HUMAN | Competitive Intelligence Profile

HUMAN (formerly White Ops) is a cybersecurity company that protects organizations by disrupting bot attacks, digital fraud, and abuse....


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HUMAN (formerly White Ops) is a cybersecurity company that protects organizations by disrupting bot attacks, digital fraud, and abuse. The company safeguards enterprises and internet platforms from sophisticated bot attacks, fraud, and account abuse, verifying the humanity of over 20 trillion digital interactions weekly across various sectors.

Website
Headquarters
New York, NY
Size
201-500 employees
Industry
Computer and Network Security
Specialities
Bot Fraud, Advertising Fraud, Enterprise Security, Online Security, Cybersecurity, Application Security, Bot Management, Bot Mitigation, Bot Prevention, Bot Detection

🛍️ HUMAN Product and Pricing Intelligence →

📅 HUMAN Event Participations →

⚖️ HUMAN Regulatory Intelligence →

👔 HUMAN Management and Leadership Team →

⚔️ HUMAN Alternatives and Competitors →

💼 HUMAN Hiring and Layoffs →

🤝 HUMAN Partnerships, Clients and Vendors →

📈 HUMAN Financial Performance, Fundraising, M&A →


🛍️ HUMAN Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • HUMAN CEO Stu Solomon shares a new brand platform and manifesto about AI agents as a continuation of their 14-year work on non-human behavior detection.
  • HUMAN's Bar Eshel announced on January 21 that the company launched AgenticTrust to give businesses control over what LLMs and AI agents can see and do on their sites.
  • HUMAN launched HUMAN Sightline Cyberfraud Defense and AgenticTrust at Black Hat 2025 to provide actor-level visibility and intent-based control across humans, bots, and AI agents.


📅 HUMAN Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • HUMAN will host a session on 'The New Buyer's Journey: Humans, Bots, and the Agents in Between' at d3con 2026 in Hamburg, featuring team members Rebecca Kaykas-Wolff, Moomal Shaikh, Jay Patel, Daniel Bond, Jennifer Ukaegbu, and Adam Rowley.
  • HUMAN CEO Stu Solomon emphasized at CES 2026 that connected devices like robots must be secured with fundamentals such as segmentation and zero trust to prevent attacks and data leakage.
  • HUMAN held its SKO 'Trust in Motion' event in Tempe, AZ, with Chris Scanlan thanking for a great start.

⚖️ HUMAN Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 HUMAN Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ HUMAN Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • ClearTrust
  • |
  • Netacea
  • |
  • DataDome
  • |
  • Checkmarx
  • |
  • Cloudflare
  • |
  • Imperva
  • |
  • Microsoft
  • |
  • Veracode
  • |
  • Snyk
  • |
  • ArmorCode
  • |
  • Onapsis
  • |
  • Watchfire
  • |
  • Adaptive Shield
  • |
  • Virsec
  • |
  • TruCloud Technologies
  • |
  • Adebanjo Media
  • |
  • Tactis
  • |
  • Arkose Labs
  • |
  • CHEQ
  • |
  • Kasada
  • |
  • Chainlink
  • |
  • SlashNext
  • |
  • Agari


💼 HUMAN Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Ben Diamant, previously SVP of Engineering & GM Israel at HUMAN in Israel, has left to become Co-Founder & CEO at Stealth Startup.
  • HUMAN's Vice President of Sales for EMEA Jay Patel announced on February 24 that the company is hiring US sales roles for candidates with AdTech experience to address complex business challenges in digital marketing and agentic commerce.
  • HUMAN is hiring a Director of FP&A in the United States for a strategic financial planning and analysis role to support growth and decision-making.


🤝 HUMAN Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • HUMAN conducted a sales enablement session with Nuaware to share insights, product capabilities, and use cases for protecting digital ecosystems from bot attacks, fraud, and automated threats.


📈 HUMAN Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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