief Economist[email protected]
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Vice President, Product Management[email protected]
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Vice President, Engineering[email protected]
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Executive Producer, LinkedIn Editorial Productions[email protected]
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Global Client Executive, Marketing Solutions[email protected]
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Founder & CEO[email protected]
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CTO[email protected]
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Chief of Staff[email protected]
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Global Field CTO[email protected]
⚔️ LinkedIn Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Facebook Groups |
- Indeed |
- Slack |
- Glassdoor |
- ZipRecruiter |
- Jobcase |
- CareerBuilder |
- Meetup |
- Meta |
- Monster
💼 LinkedIn Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- LinkedIn CEO Ryan Roslansky will lead Microsoft Office and Microsoft 365 Copilot teams while continuing his role at LinkedIn.
- Wim Weimer, Account Director Mid Market DACH at LinkedIn in Germany, left to join WEIMER MEDIA GROUP as Director Sales & Strategy.
- Jeremy Brongiel joins LinkedIn as Account Director in United States, previously Account Director at an unspecified company.
🤝 LinkedIn Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Identity Digital Inc announced a collaboration with LinkedIn to expand their SaaS network.
- LinkedIn signed a partnership agreement with TESDA to enhance training and job opportunities for TESDA graduates.
- LinkedIn signed a strategic MoU with Cluster2 to empower talent and drive professional growth in the aviation sector.
📈 LinkedIn Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- LinkedIn revenue rose 9% year over year to $4.62 billion as Microsoft added AI functionality, despite weakness in the hiring market impacting its talent solutions business.
- LinkedIn has 44.6 million users in the UK as of January 2025, making it a key platform for local brands to connect with professionals and stand out from global competitors.
- LinkedIn is facing competition from AI-driven startups like Series and Boardy, which are attracting investor interest and venture capital.
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