Later | Competitive Intelligence Profile
Later is a social media management platform and influencer marketing solution known for its scheduling software, link in bio tool,...
Later is a social media management platform and influencer marketing solution known for its scheduling software, link in bio tool, and Social Revenue Platform™. They cater to social media managers, influencer managers, and creators, helping create engaging content, authentic collaborations, and impactful social media campaigns.
Website
Headquarters
Vancouver, BC
Size
201-500 employees
Industry
Software Development
Specialities
Social Media Management, Social Media Marketing, Instagram, Tech, Social Media, App, Content Marketing, Influencer Marketing, Creator Economy, Digital Marketing , Link in bio tool
🛍️ Later Product and Pricing News →
👔 Later CEO, Management and Leadership Team →
⚔️ Later Alternatives and Competitors →
💼 Later Hiring and Layoffs →
🤖 Later Developer, Integration and Automation News →
📈 Later Financials, Fundraising and Valuation News →
🛍️ Later Product and Pricing News
- Later replaced their free Community Guidelines Template with a bundle of 30+ Instagram Story Canva templates for social media managers.
- Later released Version 9.5 on April 25, 2025, introducing advanced Instagram collaboration features allowing up to 3 collaboration invites per scheduled post.
- Later introduces new monetization options for creators through Mavely and a creator network.
- Later has launched a new feature in their web app allowing users to invite collaborators on Instagram.
- Later updated its app on April 15, 2025, to version 9.4, adding a feature to select video thumbnails for TikTok and LinkedIn without extra editing.
- Later has expanded its video scheduling capabilities to include Snapchat and X, allowing users to post short-form videos across more platforms simultaneously.
- Later has expanded its analytics tools to include Snapchat, enhancing its social media platform coverage.
- Later is expanding its focus to include Snapchat by offering new content on scheduling Snapchat posts and working with Snapchat creators in 2025.
👔 Later CEO, Management and Leadership Team
-
Chief Executive Officer
[email protected] -
Co-founder & Chief Strategy Officer[email protected]
-
CTO
-
Ceo[email protected]
⚔️ Later Alternatives and Competitors
- Hootsuite |
- Sprout Social |
- Cloud Campaign |
- Zoho Social |
- Loomly |
- Agorapulse |
- Sendible |
- SocialPilot |
- Planable |
- Pallyy |
- Iconosquare |
- SocialBee |
- CoSchedule |
- Vista Social |
- ContentStudio |
- NapoleonCat |
- Buffer |
- Tailwind |
- Canva
💼 Later Hiring and Layoffs
- Ryan Bonnici has joined Later as the new CMO, emphasizing the company's unique platform that integrates creator marketing with extensive social media user data and ROI tracking.
- James Tischart, Chief Information & Technology Officer of Later, announced a hiring initiative on March 19.
- Anthony Principe has joined Later as Associate Director, Client Strategy in the United States, previously serving as Senior Account Supervisor at Creator Deck.
- Emily Beauregard has joined Later as an Enterprise Account Director in the United States, previously serving as an Account Director at IZEA.
- Juan Flores has joined Later as Senior Vice President, Partnerships in the United States, previously serving as Vice President of Brand Partnerships at Obviously.
- Rea Ruplinger has joined Later as an Enterprise Account Director in the United States, previously serving as Director of Account Management at Influential.
- Kendall Bongard has joined Later as an Enterprise Account Director in the United States, previously serving as an Account Director at Obviously.
- Allen "AJ" Jennings, VP of Revenue Operations at Later, is hiring a Senior Salesforce Administrator to build and manage the CRM system.
🤖 Later Developer, Integration and Automation News
- Later collaborated with American Girl to promote its Cultural Celebrations Collection and with American Greetings and Lindt to drive Mother's Day sales.
- Later partnered with Men's Wearhouse for an Instagram prom campaign and collaborated with Opendoor to exceed industry benchmarks and improve brand awareness through creators.
- Later has partnered with Snap Inc. to integrate Snapchat's Creator Discovery API and Public Profile API, making it the first platform to combine both APIs and enabling marketers to discover and collaborate with Snapchat creators.
- Later collaborated with Spectrum Brands to activate 4 pet brands for a Holly Jolly holiday campaign.
📈 Later Financials, Fundraising and Valuation News
- Kort Payments will acquire Paysafe's direct marketing payment processing business, Paysafe Direct.
- Nicki Seaborn, SVP, Head of Later Social, reported a 15% increase in TikTok users scheduling content to other platforms since the last TikTok ban on January 18.
People also viewed
- Rentcars |
- Contractbook |
- Oneflow |
- Wisecars |
- Turing |
- Scale AI |
- Invisible Technologies
