Innovid | Competitive Intelligence Profile
Innovid is an independent advertising and analytics platform specializing in connected TV (CTV) advertising, streaming, personalization,...
Innovid is an independent advertising and analytics platform specializing in connected TV (CTV) advertising, streaming, personalization, and measurement for the world's largest brands. Headquartered in New York City, Innovid offers a global infrastructure that enables data-driven personalization, real-time decisioning, and accredited measurement, optimizing advertising investments across various screens and devices. The company is publicly traded on NYSE under the ticker CTV.
🛍️ Innovid Product and Pricing Intelligence →
📅 Innovid Event Participations →
⚖️ Innovid Regulatory Intelligence →
👔 Innovid Management and Leadership Team →
⚔️ Innovid Alternatives and Competitors →
💼 Innovid Hiring and Layoffs →
🤝 Innovid Partnerships, Clients and Vendors →
📈 Innovid Financial Performance, Fundraising, M&A →
🛍️ Innovid Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Innovid launched a Social Automation solution that enhances ROAS by 22% through real-time, rules-based optimization across platforms like Meta, TikTok, and Pinterest.
- Innovid launched Harmony Direct to streamline CTV media workflows by removing extra technology steps, fees, and energy waste, according to CEO Zvika Netter.
- Innovid launched Feature Beat, showcasing Real-Time Creative Optimization for smarter advertising.
📅 Innovid Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Innovid will host clients on their yacht at Cannes, collaborating with TikTok and Pinterest to discuss CTV, personalization, and omnichannel measurement.
- Innovid will host meetings and events on a branded yacht at Cannes Lions from June 16-20 to discuss advancements in CTV, social, creative, and measurement.
- Grant Parker, President at Innovid, highlighted the company's participation in the POSSIBLE event in Miami, discussing the #NewInnovid with clients and engaging in activities with partners like LinkedIn and TikTok for Business.
⚖️ Innovid Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Innovid Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Director of Engineering At Innovid
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Director of Product Management[email protected]
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Director, Creative Solutions[email protected]
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Director of Ad Ops[email protected]
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Director, Brand Solutions[email protected]
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Director, Talent Acquisition
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CEO & Co-Founder, Innovid[email protected]
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General Partner l COO l Board Director l Global BioPharma Exec
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Chief Marketing Officer[email protected]
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CEO, International Data Group[email protected]
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Chief Operating Officer[email protected]
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Chief Financial Officer[email protected]
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Vice President, Business Development[email protected]
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Vice President, Communications[email protected]
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Vice President Business Intelligence[email protected]
⚔️ Innovid Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Flashtalking |
- Celtra |
- AdRoll |
- Smartly |
- AdCreative.ai |
- Basis |
- Google Campaign Manager 360 |
- Adform |
- Amazon Ads |
- Adobe Advertising |
- MediaMath |
- InMobi Exchange |
- Beeswax BaaS Platform |
- Teads |
- VideoVerse |
- Veil Global |
- Jivox |
- DoubleVerify |
- YuMe |
- Videonuze |
- Amagi |
- MNTN |
- Pixability |
- BlackArrow |
- Yospace |
- Vibe |
- Kargo |
- Google Doubleclick |
- Steelhouse |
- Adacado |
- Viant |
- PubMatic |
- Zeta Global |
- Resulticks |
- Mux |
- Ooyala |
- SpotX |
- Videology, Inc. |
- Virool |
- dataxu |
- NextRoll |
- The Trade Desk, Inc. |
- Sizmek |
- Extreme Reach
💼 Innovid Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Innovid is currently seeking a Senior Director, Enterprise Sales in the United States.
- Georgia Brammer has joined Innovid as General Manager, APAC in Australia, previously serving as Managing Director, JAPAC at Flashtalking by Mediaocean.
- Georges Cheruvelil has joined Innovid as Vice President Client Success in India, previously serving as Sr. Director, Client Success at Mediaocean.
🤝 Innovid Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Innovid partnered with Marketecture Media and Ad Tech Explained to address frequency mismanagement in CTV with their Harmony Frequency solution, which improved impression capping by 57% and increased household reach by 41%.
- 51toCarbonZero has helped Innovid, Magnite, and PubMatic cut emissions.
- Cognitiv is seeking candidates with experience using Innovid or other buy-side ad servers for an Ad Operations Associate position in New York, NY.
📈 Innovid Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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