Kensington | Competitive Intelligence Profile
Kensington is a leading manufacturer of personal computer peripherals, specializing in laptop security locks, docking stations, ergonomic...
Kensington is a leading manufacturer of personal computer peripherals, specializing in laptop security locks, docking stations, ergonomic keyboards, and other productivity-enhancing accessories. With over 40 years of experience, Kensington is renowned for its high-quality, innovative solutions designed for professionals. The company emphasizes design, quality, support, and sustainability in its products and operations. Headquartered in Burlingame, California, Kensington is a division of ACCO Brands, serving customers worldwide.
🛍️ Kensington Product and Pricing Intelligence →
📅 Kensington Event Participations →
⚖️ Kensington Regulatory Intelligence →
👔 Kensington Management and Leadership Team →
⚔️ Kensington Alternatives and Competitors →
💼 Kensington Hiring and Layoffs →
🤝 Kensington Partnerships, Clients and Vendors →
📈 Kensington Financial Performance, Fundraising, M&A →
🛍️ Kensington Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Kensington achieved Recycled Content Certification for its popular mice, keyboards, and trackballs on June 11, 2025, verified by SCS Global Services.
- Kensington launched the EQ-series of keyboards and mice made with recycled materials, focusing on comfort, performance, and sustainability.
- Kensington offers limited-time rebates on select Thunderbolt™ docking stations, including the SD5900T Thunderbolt™ 5 Docking Station, until September 30, 2025.
📅 Kensington Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Michele Crowley, Technology Innovator at Kensington, showcased the new UH1510 mobile dock and other products at GAMEIS in Savannah, GA.
⚖️ Kensington Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Kensington Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Managing Director
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CEO[email protected]
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CEO[email protected]
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CEO[email protected]
⚔️ Kensington Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
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💼 Kensington Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
🤝 Kensington Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Kensington Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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