Later | Competitive Intelligence Profile
Later is a social media management platform and influencer marketing solution known for its scheduling software, link in bio tool,...
Later is a social media management platform and influencer marketing solution known for its scheduling software, link in bio tool, and Social Revenue Platform™. They cater to social media managers, influencer managers, and creators, helping create engaging content, authentic collaborations, and impactful social media campaigns.
🛍️ Later Product and Pricing Intelligence →
📅 Later Event Participations →
⚖️ Later Regulatory Intelligence →
👔 Later Management and Leadership Team →
⚔️ Later Alternatives and Competitors →
💼 Later Hiring and Layoffs →
🤝 Later Partnerships, Clients and Vendors →
📈 Later Financial Performance, Fundraising, M&A →
🛍️ Later Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Later launched AI-powered brand suitability insights to help brands choose the right creators faster.
- Later launched its new AI-powered data engine, Later EdgeAI, on October 30.
- Later launched Later EdgeAI, an AI engine trained on creator campaign data, social posts, Linkin.bio transactions, and influencer-driven purchases to enable performance prediction, creator selection, and measurable results across the purchase funnel.
📅 Later Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Later and MavelyApp hosted the Swipe Up 2025 summit for over 100 creators, brands, and partners to discuss brand partnerships.
- Later hosts a live episode of The Drop on November 20 featuring Alesy Iturrey Lerner from TikTok GenAI & Innovation Partnerships, Tim Clarke (VP of Marketing at Later), and Evan Wray (President of Later) to discuss AI's role in influencer marketing and showcase Later EdgeAI.
- Later sponsors the GDS Group CMO Insight Summit in Houston, Texas on November 20.
⚖️ Later Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Later Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Executive Officer
[email protected] -
Co-founder & Chief Strategy Officer[email protected]
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CTO
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Ceo[email protected]
⚔️ Later Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Hootsuite |
- Sprout Social |
- Cloud Campaign |
- Zoho Social |
- Loomly |
- Agorapulse |
- Sendible |
- SocialPilot |
- Planable |
- Pallyy |
- Iconosquare |
- SocialBee |
- CoSchedule |
- Vista Social |
- ContentStudio |
- NapoleonCat |
- Buffer |
- Tailwind |
- Canva
💼 Later Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Suzanne Browne Mead joins Later as Senior Vice President, Partnerships in the United States, previously Senior Vice President, Strategic Accounts at Open Influence.
- Suzanne Browne Mead joined Later as Senior Vice President, Partnerships on December 2.
- Catyn Piver Blum joined Later as Director of Partnerships in the United States, previously Senior Account Executive at impact.com.
🤝 Later Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Later Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Later CEO Scott Sutton wrote that creator-driven sales in October jumped 99% compared to baseline weeks.
- Later's Chief Revenue Officer Bill Kantar announced that the company paid out hundreds of millions to creators and generated over $2 billion in annual sales through its creator community.
- Later's data from October 4-19, 2025, shows a 99% daily increase in creator-driven GMV and a 142% surge in creator commissions during major retail sales events.
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