Later | Competitive Intelligence Profile
Later is a social media management platform and influencer marketing solution known for its scheduling software, link in bio tool,...
Later is a social media management platform and influencer marketing solution known for its scheduling software, link in bio tool, and Social Revenue Platform™. They cater to social media managers, influencer managers, and creators, helping create engaging content, authentic collaborations, and impactful social media campaigns.
🛍️ Later Product and Pricing Intelligence →
📅 Later Event Participations →
⚖️ Later Regulatory Intelligence →
👔 Later Management and Leadership Team →
⚔️ Later Alternatives and Competitors →
💼 Later Hiring and Layoffs →
🤝 Later Partnerships, Clients and Vendors →
📈 Later Financial Performance, Fundraising, M&A →
🛍️ Later Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Later updated its app on May 22, 2025, to allow scheduling of Facebook Reels up to 90 seconds, enhancing its social media management capabilities.
- Later replaced their free Community Guidelines Template with a bundle of 30+ Instagram Story Canva templates for social media managers.
- Later released Version 9.5 on April 25, 2025, introducing advanced Instagram collaboration features allowing up to 3 collaboration invites per scheduled post.
📅 Later Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Ryan Bonnici, CMO at Later, announced that Later will host a 'Cocktails & Collabs' event during Social Media Week in NYC next week.
- Lyle Stevens, Co-Founder & Chief Strategy Officer at Later, shared insights from the Snap Inc. Creator Partner Summit, highlighting Snap's authenticity, audience trust, and increased purchase behavior as key advantages for marketers and creators.
- Later hosted the Cocktails and Collabs event in Miami, sponsored by Walmart, to connect influencers with brands during the Influencer Marketing Show.
⚖️ Later Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Later Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Executive Officer
[email protected] -
Co-founder & Chief Strategy Officer[email protected]
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CTO
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Ceo[email protected]
⚔️ Later Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Hootsuite |
- Sprout Social |
- Cloud Campaign |
- Zoho Social |
- Loomly |
- Agorapulse |
- Sendible |
- SocialPilot |
- Planable |
- Pallyy |
- Iconosquare |
- SocialBee |
- CoSchedule |
- Vista Social |
- ContentStudio |
- NapoleonCat |
- Buffer |
- Tailwind |
- Canva
💼 Later Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Ryan Bonnici has joined Later as the new CMO, emphasizing the company's unique platform that integrates creator marketing with extensive social media user data and ROI tracking.
- James Tischart, Chief Information & Technology Officer of Later, announced a hiring initiative on March 19.
- Anthony Principe has joined Later as Associate Director, Client Strategy in the United States, previously serving as Senior Account Supervisor at Creator Deck.
🤝 Later Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Later partnered with Kraft to achieve a double-digit increase in favorability and intent.
- Later collaborated with American Girl to promote its Cultural Celebrations Collection and with American Greetings and Lindt to drive Mother's Day sales.
- Later partnered with Men's Wearhouse for an Instagram prom campaign and collaborated with Opendoor to exceed industry benchmarks and improve brand awareness through creators.
📈 Later Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Nicki Seaborn, SVP, Head of Later Social, reported a 15% increase in TikTok users scheduling content to other platforms since the last TikTok ban on January 18.
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