HUMAN | Competitive Intelligence Profile

HUMAN (formerly White Ops) is a cybersecurity company that protects organizations by disrupting bot attacks, digital fraud, and abuse....


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HUMAN (formerly White Ops) is a cybersecurity company that protects organizations by disrupting bot attacks, digital fraud, and abuse. The company safeguards enterprises and internet platforms from sophisticated bot attacks, fraud, and account abuse, verifying the humanity of over 20 trillion digital interactions weekly across various sectors.

Website
Headquarters
New York, NY
Size
201-500 employees
Industry
Computer and Network Security
Specialities
Bot Fraud, Advertising Fraud, Enterprise Security, Online Security, Cybersecurity, Application Security, Bot Management, Bot Mitigation, Bot Prevention, Bot Detection

🛍️ HUMAN Product and Pricing Intelligence →

📅 HUMAN Event Participations →

⚖️ HUMAN Regulatory Intelligence →

👔 HUMAN Management and Leadership Team →

⚔️ HUMAN Alternatives and Competitors →

💼 HUMAN Hiring and Layoffs →

🤝 HUMAN Partnerships, Clients and Vendors →

📈 HUMAN Financial Performance, Fundraising, M&A →


🛍️ HUMAN Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Sarah Acker, SVP and Global Head of Marketing at HUMAN, discussed the company's transformation from White Ops and its merger with PerimeterX in a podcast episode on September 24, 2025.
  • HUMAN has expanded its advertising solutions to include brands and agencies, updated its applications to protect against bot attacks, risky AI agents, and client-side threats, and introduced new products and use cases such as Agentic AI and Client-Side Supply Chain.
  • HUMAN's VP of Global Head of Marketing Sarah Acker announced on August 28 that the company launched an adaptive trust layer for agentic AI, as covered in Forbes.


📅 HUMAN Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • HUMAN CTO and CPO Christos Kalantzis spoke at an AGNTCY event co-hosted by Outshift by Cisco and Permit.io, addressing the need for monitoring AI agent activity.
  • HUMAN sponsored the PCI SSC event as a Gold Sponsor on September 18.
  • HUMAN CTO Christos Kalantzis will discuss AI identity frameworks at an AGNTCY event in San Francisco on September 16.

⚖️ HUMAN Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 HUMAN Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ HUMAN Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • ClearTrust
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  • Netacea
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  • DataDome
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  • Checkmarx
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  • Cloudflare
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  • Imperva
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  • Microsoft
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  • Veracode
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  • Snyk
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  • ArmorCode
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  • Onapsis
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  • Watchfire
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  • Adaptive Shield
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  • Virsec
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  • TruCloud Technologies
  • |
  • Adebanjo Media
  • |
  • Tactis
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  • Arkose Labs
  • |
  • CHEQ
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  • Kasada
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  • Chainlink
  • |
  • SlashNext
  • |
  • Agari


💼 HUMAN Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • HUMAN has updated leadership titles: Isaac Itenberg is now COO & CFO (previously CFO), Chris Scanlan is President & CRO (previously CRO), and John Searby is Chief Strategy Officer (previously SVP, Corporate & Business Development).
  • HUMAN is hiring a Vice President, Global Partnerships and Alliances in the United States to lead the evolution of their global partner and alliances ecosystem.
  • HUMAN hires a VP, Brand Strategy and Communications to work under Sarah Acker as it launches new products.


🤝 HUMAN Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • HUMAN Chief Strategy Officer John Searby announced a partnership with Riskified to enhance ecommerce risk management for fraud prevention and chargeback protection.
  • HUMAN partnered with Riskified on August 13 to help merchants prevent fraud from AI shopping agents using tools like AI Agent Approve and AI Agent Intelligence.
  • HUMAN partnered with Google and Trend Micro to uncover and take legal action against BadBox 2.0, the largest known botnet of internet-connected TVs.


📈 HUMAN Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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