HUMAN | Competitive Intelligence Profile
HUMAN (formerly White Ops) is a cybersecurity company that protects organizations by disrupting bot attacks, digital fraud, and abuse....
HUMAN (formerly White Ops) is a cybersecurity company that protects organizations by disrupting bot attacks, digital fraud, and abuse. The company safeguards enterprises and internet platforms from sophisticated bot attacks, fraud, and account abuse, verifying the humanity of over 20 trillion digital interactions weekly across various sectors.
🛍️ HUMAN Product and Pricing Intelligence →
📅 HUMAN Event Participations →
⚖️ HUMAN Regulatory Intelligence →
👔 HUMAN Management and Leadership Team →
⚔️ HUMAN Alternatives and Competitors →
💼 HUMAN Hiring and Layoffs →
🤝 HUMAN Partnerships, Clients and Vendors →
📈 HUMAN Financial Performance, Fundraising, M&A →
🛍️ HUMAN Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- HUMAN introduced a new feature called 'HUMAN Sightline' replacing 'Low-Latency Technology' in their technology offerings.
- HUMAN introduces 'Ad Click Defense for Platforms' and 'Satori Threat Intelligence Alert: Scallywag Extensions Monetize Piracy', while removing content on 'Future-Proofing Platform Trust' and 'Badbox 2.0'.
- HUMAN shifts focus from click fraud to future-proofing platform trust with emerging threats and scalable solutions in ad tech.
📅 HUMAN Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- HUMAN is participating in Cannes 2025 to showcase their efforts in protecting the digital world from bots, fraud, and bad actors, while processing over 20 trillion signals weekly to provide business insights.
- Rick Holtman, Senior Vice President of Sales at HUMAN, announced their participation in the Programmatic Pioneers Summit in the UK.
- Rick Holtman, Senior Vice President of Sales at HUMAN, invites connections to meet in Cannes.
⚖️ HUMAN Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Senator Mark Warner has requested the FTC and DOJ to investigate HUMAN and other firms for allegedly misleading the U.S. government and advertisers about their anti-bot capabilities, based on new Adalytics research.
👔 HUMAN Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Technology Officer
[email protected] -
Chief Executive Officer[email protected]
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代表取締役CEO
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Co-Founder & Executive Chairman[email protected]
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Member Board of Directors[email protected]
⚔️ HUMAN Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- ClearTrust |
- Netacea |
- DataDome |
- Checkmarx |
- Cloudflare |
- Imperva |
- Microsoft |
- Veracode |
- Snyk |
- ArmorCode |
- Onapsis |
- Watchfire |
- Adaptive Shield |
- Virsec |
- TruCloud Technologies |
- Adebanjo Media |
- Tactis |
- Arkose Labs |
- CHEQ |
- Kasada |
- Chainlink |
- SlashNext |
- Agari
💼 HUMAN Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- HUMAN is currently hiring for the position of Product Security Director (AppSec) in the United States.
- Dirk Merkel has joined HUMAN as VP of Engineering in the United States, previously serving as Chief Technology Officer at RESET DIGITAL.
- Senida Vuković has joined HUMAN as Accounting Director in the United States, previously serving as Senior Accounting Manager at Andela.
🤝 HUMAN Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- HUMAN's solution is now used by a leading mobile gaming company to block credential stuffing and account takeover attacks.
- HUMAN has partnered with Google Cloud to enhance load balancers with their anti-fraud expertise.
- HUMAN has announced a new partnership with Google Cloud to scale sophisticated bot defense using HUMAN Enforcer.
📈 HUMAN Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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