ID Finance | Competitive Intelligence Profile
ID Finance is a leading fintech company in Europe and Latin America, specializing in providing finance solutions to retail customers....
ID Finance is a leading fintech company in Europe and Latin America, specializing in providing finance solutions to retail customers. The company is known for its focus on responsible and sustainable financial services, utilizing technology such as machine learning and data science. ID Finance is among the fastest growing fintech companies and the only Spanish company included in the FT 1000 list. Additionally, ID Finance is the first carbon-neutral financial technology firm in the region with a strong emphasis on social impact and environmental responsibility.
🛍️ ID Finance Product and Pricing Intelligence →
📅 ID Finance Event Participations →
⚖️ ID Finance Regulatory Intelligence →
👔 ID Finance Management and Leadership Team →
⚔️ ID Finance Alternatives and Competitors →
💼 ID Finance Hiring and Layoffs →
🤝 ID Finance Partnerships, Clients and Vendors →
📈 ID Finance Financial Performance, Fundraising, M&A →
🛍️ ID Finance Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- ID Finance achieved the Great Place To Work® Certification and ranked in the #BestWorkplaces25 for companies with 101 to 250 employees.
- ID Finance received an award at the Great Place to Work Gala for its commitment to people and company culture, as shared by Sheila Toledo Alejandre, Global Head of Legal.
- ID Finance Mexico celebrated World Children’s Day by delivering gift boxes to children in vulnerable situations, thanks to donations from colleagues.
📅 ID Finance Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- On May 9, Carlos Martín, Chief Marketing Officer at ID Finance, discussed the company's use of machine learning and AI for credit scoring at Future Finance Day 2025 in Barcelona.
- Carlos Martín, CMO at ID Finance, will participate in the panel 'La revolución del lending digital' at the Future Finance Day on May 8 in Barcelona.
- At the Identity & Business Day Spain 2025, Víctor de las Heras, Head of Transformation at ID Finance, emphasized the importance of identity verification in reducing fraud and enhancing compliance.
⚖️ ID Finance Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- A court in El Vendrell, Tarragona has fined Moneyman, a brand of ID Finance, for repeatedly charging usurious interest rates on loans.
- ID Finance Spain successfully reduced the legal costs it had to pay in a lawsuit over an abusive credit line from 2,500 euros to 494 euros.
👔 ID Finance Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Operating Officer
[email protected] -
Chief Financial Officer
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Global CFO en ID Finance
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CFO Spain[email protected]
⚔️ ID Finance Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- 4finance |
- Creamfinance |
- Prestalo |
- NoviCap |
- Kintai |
- Gedesco |
- Crypto Finance Group |
- LendInvest |
- F88 |
- CaixaBank Payments |
- Bnext |
- Verse Technologies
💼 ID Finance Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- ID Finance has added new roles in Legal and Operations departments, including Litigation Lawyer and COO positions, while removing roles in IT Development and Marketing.
- ID Finance is currently seeking a COO with verification in Spain.
- Carlos Alberto Velazquez Lopez has joined ID Finance as Head of Risk in Mexico.
🤝 ID Finance Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- ID Finance's division Plazo has partnered with Wypo to offer credit lines up to €5,000 through the Plazo app.
📈 ID Finance Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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