HUMAN | Competitive Intelligence Profile

HUMAN (formerly White Ops) is a cybersecurity company that protects organizations by disrupting bot attacks, digital fraud, and abuse....


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HUMAN (formerly White Ops) is a cybersecurity company that protects organizations by disrupting bot attacks, digital fraud, and abuse. The company safeguards enterprises and internet platforms from sophisticated bot attacks, fraud, and account abuse, verifying the humanity of over 20 trillion digital interactions weekly across various sectors.

Website
Headquarters
New York, NY
Size
201-500 employees
Industry
Computer and Network Security
Specialities
Bot Fraud, Advertising Fraud, Enterprise Security, Online Security, Cybersecurity, Application Security, Bot Management, Bot Mitigation, Bot Prevention, Bot Detection

🛍️ HUMAN Product and Pricing Intelligence →

📅 HUMAN Event Participations →

⚖️ HUMAN Regulatory Intelligence →

👔 HUMAN Management and Leadership Team →

⚔️ HUMAN Alternatives and Competitors →

💼 HUMAN Hiring and Layoffs →

🤝 HUMAN Partnerships, Clients and Vendors →

📈 HUMAN Financial Performance, Fundraising, M&A →


🛍️ HUMAN Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • HUMAN introduced its AgenticTrust capabilities on October 21, 2025, offering real-time visibility and control over AI agents on websites to distinguish trustworthy from malicious ones.
  • HUMAN launched Page Intelligence on October 7 to detect invalid traffic in real-time between clicks and page interactions, protecting revenue and performance for brands, publishers, and e-commerce platforms.
  • HUMAN introduced AgenticTrust for visibility and control over AI agents and added Agentic Commerce as a use case.


📅 HUMAN Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • HUMAN's VP of Strategic Accounts Lauren Irvin will attend the Brand Safety Summit on November 6-7.
  • HUMAN supports The Female Quotient's AI Summit on November 12, 2025 in NYC, joining leaders to share AI integration playbooks.
  • HUMAN CEO Stu Solomon will speak at the Cybersecurity Conference in Monaco on October 10 about a 1300% increase in agentic AI traffic this year.

⚖️ HUMAN Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 HUMAN Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ HUMAN Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • ClearTrust
  • |
  • Netacea
  • |
  • DataDome
  • |
  • Checkmarx
  • |
  • Cloudflare
  • |
  • Imperva
  • |
  • Microsoft
  • |
  • Veracode
  • |
  • Snyk
  • |
  • ArmorCode
  • |
  • Onapsis
  • |
  • Watchfire
  • |
  • Adaptive Shield
  • |
  • Virsec
  • |
  • TruCloud Technologies
  • |
  • Adebanjo Media
  • |
  • Tactis
  • |
  • Arkose Labs
  • |
  • CHEQ
  • |
  • Kasada
  • |
  • Chainlink
  • |
  • SlashNext
  • |
  • Agari


💼 HUMAN Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Tuan Nguyen, VP, WW Partnerships and Alliances at HUMAN in the United States, has left to become VP, Channels & Alliances at Huntress.
  • HUMAN is hiring a Vice President, Global Partnerships and Alliances in the United States to lead the evolution of their global partner and alliances ecosystem.
  • HUMAN hires a VP, Brand Strategy and Communications to work under Sarah Acker as it launches new products.


🤝 HUMAN Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • HUMAN partnered with the FBI, Google, and Shadowserver to neutralize the BADBOX 2.0 botnet, protecting over one million devices.
  • HUMAN Chief Strategy Officer John Searby announced a partnership with Riskified to enhance ecommerce risk management for fraud prevention and chargeback protection.
  • HUMAN partnered with Riskified on August 13 to help merchants prevent fraud from AI shopping agents using tools like AI Agent Approve and AI Agent Intelligence.


📈 HUMAN Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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