HUMAN | Competitive Intelligence Profile

HUMAN (formerly White Ops) is a cybersecurity company that protects organizations by disrupting bot attacks, digital fraud, and abuse....


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HUMAN (formerly White Ops) is a cybersecurity company that protects organizations by disrupting bot attacks, digital fraud, and abuse. The company safeguards enterprises and internet platforms from sophisticated bot attacks, fraud, and account abuse, verifying the humanity of over 20 trillion digital interactions weekly across various sectors.

Website
Headquarters
New York, NY
Size
201-500 employees
Industry
Computer and Network Security
Specialities
Bot Fraud, Advertising Fraud, Enterprise Security, Online Security, Cybersecurity, Application Security, Bot Management, Bot Mitigation, Bot Prevention, Bot Detection

🛍️ HUMAN Product and Pricing Intelligence →

📅 HUMAN Event Participations →

⚖️ HUMAN Regulatory Intelligence →

👔 HUMAN Management and Leadership Team →

⚔️ HUMAN Alternatives and Competitors →

💼 HUMAN Hiring and Layoffs →

🤝 HUMAN Partnerships, Clients and Vendors →

📈 HUMAN Financial Performance, Fundraising, M&A →


🛍️ HUMAN Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • HUMAN has introduced a new 'Premium Support' tier offering the highest level of coverage with 24x7 support, faster response times, and unlimited root cause analysis and event monitoring.
  • HUMAN introduced a new feature called 'HUMAN Sightline' replacing 'Low-Latency Technology' in their technology offerings.
  • HUMAN introduces 'Ad Click Defense for Platforms' and 'Satori Threat Intelligence Alert: Scallywag Extensions Monetize Piracy', while removing content on 'Future-Proofing Platform Trust' and 'Badbox 2.0'.


📅 HUMAN Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • HUMAN will showcase its fraud prevention solutions at booth #926 during NRF Protect in Grapevine, TX.
  • HUMAN will explore the rise of agentic AI in marketing, media, and ecommerce at The Haven in Cannes during Cannes2025.
  • HUMAN hosts a panel in Cannes on June 17 about women in media, tech, and marketing advocating for each other, featuring speakers from Butler/Till, Colossus SSP, Index Exchange, Identity, and Supernova.

⚖️ HUMAN Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • Senator Mark Warner has requested the FTC and DOJ to investigate HUMAN and other firms for allegedly misleading the U.S. government and advertisers about their anti-bot capabilities, based on new Adalytics research.
  • HUMAN has been elected to the PCI Security Standards Council Board of Advisors.

👔 HUMAN Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ HUMAN Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • ClearTrust
  • |
  • Netacea
  • |
  • DataDome
  • |
  • Checkmarx
  • |
  • Cloudflare
  • |
  • Imperva
  • |
  • Microsoft
  • |
  • Veracode
  • |
  • Snyk
  • |
  • ArmorCode
  • |
  • Onapsis
  • |
  • Watchfire
  • |
  • Adaptive Shield
  • |
  • Virsec
  • |
  • TruCloud Technologies
  • |
  • Adebanjo Media
  • |
  • Tactis
  • |
  • Arkose Labs
  • |
  • CHEQ
  • |
  • Kasada
  • |
  • Chainlink
  • |
  • SlashNext
  • |
  • Agari


💼 HUMAN Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Timothy Champagne, CISSP, joins HUMAN as Director of Product Security in the United States, previously holding a position at an unspecified company.
  • HUMAN is currently hiring for the position of Product Security Director (AppSec) in the United States.
  • Dirk Merkel has joined HUMAN as VP of Engineering in the United States, previously serving as Chief Technology Officer at RESET DIGITAL.


🤝 HUMAN Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • HUMAN partners with Prebid.org, Magnite, and Optimera to lead an initiative for upstream measurement and decisioning in bid requests, featuring a panel in Cannes with Keith Candiotti, Michael Racic, Alexey Stoletny, and Garrett McGrath.
  • HUMAN collaborated with the FBI, Google, Trend Micro, and the Shadowserver Foundation to expose the BADBOX 2.0 botnet and continues to hunt for new variants to protect customers.
  • HUMAN partnered with PulsePoint on June 12 to enhance ad fraud protection using pre-bid mitigation and post-bid detection.


📈 HUMAN Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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