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Later | News, Hiring, Layoffs, Competitors, CEO, Fundraising Insights

Later is a social media management platform and influencer marketing solution known for its scheduling software, link in bio tool,...

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Later is a social media management platform and influencer marketing solution known for its scheduling software, link in bio tool, and Social Revenue Platform™. They cater to social media managers, influencer managers, and creators, helping create engaging content, authentic collaborations, and impactful social media campaigns.

Website
Headquarters
Vancouver, BC
Size
201-500 employees
Industry
Software Development
Specialities
Social Media Management, Social Media Marketing, Instagram, Tech, Social Media, App, Content Marketing, Influencer Marketing, Creator Economy, Digital Marketing , Link in bio tool

🛍️ Later Product and Pricing News →

👔 Later CEO, Management and Leadership Team →

⚔️ Later Alternatives and Competitors →

💼 Later Hiring and Layoffs →

🤖 Later Developer, Integration and Automation News →

📈 Later Financials, Fundraising and Valuation News →

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🛍️ Later Product and Pricing News

  • Later's social listening tool now actively pulls data from Instagram, with plans to add more platforms soon.
  • Later has rebranded its influencer marketing service from 'Mavrck' to 'Later Influence™' and now refers to influencers as 'creators'.
  • Later has updated its Creator & Brand Collabs feature to emphasize that creators can now be discovered by brands for collaboration opportunities.
  • Later has rebranded its platform to 'Later Social' for managing multiple brands and clients' social media accounts.
  • Later has shifted its focus from finding influencers to finding creators and now offers features for creating and sharing affiliate links to enhance social commerce.

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  • Later has replaced their 'Increase Your Bandwidth' feature with a new 'Create & Share Affiliate Links' feature to enhance social commerce and track campaign performance.
  • Later announced a new integration with Mavely to enhance social commerce through affiliate links and influencer campaign measurement.
  • Later has introduced a new feature to unlock more revenue with influencers and affiliates, and to prove the ROI for creators.

👔 Later CEO, Management and Leadership Team

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⚔️ Later Alternatives and Competitors

  • Hootsuite
    • |
  • Sprout Social
    • |
  • Cloud Campaign
    • |
  • Zoho Social
    • |
  • Loomly
    • |
  • Agorapulse
    • |
  • Sendible
    • |
  • SocialPilot
    • |
  • Planable
    • |
  • Pallyy
    • |
  • Iconosquare
    • |
  • SocialBee
    • |
  • CoSchedule
    • |
  • Vista Social
    • |
  • ContentStudio
    • |
  • NapoleonCat
    • |
  • Buffer
    • |
  • Tailwind
    • |
  • Canva

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💼 Later Hiring and Layoffs

  • Bill Kantar has joined Later as Chief Revenue Officer in the United States, previously serving as Head of Alliances Group at Captiv8.
  • Phoebe Maclachlan has joined Later as Chief Customer Officer in the United States, previously serving as SVP of Customer Operations at Mavrck.
  • Later appointed Bill Kantar as Chief Revenue Officer and promoted Phoebe Maclachlan to Chief Customer Officer.
  • Later's CEO Scott Sutton announced the launch of their team on Co-Pilot and praised ZoomInfo's AI integration in sales.
  • Later appointed Jose Segrera as Chief Financial Officer, James Tischart as Chief Information and Technology Officer, and promoted Justin Withers to Chief Growth Officer.

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  • Greg Taylor has been promoted to VP of Software Development at Later.
  • Later is currently seeking a Creative Director in Canada.
  • Steve Waters has joined Later as the Vice President of Sales.

🤖 Later Developer, Integration and Automation News

  • Later partnered with Dr. Oetker and TikTok to enhance Ristorante Pizza's brand awareness.
  • Later partnered with Dr. Oetker and TikTok to enhance Ristorante Pizza's brand awareness.
  • Later has partnered with Mavely to integrate affiliate marketing capabilities into its influencer campaigns, allowing brands to track and attribute sales to specific creators.
  • Later showcased a successful influencer marketing campaign with Mastercard on November 5.
  • Later showcased a successful influencer marketing campaign with Nike on TikTok.

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  • Later is investigating an issue with IG Post and Reel Performance insights due to an internal infrastructure update affecting data handling.
  • Fairchild Media Group uses Later.com to schedule posts for Paid Partnerships, Instagram Feed, and LinkedIn.

📈 Later Financials, Fundraising and Valuation News

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