Innovid | Competitive Intelligence Profile
Innovid is an independent advertising and analytics platform specializing in connected TV (CTV) advertising, streaming, personalization,...
Innovid is an independent advertising and analytics platform specializing in connected TV (CTV) advertising, streaming, personalization, and measurement for the world's largest brands. Headquartered in New York City, Innovid offers a global infrastructure that enables data-driven personalization, real-time decisioning, and accredited measurement, optimizing advertising investments across various screens and devices. The company is publicly traded on NYSE under the ticker CTV.
🛍️ Innovid Product and Pricing Intelligence →
📅 Innovid Event Participations →
⚖️ Innovid Regulatory Intelligence →
👔 Innovid Management and Leadership Team →
⚔️ Innovid Alternatives and Competitors →
💼 Innovid Hiring and Layoffs →
🤝 Innovid Partnerships, Clients and Vendors →
📈 Innovid Financial Performance, Fundraising, M&A →
🛍️ Innovid Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Innovid launched a pixel-free purchase attribution platform on June 11, 2025, connecting TV ad exposures to sales outcomes using 18 billion annual transactions, with Affinity Solutions as the inaugural partner.
- Innovid launched a first-to-market solution to merge social strategies with TV investments and programmatic budgets on June 13.
- Innovid expanded InnovidXP's measurement capabilities across in-app, web, and in-store by integrating with Affinity Solutions to link ad exposures directly to sales.
📅 Innovid Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Innovid is sponsoring Clarissa Season's performance at Karaoke For Causes during the Cannes Lions International Festival of Creativity on June 17.
- Innovid is planning an Executive Client Council event later this year.
- June 4-5, Innovid will be at the Meta Performance Marketing Summit at the San Jose Convention Center to present their latest updates and solutions.
⚖️ Innovid Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Innovid Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Director of Engineering At Innovid
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Director of Product Management[email protected]
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Director, Creative Solutions[email protected]
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Director of Ad Ops[email protected]
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Director, Brand Solutions[email protected]
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Director, Talent Acquisition
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CEO & Co-Founder, Innovid[email protected]
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General Partner l COO l Board Director l Global BioPharma Exec
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Chief Marketing Officer[email protected]
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CEO, International Data Group[email protected]
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Chief Operating Officer[email protected]
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Chief Financial Officer[email protected]
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Vice President, Business Development[email protected]
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Vice President, Communications[email protected]
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Vice President Business Intelligence[email protected]
⚔️ Innovid Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Flashtalking |
- Celtra |
- AdRoll |
- Smartly |
- AdCreative.ai |
- Basis |
- Google Campaign Manager 360 |
- Adform |
- Amazon Ads |
- Adobe Advertising |
- MediaMath |
- InMobi Exchange |
- Beeswax BaaS Platform |
- Teads |
- VideoVerse |
- Veil Global |
- Jivox |
- DoubleVerify |
- YuMe |
- Videonuze |
- Amagi |
- MNTN |
- Pixability |
- BlackArrow |
- Yospace |
- Vibe |
- Kargo |
- Google Doubleclick |
- Steelhouse |
- Adacado |
- Viant |
- PubMatic |
- Zeta Global |
- Resulticks |
- Mux |
- Ooyala |
- SpotX |
- Videology, Inc. |
- Virool |
- dataxu |
- NextRoll |
- The Trade Desk, Inc. |
- Sizmek |
- Extreme Reach
💼 Innovid Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Marina Steinberg has left Innovid as Vice President, Global Contracts & Billing to join Citrin Cooperman as Senior Revenue Director in the United States.
- Chen I. has left Innovid as Brand design team leader in Israel to join Tastewise as Director of Brand and Marketing Design.
- Brian Griffin has left Innovid as VP of Strategic Sales to join Integral Ad Science as Regional Vice President of Sales, East in the United States.
🤝 Innovid Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Innovid partnered with SiriusXM Media on June 16, 2025 to improve digital audio performance data in media mix models for better campaign planning.
- Innovid partnered with SiriusXM Media to provide ad measurement for Pandora streaming and SiriusXM podcasts, helping CMOs understand campaign ROI.
- Innovid partners with SiriusXM Media to integrate digital audio into its media mix modeling suite, offering advertisers measurement tools similar to those for video and display.
📈 Innovid Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- 25.5% of Innovid shares are owned by institutional investors, indicating strong confidence in the company's long-term growth potential.
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