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Later | News, Hiring, Layoffs, Competitors, CEO, Fundraising Insights

Later is a social media management platform and influencer marketing solution known for its scheduling software, link in bio tool,...

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Later is a social media management platform and influencer marketing solution known for its scheduling software, link in bio tool, and Social Revenue Platform™. They cater to social media managers, influencer managers, and creators, helping create engaging content, authentic collaborations, and impactful social media campaigns.

Website
Headquarters
Vancouver, BC
Size
201-500 employees
Industry
Software Development
Specialities
Social Media Management, Social Media Marketing, Instagram, Tech, Social Media, App, Content Marketing, Influencer Marketing, Creator Economy, Digital Marketing , Link in bio tool

🛍️ Later Product and Pricing News →

👔 Later CEO, Management and Leadership Team →

⚔️ Later Alternatives and Competitors →

💼 Later Hiring and Layoffs →

🤖 Later Developer, Integration and Automation News →

📈 Later Financials, Fundraising and Valuation News →

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🛍️ Later Product and Pricing News

  • Later introduced a new feature that auto-schedules Instagram collaboration invites with posts.
  • Later Social updated its app on 7 Feb 2025 to include Instagram grid preview with a 3:4 aspect ratio and the ability to schedule Instagram Reels up to 3 minutes.
  • Later released Version 9.2 on January 27, 2025, adding the ability to schedule and publish to Threads directly from the iOS app.
  • Later has shifted focus from Instagram tips to influencer marketing, emphasizing its impact and benefits, and replaced its Influencer Database with an Influencer Network.
  • Later has updated its influencer marketing platform to include unlimited users, campaigns, and creator partnerships with built-in automation and performance tracking.

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  • Later has expanded its offerings to include a comprehensive suite of influencer marketing tools and integrations, such as Shopify and Mavely Links, while emphasizing the importance of creator-led affiliate programs for maximizing sales.
  • Later has expanded its influencer marketing platform to include features like affiliate links, reporting, and integrations with Shopify and Mavely Links.
  • Later has expanded its influencer marketing offerings to include features like campaign management, payments, affiliate links, and integrations with platforms like Shopify and Mavely Links.

👔 Later CEO, Management and Leadership Team

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⚔️ Later Alternatives and Competitors

  • Hootsuite
    • |
  • Sprout Social
    • |
  • Cloud Campaign
    • |
  • Zoho Social
    • |
  • Loomly
    • |
  • Agorapulse
    • |
  • Sendible
    • |
  • SocialPilot
    • |
  • Planable
    • |
  • Pallyy
    • |
  • Iconosquare
    • |
  • SocialBee
    • |
  • CoSchedule
    • |
  • Vista Social
    • |
  • ContentStudio
    • |
  • NapoleonCat
    • |
  • Buffer
    • |
  • Tailwind
    • |
  • Canva

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💼 Later Hiring and Layoffs

  • Steve Waters, Vice President of Sales at Later, is hiring for sales roles in their Vancouver, WA office.
  • Annabelle Shea has joined Later as Senior Director, Enterprise Client Success in the United States, previously serving as Director, Client Success at Open Influence.
  • Later is currently seeking an Application Architect in the United States.
  • Later has added several new roles including VP Account Management and Senior Salesforce Administrator, while removing positions like Tax Manager and VP, Demand Generation.
  • Alan Hwang has joined Later as VP of Demand Generation.

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  • Later is hiring a VP of Account Management to support its growth and mission to build a Social Revenue Platform.
  • Later is currently hiring for the position of Associate Director, Client Strategy in the United States.
  • Later is hiring a full-time Associate Director of Client Strategy in Chicago with a salary range of $145,000 to $160,000 to develop strategies for maximizing ROI in influencer and social media marketing.

🤖 Later Developer, Integration and Automation News

  • Later partnered with El Pollo Loco to enhance brand campaigns using creators.
  • Later collaborated with influencer Leigh Elena Henderson on a B2B influencer marketing campaign, as shared by Meghan Morasan, Associate Director of Influencer Strategy, on December 3.

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📈 Later Financials, Fundraising and Valuation News

  • Kort Payments will acquire Paysafe's direct marketing payment processing business, Paysafe Direct.
  • Later has acquired Mavely to enhance its full-funnel creator marketing capabilities.
  • Later acquires Mavely for $250 million to enhance influencer marketing and creator earnings with funding from Summit Partners.
  • On January 3, Later raised an undisclosed amount of venture funding from new investor Summit Partners.
  • Later achieved a $40 million annual recurring revenue before its acquisition in 2022 for over $100 million, focusing on small and medium-sized businesses rather than enterprises.

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